Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
How do I grow my business on social media?
What’s the best type of content to post on Instagram, YouTube and LinkedIn?
How frequently do I post on social media and how do I even know if what I’m doing is working?
Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online.
Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency.
Heidi shares all the best tips to help you show up online confidently with tips such as what really goes into a content strategy and how to stop overthinking your content.
Heidi’s strategies have helped her and her clients build six-figure businesses over her 15-plus years in the marketing industry, working with brands of all sizes to accomplish their business goals online. Ready to thrive? Tune in!
This podcast will answer questions like
- What are the pros and cons of social media in business?
- How do I start social media marketing?
- What are essential strategies for Effective Social Media Marketing
- What are some Top Social Media Trends to Shape Your Strategy
- What are social listening tools and how do I use them to understand my audience?
- Exploring the Advantages of Social Media for Businesses
- How can you Leverage the Many Benefits of Social Media for Business Growth
- Storytelling Techniques That Captivate Social Media Users
- The Art of Storytelling in Marketing
- Creative Social Media Content Ideas to Refresh Your Feed
Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
I Tried 30 Days of Reels and Here’s What Really Happened
What really happens when you commit to 30 days of Reels?
I tested it for myself, and while I didn’t hit all 30, I still walked away with higher reach, more engagement, and some surprising takeaways about what actually works on Instagram.
In this episode of Stop the Scroll, I’m talking about my 30-day Reels experiment – from what I posted, what the analytics showed, and the lessons I’ll carry into my strategy moving forward. From the boost in non-follower reach to the power of repurposing and reposting, I’m sharing the wins, the struggles, and the real numbers you can learn from.
If you’ve ever wondered whether posting daily is worth it, or if you’ve struggled to balance consistency with strategy, you’ll walk away with practical insights to help you set realistic benchmarks and create content that fits your business (and your bandwidth).
Episode Highlights:
- The results of Heidi’s 30-day Reels challenge (and where she fell short)
- How Instagram’s recap features and insights can help shape your content strategy
- Why consistency matters more than going viral—and how to set your own benchmarks
- The role batching, repurposing, and reposting play in staying consistent
- Lessons on balancing strategy with sustainability in your marketing
- Why clarity in your message matters more than how often you post
Resources & Mentions:
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Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - Heidi@heidijschmidt.com