Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
How do I grow my business on social media?
What’s the best type of content to post on Instagram, YouTube and LinkedIn?
How frequently do I post on social media and how do I even know if what I’m doing is working?
Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online.
Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency.
Heidi shares all the best tips to help you show up online confidently with tips such as what really goes into a content strategy and how to stop overthinking your content.
Heidi’s strategies have helped her and her clients build six-figure businesses over her 15-plus years in the marketing industry, working with brands of all sizes to accomplish their business goals online. Ready to thrive? Tune in!
This podcast will answer questions like
- What are the pros and cons of social media in business?
- How do I start social media marketing?
- What are essential strategies for Effective Social Media Marketing
- What are some Top Social Media Trends to Shape Your Strategy
- What are social listening tools and how do I use them to understand my audience?
- Exploring the Advantages of Social Media for Businesses
- How can you Leverage the Many Benefits of Social Media for Business Growth
- Storytelling Techniques That Captivate Social Media Users
- The Art of Storytelling in Marketing
- Creative Social Media Content Ideas to Refresh Your Feed
Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
You Don’t Need Social Media to Win. What to do instead…
Feeling chained to the algorithm? You’re not alone, and it’s not just in your head. This is a challenge I face every day and every week with my clients. Algorithms are increasingly challenging, and the competition to stay ahead and keep up with app features can be exhausting.
In this episode, Heidi makes a bold case: your business can grow without social media, and sometimes, it’ll grow faster when you stop forcing it.
Instead of chasing trends, we’re discussing some smarter, saner alternatives: owned channels, search-friendly content, and partnerships that actually drive results. You’ll also get a quick audit to decide if social belongs on your roadmap right now, or if it should take a back seat.
If you do choose to show up on social, Heidi shares how to make it count with story-led content and genuine engagement (not just more posts).
Episode Highlights:
- Why strategy matters to growth on social media
- Why you should priortize owned channels first: website content, email, SEO, Google Business Profile.
- Why social media isn’t a “set it and forget it” marketing tactic, and the importance of engagement.
- The importance of the shift towards storytelling versus constant selling—show people, process, personality.
- How to use a 4-question audit (traffic, capacity, consistency, revenue tracking) before committing.
- How to let AI assist ideation, but why you need to keep your authentic voice front and center.
Resources & Mentions
- Book a strategy session
- Schedule a discovery call to learn about our consulting or DFY services.
- My Favorite Marketing Campaign from Dunkins
- Sprout Social: Pros & Cons of Social Media
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Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - Heidi@heidijschmidt.com