Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
How do I grow my business on social media?
What’s the best type of content to post on Instagram, YouTube and LinkedIn?
How frequently do I post on social media and how do I even know if what I’m doing is working?
Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online.
Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency.
Heidi shares all the best tips to help you show up online confidently with tips such as what really goes into a content strategy and how to stop overthinking your content.
Heidi’s strategies have helped her and her clients build six-figure businesses over her 15-plus years in the marketing industry, working with brands of all sizes to accomplish their business goals online. Ready to thrive? Tune in!
This podcast will answer questions like
- What are the pros and cons of social media in business?
- How do I start social media marketing?
- What are essential strategies for Effective Social Media Marketing
- What are some Top Social Media Trends to Shape Your Strategy
- What are social listening tools and how do I use them to understand my audience?
- Exploring the Advantages of Social Media for Businesses
- How can you Leverage the Many Benefits of Social Media for Business Growth
- Storytelling Techniques That Captivate Social Media Users
- The Art of Storytelling in Marketing
- Creative Social Media Content Ideas to Refresh Your Feed
Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
How I Use AI in My Marketing (Without Losing My Voice)
Feeling overwhelmed with content creation? You’re not alone, and that’s exactly where AI can step in (without making your brand sound like a robot).
In this episode of Stop the Scroll, I’m pulling back the curtain on how I actually use AI tools like ChatGPT, CastMagic, and Descript to save hours in my weekly workflow, without losing the authentic voice that connects with my audience. From batching posts and writing emails to refreshing stale captions and repurposing podcast content, I’m sharing real prompts, practical tips, and a few cautionary tales.
Whether you’ve dabbled with AI or you’ve been too intimidated to start, this episode will help you use it with more strategy, more creativity, and way less stress.
Episode Highlights:
- How to prompt AI tools to sound like you (and not like a robot)
- The exact prompts I use for repurposing, optimizing, and batching content
- How I use ChatGPT, CastMagic, Descript, and more
- A behind-the-scenes look at how I use AI for my podcast, emails, and content strategy
- Tips for protecting your voice, editing AI-generated copy, and staying authentic
- What AI can do—and what it can’t (and shouldn’t) replace
If you found this episode helpful, it would mean the world if you’d take a moment to subscribe to Stop the Scroll on your favorite podcast app. And if you’re feeling generous, leave a quick review—those stars and kind words help more entrepreneurs discover the show, and it keeps this podcast going strong!
Resources
- CastMagic – Podcast automation tool - https://get.castmagic.io/oacvbm1jghvp
- Descript – Video editing + transcription - https://www.descript.com/
- AI Content Quickstart Workshop hosted by Chrissy Rey - https://websitesuccessacademy.com/event/ai-content-quickstart-june-2-2025/
- How to Create Your Own Action Figure Trend - Your Social Club - https://yoursocial.team/blog/how-to-create-your-own-ai-action-figure-doll-trend
P.S. I’m opening up space for new done-for-you and consulting clients starting in May. If you're ready to take your marketing to the next level without burning out, book a call with me!
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - Heidi@heidijschmidt.com