SCORRCAST
Inside Life Science Marketing
SCORRCAST is a captivating podcast dedicated to exploring the dynamic world of life science marketing. Hosted by industry experts and thought leaders, each episode delves into the latest trends, strategies, and innovations shaping the life science marketing landscape. SCORRCAST offers valuable insights and actionable marketing advice for the life science industry. Tune in to stay ahead of the curve and unlock the secrets to successful marketing in this ever-evolving field.
Podcasting since 2024 • 54 episodes
SCORRCAST
Latest Episodes
The AI Experiment | Alec & Google NotebookLM on Marketing and Business Development
In this experimental episode of the SCORRCAST, we handed the mic to AI. Using Google NotebookLM, we put Alec's original insights to the test — converting his content into a dynamic conversation between two AI voices. The topic? The challenge of...
•
Season 1
•
Episode 53
•
23:59
SCORRCAST Short | Mindful Marketing
In this SCORRCAST Short, Stevie Jelden guides listeners through a mindfulness meditation to complement the Mindful Marketing episode. Learn how pres...
•
Season 1
•
Episode 52
•
9:27
SCORRCAST On Location | Reaction from CPHI Americas
Recorded live from Philadelphia, this SCORRCAST captures fresh insights and reactions from CPHI Americas. From brand awareness to demand capture, explore how trade shows impact marketing, sales alignment, and true market differentiation.
•
Season 1
•
Episode 51
•
17:29
SCORRCAST Short | Generate Demand
In this SCORRCAST Short, explore the difference between generating and capturing demand. Learn how to align marketing tactics with the buyer's journey, and why high-value content, scientific expertise, and thought leadership are key to generati...
•
Season 1
•
Episode 50
•
9:37
