Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
How do I grow my business on social media?
What’s the best type of content to post on Instagram, YouTube and LinkedIn?
How frequently do I post on social media and how do I even know if what I’m doing is working?
Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online.
Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency.
Heidi shares all the best tips to help you show up online confidently with tips such as what really goes into a content strategy and how to stop overthinking your content.
Heidi’s strategies have helped her and her clients build six-figure businesses over her 15-plus years in the marketing industry, working with brands of all sizes to accomplish their business goals online. Ready to thrive? Tune in!
This podcast will answer questions like
- What are the pros and cons of social media in business?
- How do I start social media marketing?
- What are essential strategies for Effective Social Media Marketing
- What are some Top Social Media Trends to Shape Your Strategy
- What are social listening tools and how do I use them to understand my audience?
- Exploring the Advantages of Social Media for Businesses
- How can you Leverage the Many Benefits of Social Media for Business Growth
- Storytelling Techniques That Captivate Social Media Users
- The Art of Storytelling in Marketing
- Creative Social Media Content Ideas to Refresh Your Feed
Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
You Can’t Build a Business Online Only: Why In-Person Networking Still Matters
Tired of pouring hours into Instagram with minimal return? Wondering why your social posts aren’t turning into paying clients? Here’s the truth most digital marketers won’t tell you: social media can’t be your only strategy.
In this episode, I’m pulling back the curtain on how I’ve actually grown my business. Hint: it’s through in-person connections, referrals, and showing up offline just as much as I do online.
If you’re a service-based business owner looking for real, sustainable growth (and not just chasing the algorithm), this episode will show you how to bring the human connection back into your marketing, and why that’s the key to long-term success.
You’ll walk away with practical, low-pressure ways to network (even if you’re introverted), how to turn coffee chats into clients, and how to use offline moments to strengthen your online presence.
Episode Highlights:
- Why word-of-mouth and referrals still outperform ads for many service providers
- How to reframe networking as relationship-building, not sales
- Easy networking tips for introverts (spoiler: bring a wing person!)
- How to follow up after an event (and why that matters more than your first impression)
- Creative ways to incorporate offline networking into your online marketing strategy
Resources
- Leading Lady Facebook Group
- Episode 29 featuring Lauren Najar and Authentic Lead Gen Strategies
- Taste of Pasadena – May 15, 2025 – Hosted by the Pasadena Business Association
- Coffee News Maryland
- Want help with your own marketing strategy? Schedule a discovery call
My Challenge to You…
Make it a goal in Q2 to attend one local networking event. Not sure where to go? Start with your local Chamber of Commerce, small business groups, or ask me! I’ll go with you if you’re local and need a networking buddy.
Enjoyed this episode?
Be sure to subscribe to Stop the Scroll on your favorite podcast platform so you never miss a new episode. And if today’s conversation gave you something to think about, consider leaving a review. Your feedback helps more small business owners discover the show, and helps me continue creating episodes that truly support your growth.
P.S. I’m opening up space for a few new done-for-you and consulting clients starting in May. If you're ready to take your marketing to the next level without burning out,
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - Heidi@heidijschmidt.com