Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
How do I grow my business on social media?
What’s the best type of content to post on Instagram, YouTube and LinkedIn?
How frequently do I post on social media and how do I even know if what I’m doing is working?
Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online.
Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency.
Heidi shares all the best tips to help you show up online confidently with tips such as what really goes into a content strategy and how to stop overthinking your content.
Heidi’s strategies have helped her and her clients build six-figure businesses over her 15-plus years in the marketing industry, working with brands of all sizes to accomplish their business goals online. Ready to thrive? Tune in!
This podcast will answer questions like
- What are the pros and cons of social media in business?
- How do I start social media marketing?
- What are essential strategies for Effective Social Media Marketing
- What are some Top Social Media Trends to Shape Your Strategy
- What are social listening tools and how do I use them to understand my audience?
- Exploring the Advantages of Social Media for Businesses
- How can you Leverage the Many Benefits of Social Media for Business Growth
- Storytelling Techniques That Captivate Social Media Users
- The Art of Storytelling in Marketing
- Creative Social Media Content Ideas to Refresh Your Feed
Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
Q1 Social Media Updates You Need to Know (and How to Adjust Your Strategy)
Think you’ve got a handle on your social media strategy? Think again.
In this episode, we're breaking down the biggest social media platform shifts from Q1—and spoiler alert: things are changing faster than ever. Instagram wants you using music on everything (yes, even carousels), Threads is creeping into Twitter’s old territory, and LinkedIn? It’s quietly becoming the place for video content and thought leadership.
Heidi’s sharing what these updates actually mean for your content (without the corporate jargon), how to make smarter platform choices, and why repurposing isn’t just allowed—it’s necessary.
If you're tired of chasing trends and ready to actually understand what’s working and where to focus your time in Q2, this is your episode.
Think of it as your shortcut to staying current without the overwhelm.
Episode Highlights:
- Instagram’s new algorithm ranking signals: watch time, shares, likes per reach
- Smart repurposing tips (and what “original content” really means)
- Why adding music to all types of posts—yes, even carousels—matters now
- LinkedIn's shift to video-first: what formats are performing best
- Meta’s new “community-based” fact-checking and what it could mean for your content
- Hot takes + thought leadership: why they’re trending on Threads and LinkedIn
- Newsletter repurposing tips for better LinkedIn reach
- Platform-by-platform takeaways to guide your content in Q2
Love what you’re hearing? Be sure to follow the podcast so you never miss an episode—and if this helped you feel more confident about your content, leave a quick review! It helps us reach more entrepreneurs like you and keeps the good stuff coming.
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - Heidi@heidijschmidt.com