Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
How do I grow my business on social media?
What’s the best type of content to post on Instagram, YouTube and LinkedIn?
How frequently do I post on social media and how do I even know if what I’m doing is working?
Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online.
Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency.
Heidi shares all the best tips to help you show up online confidently with tips such as what really goes into a content strategy and how to stop overthinking your content.
Heidi’s strategies have helped her and her clients build six-figure businesses over her 15-plus years in the marketing industry, working with brands of all sizes to accomplish their business goals online. Ready to thrive? Tune in!
This podcast will answer questions like
- What are the pros and cons of social media in business?
- How do I start social media marketing?
- What are essential strategies for Effective Social Media Marketing
- What are some Top Social Media Trends to Shape Your Strategy
- What are social listening tools and how do I use them to understand my audience?
- Exploring the Advantages of Social Media for Businesses
- How can you Leverage the Many Benefits of Social Media for Business Growth
- Storytelling Techniques That Captivate Social Media Users
- The Art of Storytelling in Marketing
- Creative Social Media Content Ideas to Refresh Your Feed
Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
You’re Not Lazy, You’re Overwhelmed: How to Beat Social Media Burnout
Let’s be real, if you’ve ever opened Instagram, stared at the caption box, and closed the app without posting, OR if you have half a dozen unposted drafts of reels that you’re not sure you love enough to post. You, my friend, are not alone. And you’re definitely not lazy.
In this episode, I’m pulling back the curtain on what’s really going on when we feel stuck or inconsistent with our content. From decision fatigue to burnout and comparison traps, I’m sharing the honest truth about how I’ve been navigating my own marketing rut and what I’m doing to move through it.
If you’re a business owner feeling overwhelmed by the pressure to show up everywhere, this episode is your permission slip to simplify, reset, and redefine what consistency looks like on your own terms.
Episode Highlights:
- What causes content burnout (and why it’s not laziness)
- The decision fatigue that’s stealing your creativity
- The harmful “shoulds” we put on ourselves as business owners
- How I’m reworking my own content strategy to protect my energy
- A simple batching structure to try when you’re short on time
- The difference between showing up intentionally vs. constantly
- How to use AI (like ChatGPT) to help, not replace, your voice
Love the podcast?
Make sure you subscribe, leave a review, and share this episode with a fellow business owner who needs to hear that they’re not doing it wrong—they’re just doing a lot.
Resources
- Join the waitlist for my Social Media & Marketing Masterclass
- Come hang out with me on Instagram: @heidischmidtcreative
Drop a question or a review! We love getting feedback from our listeners!
Banter with BillyDive into real, unfiltered conversations with marketing leaders, minus the BS.
Listen on: Apple Podcasts Spotify
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - Heidi@heidijschmidt.com