Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
How do I grow my business on social media?
What’s the best type of content to post on Instagram, YouTube and LinkedIn?
How frequently do I post on social media and how do I even know if what I’m doing is working?
Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online.
Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency.
Heidi shares all the best tips to help you show up online confidently with tips such as what really goes into a content strategy and how to stop overthinking your content.
Heidi’s strategies have helped her and her clients build six-figure businesses over her 15-plus years in the marketing industry, working with brands of all sizes to accomplish their business goals online. Ready to thrive? Tune in!
This podcast will answer questions like
- What are the pros and cons of social media in business?
- How do I start social media marketing?
- What are essential strategies for Effective Social Media Marketing
- What are some Top Social Media Trends to Shape Your Strategy
- What are social listening tools and how do I use them to understand my audience?
- Exploring the Advantages of Social Media for Businesses
- How can you Leverage the Many Benefits of Social Media for Business Growth
- Storytelling Techniques That Captivate Social Media Users
- The Art of Storytelling in Marketing
- Creative Social Media Content Ideas to Refresh Your Feed
Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
How to Create a Winning Email Marketing Strategy (and why you need one now!)
If Instagram disappeared tomorrow, how would you connect with your audience? 😬
It’s a question more business owners need to ask themselves — because relying solely on rented platforms like social media is risky. In this episode of Stop the Scroll, I’m diving into the one platform you actually own — and the one that consistently delivers the highest ROI in marketing: your email list.
I’m breaking down why email is not dead (spoiler: it’s thriving), how to create personalized newsletters that get results, and how to start building or rebooting your email strategy today — without burning out your list or yourself.
Whether you’re just starting out or have been ghosting your email list (no judgment here), this episode will give you actionable steps to create emails your audience wants to open.
Episode Highlights
- Why email marketing still delivers the best ROI
- What rented platforms (like Instagram) can’t offer you—and what email can
- How to write a newsletter that builds real relationships
- The simple structure I use for writing emails that get replies and conversions
- Why consistency beats frequency (and what Jay Schwedelson says about it)
- Tips for writing skimmable, actionable content your audience will actually read
If this episode helped shift your thinking about email marketing, share it with a friend and leave a review! It helps us reach more entrepreneurs like you — and keeps this show growing.
Resources Mentioned
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - Heidi@heidijschmidt.com