Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
How do I grow my business on social media?
What’s the best type of content to post on Instagram, YouTube and LinkedIn?
How frequently do I post on social media and how do I even know if what I’m doing is working?
Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online.
Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency.
Heidi shares all the best tips to help you show up online confidently with tips such as what really goes into a content strategy and how to stop overthinking your content.
Heidi’s strategies have helped her and her clients build six-figure businesses over her 15-plus years in the marketing industry, working with brands of all sizes to accomplish their business goals online. Ready to thrive? Tune in!
This podcast will answer questions like
- What are the pros and cons of social media in business?
- How do I start social media marketing?
- What are essential strategies for Effective Social Media Marketing
- What are some Top Social Media Trends to Shape Your Strategy
- What are social listening tools and how do I use them to understand my audience?
- Exploring the Advantages of Social Media for Businesses
- How can you Leverage the Many Benefits of Social Media for Business Growth
- Storytelling Techniques That Captivate Social Media Users
- The Art of Storytelling in Marketing
- Creative Social Media Content Ideas to Refresh Your Feed
Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
What’s Actually Working on Social in Q2 (and What’s Not)
Feel like you’re throwing content at the wall and hoping something sticks?
You’re not alone. This quarter’s social media updates might explain why.
In this episode, we’re discussing what actually changed across Meta, Instagram, LinkedIn, and TikTok in Q2 and how those shifts affect your strategy, your reach, and your sanity.
From Meta’s all-video strategy to Instagram’s new “Trial Reels,” improved analytics on LinkedIn, and the looming TikTok ban—this is the episode that will help you cut through the noise and stay strategic online.
Whether you’re DIY-ing your marketing or managing a team, this is your shortcut to staying smart and strategic online.
Episode Highlights:
- Why all videos are now considered Reels on Instagram and Facebook (and what that means for your reach)
- The hidden truth about link performance on Meta—and where you should be placing your URLs
- Everything you need to know about Instagram’s Trial Reels, the Edits app, teleprompters, and new image formatting
- The big metric to track on LinkedIn that signals if your content is actually converting
- A clear-eyed take on the TikTok ban situation and what business owners should be paying attention to
- How AI is quietly changing ad performance (and what to keep an eye on)
- The latest additions to LinkedIn, including Adobe Express integration and Canva templates
Love the podcast?
If this episode gave you clarity or a new perspective, share the love! Leave a review, follow the show, and DM Heidi on Instagram to let her know what topic you want her to tackle next.
Resources
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - Heidi@heidijschmidt.com