Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
How do I grow my business on social media?
What’s the best type of content to post on Instagram, YouTube and LinkedIn?
How frequently do I post on social media and how do I even know if what I’m doing is working?
Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online.
Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency.
Heidi shares all the best tips to help you show up online confidently with tips such as what really goes into a content strategy and how to stop overthinking your content.
Heidi’s strategies have helped her and her clients build six-figure businesses over her 15-plus years in the marketing industry, working with brands of all sizes to accomplish their business goals online. Ready to thrive? Tune in!
This podcast will answer questions like
- What are the pros and cons of social media in business?
- How do I start social media marketing?
- What are essential strategies for Effective Social Media Marketing
- What are some Top Social Media Trends to Shape Your Strategy
- What are social listening tools and how do I use them to understand my audience?
- Exploring the Advantages of Social Media for Businesses
- How can you Leverage the Many Benefits of Social Media for Business Growth
- Storytelling Techniques That Captivate Social Media Users
- The Art of Storytelling in Marketing
- Creative Social Media Content Ideas to Refresh Your Feed
Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
What to Consider When Hiring a Social Media Manager
Are you on the brink of growing your business but unsure how to juggle all those responsibilities?
Hiring a marketer can feel overwhelming—how do you know who to trust with your brand? Whether you’re outsourcing social media, email marketing, or overall strategy, choosing the right person makes all the difference.
In this episode, I’m sharing the lessons I’ve learned from hiring (and sometimes hiring the wrong people!) and giving you a roadmap to find a marketer who truly gets your business. If you're thinking about outsourcing but aren't sure where to start, this episode is for you!
Episode Highlights:
- Why outsourcing your marketing can be a game-changer (but only if you hire the right person!)
- The biggest mistakes I’ve made when hiring and what I do differently now
- What actually makes a great marketer (hint: it’s not just about their Instagram following)
- Red flags to watch out for when hiring a freelancer or agency
- How to determine whether you need a freelancer or an agency
- Why communication and values matter just as much as experience
Be sure to subscribe to the podcast wherever you listen, and if you really love what you hear, leave a review over on Apple!
Resources:
- Free Social Media Strategy Made Simple Workshop - https://heidischmidtcreative.kit.com/31870baa03
- Ask a question for an upcoming AMA episode! https://airtable.com/appj5z9Ypa5adVWJ3/pag1JHPgkD9Jwc9En/form
- Let’s Work Together - https://www.heidijschmidt.com/contact-us-1
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - Heidi@heidijschmidt.com