Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
How do I grow my business on social media?
What’s the best type of content to post on Instagram, YouTube and LinkedIn?
How frequently do I post on social media and how do I even know if what I’m doing is working?
Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online.
Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency.
Heidi shares all the best tips to help you show up online confidently with tips such as what really goes into a content strategy and how to stop overthinking your content.
Heidi’s strategies have helped her and her clients build six-figure businesses over her 15-plus years in the marketing industry, working with brands of all sizes to accomplish their business goals online. Ready to thrive? Tune in!
This podcast will answer questions like
- What are the pros and cons of social media in business?
- How do I start social media marketing?
- What are essential strategies for Effective Social Media Marketing
- What are some Top Social Media Trends to Shape Your Strategy
- What are social listening tools and how do I use them to understand my audience?
- Exploring the Advantages of Social Media for Businesses
- How can you Leverage the Many Benefits of Social Media for Business Growth
- Storytelling Techniques That Captivate Social Media Users
- The Art of Storytelling in Marketing
- Creative Social Media Content Ideas to Refresh Your Feed
Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
CEO Debrief: 2025 Wins, Lessons and Reflections
This year stretched me—in the best and hardest ways. And, if you know what’s to come, this is only the beginning, right?
In this unfiltered end of year recap, I’m pulling back the curtain on the wins I didn’t expect, the misses I’d repeat differently, and the pivots that changed our momentum in Q4.
You’ll hear why “diversify” became my lifeline, how I navigated client churn and capacity without burning out my team (or myself), and the surprising offers that worked when the “sure things” didn’t. If you’ve been building mid-flight and wondering what to double down on next, don’t miss out on these lessons.
We’ll finish with what’s staying, what’s getting cut, and the 3 focus moves I’m taking into 2026 for the best year ever.
Episode Highlights:
- The theme of 2025: diversification…of offers, revenue, and relationship.
- How I protected capacity and let the team lead more.
- What I learned about new services – with simpler, clearer offers versus offers that drained energy.
- Why community beats the algorithm every time and how pruning misaligned work opened doors for referrals.
- Campaign lessons carried over: clear messaging and consistency drive real conversions.
- For 2026, how I’m simplifying ops and doubling down on what’s already proven.
Resources & Mentions:
- Join the Leading Lady Business Hub
- Book a Strategy Session
- Book a marketing audit
- Get on the masterclass wait list
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Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - Heidi@heidijschmidt.com