Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
How do I grow my business on social media?
What’s the best type of content to post on Instagram, YouTube and LinkedIn?
How frequently do I post on social media and how do I even know if what I’m doing is working?
Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online.
Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency.
Heidi shares all the best tips to help you show up online confidently with tips such as what really goes into a content strategy and how to stop overthinking your content.
Heidi’s strategies have helped her and her clients build six-figure businesses over her 15-plus years in the marketing industry, working with brands of all sizes to accomplish their business goals online. Ready to thrive? Tune in!
This podcast will answer questions like
- What are the pros and cons of social media in business?
- How do I start social media marketing?
- What are essential strategies for Effective Social Media Marketing
- What are some Top Social Media Trends to Shape Your Strategy
- What are social listening tools and how do I use them to understand my audience?
- Exploring the Advantages of Social Media for Businesses
- How can you Leverage the Many Benefits of Social Media for Business Growth
- Storytelling Techniques That Captivate Social Media Users
- The Art of Storytelling in Marketing
- Creative Social Media Content Ideas to Refresh Your Feed
Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
Why Business Owners Need a Creator Mindset When Showing Up on Social Media
Are you treating social media like another task on your to-do list? Do you treat it as a tool to genuinely connect with your audience? For many small business owners, the difference between feeling overwhelmed and seizing an opportunity comes down to one thing: mindset.
This week, I’m exploring what it means to adopt a creator mindset in your marketing. This shift isn’t about becoming an influencer or oversharing. It’s about weaving in stories, values, and moments of connection so your audience feels seen and understood. When you bring the personal into the professional, you create content that resonates….and ultimately, converts which is what we all want, right?
If you’ve ever struggled with making your content feel authentic (without oversharing), this conversation will give you the perspective and practical tips you need to humanize your brand and show up online with confidence.
Episode Highlights:
- Why the traditional “check the box” approach to social media doesn’t work
- What it means to adopt a creator mindset (and why it’s not about being an influencer)
- How storytelling builds stronger audience connections than endless “how-to” content
- Why authenticity and relatability matter more than perfection in your content
- Why treating social media as a creative sandbox helps you experiment, play, and grow
Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing.
Resources & Mentions:
- Download our Free Guide to Hooks (updated for 2025!)
- Book an Instagram Audit
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - Heidi@heidijschmidt.com