SCORRCAST
Inside Life Science Marketing
SCORRCAST is a captivating podcast dedicated to exploring the dynamic world of life science marketing. Hosted by industry experts and thought leaders, each episode delves into the latest trends, strategies, and innovations shaping the life science marketing landscape. SCORRCAST offers valuable insights and actionable marketing advice for the life science industry. Tune in to stay ahead of the curve and unlock the secrets to successful marketing in this ever-evolving field.
Learn More About SCORR: https://www.scorrmarketing.com/
Check Out Our Work: https://www.scorrmarketing.com/work/
Follow SCORR Marketing: https://www.linkedin.com/company/scorr-marketing/
Follow Our Host: https://www.linkedin.com/in/alec-mcchesney/
Subscribe to Our Newsletter: https://www.linkedin.com/newsletters/onpoint-7051307906901671936/
SCORRCAST
Latest Episodes
Change | Why Great Marketing Endures Even as Technology Evolves
In this SCORRCAST episode, Alec talks with Roger Boutin, VP of Marketing at Caidya, about how great marketing endures even as technology evolves. Roger shares insights on what truly drives impact in life sciences marketing, why the fundamentals...
Pipeline | Tactics to Build a Stronger Cell & Gene Sales Pipeline
In this SCORRCAST episode, Alec McChesney talks with Heather Sugrue of Chrysalys Bio about strengthening the cell and gene therapy sales pipeline. From engaging the right CDMO partners to aligning commercial strategy, Heather shares practical t...
Creative Direction | A Behind-the-Scenes Look at Strategic Video Marketing Episode
In this SCORRCAST Director’s Cut, Alec McChesney and Braeden Tyma of SCORR Marketing take you behind the scenes of strategic video creation. From creative decisions to messaging alignment, this episode explores how thoughtful video production c...
Commercial Strategy | Connecting Science, Strategy, and Storytelling
In this SCORRCAST episode, Derek Gooderham of Allumiqs shares how life sciences companies can bridge the gap between science and strategy. From data storytelling to navigating internal silos, Derek offers a perspective on aligning teams and dri...
Leadership | Building Culture, Clarity & Confidence in Life Sciences
In this episode of the SCORRCAST, Jenna Rouse, Global Head of Clinical Operations at Simulations Plus, Inc., shares her leadership journey. From defining company culture to navigating global teams, Jenna offers insights on building trust, drivi...
