Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
How do I grow my business on social media?
What’s the best type of content to post on Instagram, YouTube and LinkedIn?
How frequently do I post on social media and how do I even know if what I’m doing is working?
Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online.
Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency.
Heidi shares all the best tips to help you show up online confidently with tips such as what really goes into a content strategy and how to stop overthinking your content.
Heidi’s strategies have helped her and her clients build six-figure businesses over her 15-plus years in the marketing industry, working with brands of all sizes to accomplish their business goals online. Ready to thrive? Tune in!
This podcast will answer questions like
- What are the pros and cons of social media in business?
- How do I start social media marketing?
- What are essential strategies for Effective Social Media Marketing
- What are some Top Social Media Trends to Shape Your Strategy
- What are social listening tools and how do I use them to understand my audience?
- Exploring the Advantages of Social Media for Businesses
- How can you Leverage the Many Benefits of Social Media for Business Growth
- Storytelling Techniques That Captivate Social Media Users
- The Art of Storytelling in Marketing
- Creative Social Media Content Ideas to Refresh Your Feed
Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
Why Content Batching Isn’t Working for You, and What to Do Instead
Feel like content batching is supposed to save time, but instead, it just leaves you overwhelmed, uninspired, and burned out?
You’re not alone.
In this episode of Stop the Scroll, I’m challenging the traditional advice around batching your content and sharing my alternative: idea batching.
I’ll walk you through how this more flexible and sustainable system works for my energy and creative flow, how I use Notion and Airtable to organize ideas and inspirations, and why the pressure to batch a month of content in one sitting just doesn’t work for everyone.
Episode Highlights:
- Why batching content drains your creative energy (especially if you're neurodivergent)
- What "idea batching" is and how it works
- How to build an ongoing bank of ideas using tools like Notion and Instagram saves
- Why batching captions and B-roll can be more realistic than batching everything
- Using ChatGPT as a creative collaborator (without losing your voice)
- How to turn inspiration into consistent, lower-pressure content
- Real talk about managing business and family obligations at the same time
Resources & Mentions:
- Notion – my tool for organizing ideas and captions
- Airtable – Used for podcast production tracking
- Join the 30-Day Instagram Challenge to simplify your content and show up confidently.
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Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - Heidi@heidijschmidt.com