Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online

How to Grow Your Email List and Diversify Your Marketing

Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt Episode 43

Are you relying too much on social media to grow your business? What would you do if your favorite platform disappeared overnight?

This year, a big theme among businesses - large and small alike - is how to diversify our marketing strategies. One of the easiest and most cost-effective ways to do this is by having a robust email marketing strategy.

This week, we’re talking about how to build and grow your email list effectively. From leveraging lead magnets to enhancing your email opt-in strategies, you’ll learn why email marketing should be a critical component of your marketing and how it can lead to better conversions but also opportunities to diversify your income. 


Episode Highlights:

  • Importance of diversifying marketing strategies amid volatility in the social media world


  • How to build and grow an effective email list


  • Benefits of lead magnets and tips for creating one


  • Exploring alternative marketing strategies like SEO and long-form content


  • Consideration of other revenue streams, including passive income and affiliate marketing


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Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com