SCORRCAST Short | Your Social Media Doesn't Have to Suck

Tune in to the SCORRCAST Short to learn actionable tips and strategies for creating effective, engaging social media content in the life sciences industry. Elevate your digital marketing game with SCORR Marketing experts!

Transcript

0:00

I just came out of a meeting here internally where we were talking about how to make B to B social, more exciting, more engaging, and the team was thrown around great ideas. You know, there's different post types. Hey, we can't just do a static graphic all the time. We can't just do an image, definitely not stock images with a quote on it. Let's focus on our people. Let's focus on using real photos of the products and services that we have. Let's show our team members. Let's do video, let's do podcasts, let's do sound bites, all of these different things, and it's fantastic, right? That that's that's how you get better at B to B social media, because everybody knows that B to B social media is inherently boring. It just is. We fall into the trap and we suddenly treat LinkedIn like it is a professional waiting room, rather than as one of our team members, Mackenzie, says, it's still social media and you're allowed to have fun, you're allowed to experiment, you're allowed to engage, and I think it's so important that we do that. And one of the takeaways that I had mentioned, and something that I've really been honing in on over the last couple of months, especially as you look around the marketplace, is it's not necessarily about the type of content that you're posting. It's not about whether it's a poll or a graphic or a video, it's about the copy. Too often the copy sucks, the copies about us and the copy sucks. And if the copy sucks, it doesn't matter if it's a great video, if it's great graphic, if it's infographic, if it's a PDF, it's a white paper, it's case study, it doesn't matter if the copy sucks. Take a step back, look at the copy. Is that copy that your target audience would want to read? Is that copy something that your target audience is going to get value out of? Or is it you beating your chest the entire time? Is it only focused on you as an organization? Because if it is doesn't matter what type of post it is, the engagement is going to stay the same. Look at the copy. Create great copy. First, create engaging copy. First, create copy that's going to derive value first, and then have a graphic or photo or a stat or something that goes with it, a question, a poll, all of those things, but the copy has to come first, and if the copy is not good, it doesn't matter. Have a as always. Thank you for tuning great day, in to this episode of The SCORR cast, brought to you by SCORR Marketing. We appreciate your time and hope you found this discussion insightful. Don't forget to subscribe and join us for our next episode. Until then, remember, marketing is supposed to be fun.