Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
How do I grow my business on social media?
What’s the best type of content to post on Instagram, YouTube and LinkedIn?
How frequently do I post on social media and how do I even know if what I’m doing is working?
Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online.
Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency.
Heidi shares all the best tips to help you show up online confidently with tips such as what really goes into a content strategy and how to stop overthinking your content.
Heidi’s strategies have helped her and her clients build six-figure businesses over her 15-plus years in the marketing industry, working with brands of all sizes to accomplish their business goals online. Ready to thrive? Tune in!
This podcast will answer questions like
- What are the pros and cons of social media in business?
- How do I start social media marketing?
- What are essential strategies for Effective Social Media Marketing
- What are some Top Social Media Trends to Shape Your Strategy
- What are social listening tools and how do I use them to understand my audience?
- Exploring the Advantages of Social Media for Businesses
- How can you Leverage the Many Benefits of Social Media for Business Growth
- Storytelling Techniques That Captivate Social Media Users
- The Art of Storytelling in Marketing
- Creative Social Media Content Ideas to Refresh Your Feed
Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
Instagram Engagement in 2025: What Actually Works (Even When You’re Not Posting Daily)
If you’ve ever felt guilty for not posting on Instagram every single day, this episode is your permission slip to let that go.
In this solo episode, I’m breaking down what actually moves the needle on Instagram in 2025—and surprise: it’s not posting daily. From building real relationships to creating a simple engagement routine that takes 15–30 minutes a day, I’m sharing the exact methods I use (and recommend to clients) to grow authentically—even during the weeks you skip posting.
Whether you’re a business owner managing your own social media or you’ve outsourced content but still want results, this episode is packed with actionable insights to help you feel less overwhelmed and more connected.
Episode Highlights:
- Why engagement > consistency when it comes to growth
- What Instagram engagement looks like now and how it impacts reach
- How to engage without feeling spammy or salesy
- Building a sustainable engagement habit (in 30 minutes or less!)
- The myth of "posting = presence" and what to do instead
- Easy tips for using Instagram Stories, polls, and comments to connect with your audience
- Why authentic engagement builds community and drives conversion
Instagram doesn’t have to feel icky. With intentional engagement and a human-first approach, you can grow your brand and connect with your audience without burning out.
If you loved this episode, subscribing and reviewing the show helps others discover Stop the Scroll and keeps the content coming!
Resources & Links Mentioned:
- Join the 30-Day Instagram Challenge: Download the FREE Reels Challenge Calendar
- Work with me
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - Heidi@heidijschmidt.com