Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
How do I grow my business on social media?
What’s the best type of content to post on Instagram, YouTube and LinkedIn?
How frequently do I post on social media and how do I even know if what I’m doing is working?
Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online.
Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency.
Heidi shares all the best tips to help you show up online confidently with tips such as what really goes into a content strategy and how to stop overthinking your content.
Heidi’s strategies have helped her and her clients build six-figure businesses over her 15-plus years in the marketing industry, working with brands of all sizes to accomplish their business goals online. Ready to thrive? Tune in!
This podcast will answer questions like
- What are the pros and cons of social media in business?
- How do I start social media marketing?
- What are essential strategies for Effective Social Media Marketing
- What are some Top Social Media Trends to Shape Your Strategy
- What are social listening tools and how do I use them to understand my audience?
- Exploring the Advantages of Social Media for Businesses
- How can you Leverage the Many Benefits of Social Media for Business Growth
- Storytelling Techniques That Captivate Social Media Users
- The Art of Storytelling in Marketing
- Creative Social Media Content Ideas to Refresh Your Feed
Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
What Instagram’s Latest Updates Mean for Your Marketing Strategy
Instagram just dropped a wave of new updates, and if you’re feeling a little overwhelmed (or wondering which ones are actually worth your time), this episode is for you.
From three-minute Reels to reposting, new editing tools, location tracking (yikes), and DM upgrades, you’ll walk away knowing exactly which features to test, which to skip, and how to use them strategically without burning out.
As always, we’re breaking down what’s new, how it impacts your reach and engagement, and sharing our personal take on where these updates really fit into a smart business marketing plan.
Episode Highlights:
- The biggest changes Instagram just rolled out (and what they mean for creators & businesses)
- Why longer Reels can be a game changer for tutorials, transformations, and storytelling
- How to use the Repost feature to boost credibility and collaborate authentically
- The pros and cons of Instagram’s new location sharing—and why Heidi turned it off
- A quick-start checklist for testing new features without derailing your content strategy
- DM upgrades you should be using right now to stay connected with leads and clients
Resources & Mentions:
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Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - Heidi@heidijschmidt.com