Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
How do I grow my business on social media?
What’s the best type of content to post on Instagram, YouTube and LinkedIn?
How frequently do I post on social media and how do I even know if what I’m doing is working?
Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online.
Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency.
Heidi shares all the best tips to help you show up online confidently with tips such as what really goes into a content strategy and how to stop overthinking your content.
Heidi’s strategies have helped her and her clients build six-figure businesses over her 15-plus years in the marketing industry, working with brands of all sizes to accomplish their business goals online. Ready to thrive? Tune in!
This podcast will answer questions like
- What are the pros and cons of social media in business?
- How do I start social media marketing?
- What are essential strategies for Effective Social Media Marketing
- What are some Top Social Media Trends to Shape Your Strategy
- What are social listening tools and how do I use them to understand my audience?
- Exploring the Advantages of Social Media for Businesses
- How can you Leverage the Many Benefits of Social Media for Business Growth
- Storytelling Techniques That Captivate Social Media Users
- The Art of Storytelling in Marketing
- Creative Social Media Content Ideas to Refresh Your Feed
Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
What We’re NOT Caring About in Our 2025 Marketing (and what we are!)
You’ve seen the “ins and outs” trend right?
This week, we’re doing a spin on that for our 2025 marketing tactics.
This week, we’re sharing which tactics to keep and what to leave behind to stay ahead of the always-evolving digital landscape. From the nuanced use of hashtags to quality-driven content and AI-powered automation, this episode is full of insights to help you enhance your online presence without the overwhelm.
We’re covering the necessity of smart automation, why you need to diversify your marketing strategy, and why this year, more than ever, you need to be a storyteller and community builder. This year more than ever, quality over quantity is crucial for your email and social media efforts in the coming year.
Tune in to learn powerful tactics that will help you stop the scroll and capture your audience’s attention effectively in 2025.
Episode Highlights:
- The importance of targeted hashtags and keyword-friendly captions.
- Balancing automation with authentic human interaction.
- Multi-channel marketing strategy to diversify audience reach.
- Emphasis on storytelling, community building, and employee-generated content.
- Prioritizing quality over quantity in email and social media marketing.
- Strategic use of AI for content creation and engagement.
If you loved this episode, please take a moment to subscribe to Stop the Scroll on your favorite podcast platform! Also, don't forget to leave a review on Apple Podcasts—your feedback helps us reach more listeners and continuously improve our content. Thank you for your support!
Resources
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - Heidi@heidijschmidt.com