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Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online

How do I grow my business on social media?

What’s the best type of content to post on Instagram, YouTube and LinkedIn?

How frequently do I post on social media and how do I even know if what I’m doing is working?

Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online.

Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency.

Heidi shares all the best tips to help you show up online confidently with tips such as what really goes into a content strategy and how to stop overthinking your content.

Heidi’s strategies have helped her and her clients build six-figure businesses over her 15-plus years in the marketing industry, working with brands of all sizes to accomplish their business goals online. Ready to thrive? Tune in!

This podcast will answer questions like

What are the pros and cons of social media in business?
How do I start social media marketing?
What are essential strategies for Effective Social Media Marketing
What are some Top Social Media Trends to Shape Your Strategy
What are social listening tools and how do I use them to understand my audience?
Exploring the Advantages of Social Media for Businesses
How can you Leverage the Many Benefits of Social Media for Business Growth
Storytelling Techniques That Captivate Social Media Users
The Art of Storytelling in Marketing
Creative Social Media Content Ideas to Refresh Your Feed

All Episodes

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online

Lessons in Entrepreneurship – What 6 years in business has taught me

April 24, 2026 • Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt • Episode 90

0:00 | 25:58

This week we’re celebrating six years in business – and two years of podcasting!

But we’re also marking a milestone in that we’re putting a pause on season one of the podcast. In this reflective episode, I’m sharing the biggest lessons entrepreneurship has taught me about marketing, leadership, authenticity, and growth. We’re having an honest conversation about what it really looks like to grow a business through changing seasons. Because entrepreneurship is not just about strategy. It is also about protecting your bandwidth, knowing your priorities, and giving yourself permission to evolve.

In this episode, I’m walking through six of the biggest lessons I’ve learned, including why engagement still matters more than being everywhere, why authentic marketing matters more than ever in a world full of AI-generated content, and why having the right people in your corner can change everything.

If you’re a small business owner or entrepreneur who has been feeling stretched thin, questioning your next move, or trying to grow your business without losing yourself in the process, this episode is for you. It is a personal and practical conversation about social media strategy, business growth, knowing your capacity, raising your rates, and building a business that supports the life you actually want.

Episode Highlights:

Why engagement still drives growth, both online and offline
The reminder that you do not have to be everywhere, but you do have to show up
Why authenticity matters even more in the age of AI-generated content
The difference between bandwidth and capacity in business
Why some seasons are for growth and others are simply for survival
The importance of surrounding yourself with honest, supportive people
Why business owners need to stop underselling themselves and raise their rates
How social media has changed and why owned marketing matters more than ever

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Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com