Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
How do I grow my business on social media?
What’s the best type of content to post on Instagram, YouTube and LinkedIn?
How frequently do I post on social media and how do I even know if what I’m doing is working?
Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online.
Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency.
Heidi shares all the best tips to help you show up online confidently with tips such as what really goes into a content strategy and how to stop overthinking your content.
Heidi’s strategies have helped her and her clients build six-figure businesses over her 15-plus years in the marketing industry, working with brands of all sizes to accomplish their business goals online. Ready to thrive? Tune in!
This podcast will answer questions like
- What are the pros and cons of social media in business?
- How do I start social media marketing?
- What are essential strategies for Effective Social Media Marketing
- What are some Top Social Media Trends to Shape Your Strategy
- What are social listening tools and how do I use them to understand my audience?
- Exploring the Advantages of Social Media for Businesses
- How can you Leverage the Many Benefits of Social Media for Business Growth
- Storytelling Techniques That Captivate Social Media Users
- The Art of Storytelling in Marketing
- Creative Social Media Content Ideas to Refresh Your Feed
Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
Q4 Marketing Strategy: Small Business Holiday Marketing Planning Tips
Scrambling to pull together holiday promotions at the last minute? Let’s fix that.
Marketing during this time of year can feel incredibly overwhelming, but with the right plan in place, it can also be your most profitable season.
In this episode of Stop the Scroll, we’re walking you through a practical approach to small business marketing strategy for the final 90 days of the year. From tying your revenue goals directly to your marketing goals to breaking down a tactical plan that balances visibility, conversions, and client nurturing, you’ll learn how to simplify your efforts while still hitting big results.
We’re also discussing how service providers can capitalize on this season to attract clients looking ahead to 2026. With insights on holiday promotions, email marketing, social media content pillars, and key metrics to track, you’ll walk away with the tools to finish the year strong and enter the new year with clarity and momentum.
Episode Highlights:
- Why Q4 planning looks different from other quarters—and how holiday noise impacts your strategy
- How to tie your marketing goals directly to your business revenue goals
- The most important metrics to track (open rates, click-throughs, conversions) and how to pivot when something isn’t working
- How to leverage Q4 as a service provider (not just retail!) to attract clients looking ahead to 2026
Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more business owners like you!
Resources & Mentions:
- Q4 Marketing Workshop (Tuesday, 9/23 in Annapolis, MD!)
- Book a 1:1 Strategy Session
- Schedule a discovery call
Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you!
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - Heidi@heidijschmidt.com