Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
How do I grow my business on social media?
What’s the best type of content to post on Instagram, YouTube and LinkedIn?
How frequently do I post on social media and how do I even know if what I’m doing is working?
Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online.
Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency.
Heidi shares all the best tips to help you show up online confidently with tips such as what really goes into a content strategy and how to stop overthinking your content.
Heidi’s strategies have helped her and her clients build six-figure businesses over her 15-plus years in the marketing industry, working with brands of all sizes to accomplish their business goals online. Ready to thrive? Tune in!
This podcast will answer questions like
- What are the pros and cons of social media in business?
- How do I start social media marketing?
- What are essential strategies for Effective Social Media Marketing
- What are some Top Social Media Trends to Shape Your Strategy
- What are social listening tools and how do I use them to understand my audience?
- Exploring the Advantages of Social Media for Businesses
- How can you Leverage the Many Benefits of Social Media for Business Growth
- Storytelling Techniques That Captivate Social Media Users
- The Art of Storytelling in Marketing
- Creative Social Media Content Ideas to Refresh Your Feed
Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
Why Knowing Your Numbers Is the Ultimate CEO Move featuring Gala McCray
Let’s be real: for many small business owners, bookkeeping feels like a necessary evil - a box to check for taxes, a task to avoid until it's urgent. But what if your financials could actually become your secret weapon to business growth?
This week, I’m joined by Gala McCray, founder of Two Arrows, a boutique financial services firm that supports creative and service-based entrepreneurs. We’re diving deep into why financial clarity isn’t just about taxes or compliance, and how it’s a core leadership tool that helps you make bold, strategic decisions with confidence.
From recognizing the true cost of servicing a client to knowing when (and how much) to invest in marketing, Gala shares actionable tips to help you shift from “doing” to leading. Whether you're just getting a handle on your numbers or ready to scale, this episode will empower you to own your role as CEO.
Episode Highlights:
- Why shifting from “doer” to decision-maker changes everything
- The core financial reports every entrepreneur should review monthly
- How to stop being “gun-shy” with money and start making empowered decisions
- What marketing KPIs you should track and how to actually evaluate ROI
- How a CEO mindset and diversified income transform your ability to grow
- The truth about how much you should be spending on marketing
If you loved this episode, I’d be so grateful if you’d subscribe and leave a review. It helps Stop the Scroll reach more entrepreneurs like you — and keeps the insights coming your way each week.
About Gala
Gala McCray is the founder of Two Arrows, a boutique financial services firm helping service-based entrepreneurs elevate their financial operations with strategic bookkeeping, cashflow clarity, and executive-level advisory. With nearly two decades of experience in operations and financial management across corporate, nonprofit, and creative sectors, Gala blends precision with care to deliver peace of mind—because luxury, to her, means knowing your numbers are working as hard as you are.
As a QuickBooks Online ProAdvisor and financial thought partner to agencies, consultants, and creatives, Gala empowers business owners to make bold, confident decisions rooted in clarity and control. Her signature framework—Consistency, Comfort, and Confidence—has become a trusted roadmap for clients ready to scale sustainably and lead like CEOs.
When she’s not transforming spreadsheets into strategy, Gala can be found championing financial empowerment through masterclasses, podcast appearances, and her blog series The Art of Bookkeeping.
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Connect With Gala
- Gala's LinkedIn - https://www.linkedin.com/in/galamccray/
- Follow Gala on Instagram - https://www.instagram.com/twoar
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - Heidi@heidijschmidt.com