Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
How do I grow my business on social media?
What’s the best type of content to post on Instagram, YouTube and LinkedIn?
How frequently do I post on social media and how do I even know if what I’m doing is working?
Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online.
Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency.
Heidi shares all the best tips to help you show up online confidently with tips such as what really goes into a content strategy and how to stop overthinking your content.
Heidi’s strategies have helped her and her clients build six-figure businesses over her 15-plus years in the marketing industry, working with brands of all sizes to accomplish their business goals online. Ready to thrive? Tune in!
This podcast will answer questions like
- What are the pros and cons of social media in business?
- How do I start social media marketing?
- What are essential strategies for Effective Social Media Marketing
- What are some Top Social Media Trends to Shape Your Strategy
- What are social listening tools and how do I use them to understand my audience?
- Exploring the Advantages of Social Media for Businesses
- How can you Leverage the Many Benefits of Social Media for Business Growth
- Storytelling Techniques That Captivate Social Media Users
- The Art of Storytelling in Marketing
- Creative Social Media Content Ideas to Refresh Your Feed
Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
Real Talk Q&A: Schedulers, TikTok vs. Instagram, Posting Frequency, and More
Feeling overwhelmed by all the advice about what to post, when to post it, or how to manage your content when life gets busy?
You’re not alone. In this episode, we’re keeping it real with a laid-back Q&A session, answering frequently asked questions straight from clients, DMs, and conversations with fellow business owners.
From choosing the right scheduler and navigating TikTok vs. Instagram, to how much is too much content and when to give yourself permission to take a break—this episode is packed with practical advice for service-based business owners trying to keep up with marketing without burning out. Plus, Heidi shares a few unfiltered personal moments (spoiler: it involves kittens and chaos) to remind you that marketing and life are always intertwined.
Episode Highlights:
- What to look for in a content scheduler
- Should your business be on TikTok, Instagram, or both?
- The truth about personal updates on business accounts (and why relatability does build connection)
- How much time per week should you really be spending on social media?
- Is it possible to post too much, and what happens when you do?
- Boosting vs. ads: what actually works?
- Why email marketing is not optional
- How to stay consistent with content when life is overwhelming, and when it’s okay to drop the ball
Reminder, there’s no perfect formula when it comes to showing up online. Whether you’re crushing your content calendar or barely posting at all, what matters is that your strategy supports your business and your life, not the other way around.
If this episode helped give you perspective, clarity, or a much-needed sigh of relief, please consider subscribing to Stop the Scroll and leaving a review.
Resources
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - Heidi@heidijschmidt.com