SCORRCAST
Inside Life Science Marketing
SCORRCAST is a captivating podcast dedicated to exploring the dynamic world of life science marketing. Hosted by industry experts and thought leaders, each episode delves into the latest trends, strategies, and innovations shaping the life science marketing landscape. SCORRCAST offers valuable insights and actionable marketing advice for the life science industry. Tune in to stay ahead of the curve and unlock the secrets to successful marketing in this ever-evolving field.
Episodes
54 episodes
The AI Experiment | Alec & Google NotebookLM on Marketing and Business Development
In this experimental episode of the SCORRCAST, we handed the mic to AI. Using Google NotebookLM, we put Alec's original insights to the test — converting his content into a dynamic conversation between two AI voices. The topic? The challenge of...
•
Season 1
•
Episode 53
•
23:59
SCORRCAST Short | Mindful Marketing
In this SCORRCAST Short, Stevie Jelden guides listeners through a mindfulness meditation to complement the Mindful Marketing episode. Learn how pres...
•
Season 1
•
Episode 52
•
9:27
SCORRCAST On Location | Reaction from CPHI Americas
Recorded live from Philadelphia, this SCORRCAST captures fresh insights and reactions from CPHI Americas. From brand awareness to demand capture, explore how trade shows impact marketing, sales alignment, and true market differentiation.
•
Season 1
•
Episode 51
•
17:29
SCORRCAST Short | Generate Demand
In this SCORRCAST Short, explore the difference between generating and capturing demand. Learn how to align marketing tactics with the buyer's journey, and why high-value content, scientific expertise, and thought leadership are key to generati...
•
Season 1
•
Episode 50
•
9:37
SCORRCAST Short | Investment
In this SCORRCAST Short, explore why marketing should be seen as an investment, not just an expense. Learn how internal framing of marketing budgets can influence organizational mindset, support sales teams, and drive revenue growth.
•
Season 1
•
Episode 49
•
5:39
SCORRCAST Short | Challenges
In this SCORRCAST Short, host Alec McChesney explores the critical challenges facing life science marketers today — from tighter budgets to evolving audience expectations. Tune in for actionable insights designed to help life science companies ...
•
Season 1
•
Episode 48
•
5:39
Mindful Marketing | How Flow, Meditation, & Presence Elevate B2B Strategy
Can mindfulness enhance B2B marketing? Stevie Jelden joins The SCORRCAST to explore how flow, meditation, and presence can elevate strategy, creativity, and decision-making. Learn how mindfulness techniques improve focus, foster innovation, and...
•
Season 1
•
Episode 47
•
41:02
Perspective | How Optimism, Curiosity & Discomfort Fuel Growth
How do optimism, curiosity, and stepping outside your comfort zone drive success? Joshua Webber joins The SCORRCAST to share insights on embracing challenges, adapting to change, and unlocking new opportunities. Learn how shifting your mindset ...
•
Season 1
•
Episode 46
•
36:38
Influence | How Branding, Storytelling, & Positioning Shape Market Success
Discover how branding, storytelling, and positioning can set your business apart with Addison Gumbert on The SCORRCAST. Learn how to craft a compelling brand narrative, connect with your audience, and build lasting market influence. Explore str...
•
Season 1
•
Episode 45
•
49:55
The Gil Roth Show | How CDMOs, CMOs, & PBOA Are Navigating Through the Uncertainty
How are CDMOs, CMOs, and the PBOA adapting to industry uncertainty? Join Gil Roth on The SCORRCAST as he discusses the challenges, opportunities, and strategies shaping the future of contract development and manufacturing. Gain insights into ma...
•
Season 1
•
Episode 44
•
57:10
Risk | How Embracing Uncertainty Leads to Success
Join Conall Arora on The SCORRCAST as he explores how embracing risk and uncertainty can lead to success. Learn how taking calculated risks, adapting to change, and stepping outside your comfort zone can drive growth and innovation. Discover in...
•
Season 1
•
Episode 43
•
53:25
Getting Unstuck Part IV | Strategies for Breakthrough Growth
Join Brooke Page-Thompson and Alec in "Getting Unstuck Part IV" as they explore strategies to overcome workplace challenges, foster innovation, and achieve breakthrough growth. Discover actionable insights to navigate career and business roadbl...
•
Season 1
•
Episode 42
•
52:19
Puzzles | How Marketing Strategy is Really Just One Giant Puzzle
Join Gokce Wood on The SCORRcast as she unpacks how marketing strategy is like solving one giant puzzle. Discover how to piece together data, creativity, and strategy to build successful campaigns. Learn how aligning the right elements can driv...
•
40:13
Growth | Maximizing the ROI on Your M&A
Learn how to maximize ROI on your mergers and acquisitions with proven strategies. Explore expert insights on due diligence, integration planning, and value creation to ensure long-term success and profitability in your M&A endeavors.
•
Season 1
•
Episode 41
•
1:02:57
Brand Impact | Strategies for a Creative Edge
Ben Rowe, Chief Creative Officer, and Drake Sauer, Senior Art Director, dive into the latest trends and challenges in life science marketing. From innovative brand positioning strategies to actionable insights on audience engagement, they break...
•
Season 1
•
Episode 40
•
36:01
Unify | How a Unified Brand Leads to a Unified Team
Discover how a unified brand fosters a cohesive and high-performing team. Marieke Kirkman shares her insights on the power of brand alignment in strengthening company culture, enhancing collaboration, and driving business success. Learn key str...
•
Season 1
•
Episode 39
•
40:26
Culture | Why Company Culture Is the Key to Long-Term Expertise
Brooke Page-Thompson and Lea LaFerla explore why fostering a strong company culture is vital for cultivating long-term expertise. Discover how a positive workplace environment drives employee retention, innovation, and success while creating a ...
•
Season 1
•
Episode 38
•
48:42
Joy | Navigating the World of Clinical Research With Purpose
Discover how Darious Davis, a clinical research expert at CenExel, brings innovation, joy, and leadership to the complex world of clinical research. Learn about his approach to advancing clinical trials, overcoming challenges, and driving impac...
•
Season 1
•
Episode 37
•
37:23
Creative Marketing | What Role Should Creative Play in Your Life Science Company?
Explore the transformative role of creative marketing for life science companies with Alec and Drake. Learn how strategic creativity boosts brand awareness, engages audiences, and drives measurable results for your business.
•
Season 1
•
Episode 36
•
42:32
Translation | One Overlooked Aspect of Life Science Marketing
Join Karen Tkaczyk as she explores the critical role of translation in the life sciences industry. From bridging language barriers in clinical trials to ensuring regulatory compliance, discover how expert translation drives innovation, accessib...
•
Season 1
•
Episode 35
•
40:41
Healing out Loud | How to Handle Mental Health in Clinical Research
Discover Jess Thompson’s insights on mental health in the clinical research field. This discussion dives into strategies, challenges, and the evolving role of mental well-being in shaping clinical trial success.
•
Season 1
•
Episode 34
•
46:46
Getting Unstuck Part III | Unpacking Mental Health
In Part III of the "Getting Unstuck" series, Alec and Brooke Page-Thompson dive into the nuances of mental health. Explore its impact on personal growth, workplace dynamics, and strategies to foster resilience and well-being in a fast-paced wor...
•
Season 1
•
Episode 33
•
1:04:26
Value-driven | Increase Profitability and Differentiate Your Brand by Delivering Value
Discover how delivering exceptional value can increase profitability and differentiation. Phil Burridge shares insights on creating meaningful customer impact to drive business success and strengthen your competitive edge. Learn practical strat...
•
Season 1
•
Episode 32
•
53:20
SCORRCAST Short | Your Social Media Doesn't Have to Suck
Tune in to the SCORRCAST Short to learn actionable tips and strategies for creating effective, engaging social media content in the life sciences industry. Elevate your digital marketing game with SCORR Marketing experts!
•
Season 1
•
Episode 31
•
3:44
SCORRCAST Short | Marketing & Business Development Synergy
Explore the powerful synergy between marketing and business development in this SCORRCAST Short. Discover how aligning these functions can drive growth, improve client engagement, and create cohesive strategies that deliver results. Learn pract...
•
Season 1
•
Episode 30
•
9:36
