SCORRCAST
Inside Life Science Marketing
SCORRCAST is a captivating podcast dedicated to exploring the dynamic world of life science marketing. Hosted by industry experts and thought leaders, each episode delves into the latest trends, strategies, and innovations shaping the life science marketing landscape. SCORRCAST offers valuable insights and actionable marketing advice for the life science industry. Tune in to stay ahead of the curve and unlock the secrets to successful marketing in this ever-evolving field.
Learn More About SCORR: https://www.scorrmarketing.com/
Check Out Our Work: https://www.scorrmarketing.com/work/
Follow SCORR Marketing: https://www.linkedin.com/company/scorr-marketing/
Follow Our Host: https://www.linkedin.com/in/alec-mcchesney/
Subscribe to Our Newsletter: https://www.linkedin.com/newsletters/onpoint-7051307906901671936/
Episodes
64 episodes
Change | Why Great Marketing Endures Even as Technology Evolves
In this SCORRCAST episode, Alec talks with Roger Boutin, VP of Marketing at Caidya, about how great marketing endures even as technology evolves. Roger shares insights on what truly drives impact in life sciences marketing, why the fundamentals...
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Season 1
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Episode 64
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42:14
Pipeline | Tactics to Build a Stronger Cell & Gene Sales Pipeline
In this SCORRCAST episode, Alec McChesney talks with Heather Sugrue of Chrysalys Bio about strengthening the cell and gene therapy sales pipeline. From engaging the right CDMO partners to aligning commercial strategy, Heather shares practical t...
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Season 1
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Episode 63
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49:14
Creative Direction | A Behind-the-Scenes Look at Strategic Video Marketing Episode
In this SCORRCAST Director’s Cut, Alec McChesney and Braeden Tyma of SCORR Marketing take you behind the scenes of strategic video creation. From creative decisions to messaging alignment, this episode explores how thoughtful video production c...
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Season 1
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Episode 62
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28:52
Commercial Strategy | Connecting Science, Strategy, and Storytelling
In this SCORRCAST episode, Derek Gooderham of Allumiqs shares how life sciences companies can bridge the gap between science and strategy. From data storytelling to navigating internal silos, Derek offers a perspective on aligning teams and dri...
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Season 1
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Episode 61
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51:57
Leadership | Building Culture, Clarity & Confidence in Life Sciences
In this episode of the SCORRCAST, Jenna Rouse, Global Head of Clinical Operations at Simulations Plus, Inc., shares her leadership journey. From defining company culture to navigating global teams, Jenna offers insights on building trust, drivi...
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Season 1
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Episode 60
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45:22
Bold | Breaking the Static in Life Science Creativity
In this SCORRCAST episode, Elizabeth Chabe of High Touch Group shares how life science brands can break free from the creative 'safe zone.' Learn how constraint drives innovation, why bold design matters, and how to turn strategy into standout ...
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Season 1
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Episode 59
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50:47
Getting Unstuck Part V | How Gratitude and Joy can Transform YOU!
In Part V of the Getting Unstuck series with Brooke Page-Thompson, explore how gratitude and joy can be powerful tools for personal transformation. This SCORRCAST episode dives into simple practices that shift mindset, spark energy, and create ...
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Season 1
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Episode 57
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47:00
Resilience | A Journey to Transform Mental Health Support
In this episode of the SCORRCAST, Esther Howard, founder of Bezyl, shares how her personal journey, including escaping a cult inspired her mission to transform mental health support. Bezyl offers a validated toolbox of customizable resources th...
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Season 1
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Episode 56
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46:31
BIO Recap: The Sea of Sameness in Full Effect in Boston [Video Podcast]
In this SCORRCAST video, recorded on the final day of BIO 2025 in Boston, hear real-time reflections on the overwhelming brand "sameness" seen across the show floor. Get insights on what stood out, what didn’t, and how life sciences companies c...
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Season 1
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Episode 55
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14:27
Story | Where Video Leads, Brands Follow [Video Podcast]
In this episode of The SCORRCAST, Braeden Tyma dives into how video storytelling can lead to brand strategy and lead generation. Discover how powerful visuals, authentic narratives, and intentional production drive connection, boost engagement,...
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Season 1
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Episode 54
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44:57
The AI Experiment | Alec & Google NotebookLM on Marketing and Business Development
In this experimental episode of the SCORRCAST, we handed the mic to AI. Using Google NotebookLM, we put Alec's original insights to the test — converting his content into a dynamic conversation between two AI voices. The topic? The challenge of...
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Season 1
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Episode 53
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23:59
SCORRCAST Short | Mindful Marketing
In this SCORRCAST Short, Stevie Jelden guides listeners through a mindfulness meditation to complement the Mindful Marketing episode. Learn how pres...
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Season 1
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Episode 52
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9:27
SCORRCAST On Location | Reaction from CPHI Americas
Recorded live from Philadelphia, this SCORRCAST captures fresh insights and reactions from CPHI Americas. From brand awareness to demand capture, explore how trade shows impact marketing, sales alignment, and true market differentiation.
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Season 1
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Episode 51
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17:29
SCORRCAST Short | Generate Demand
In this SCORRCAST Short, explore the difference between generating and capturing demand. Learn how to align marketing tactics with the buyer's journey, and why high-value content, scientific expertise, and thought leadership are key to generati...
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Season 1
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Episode 50
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9:37
SCORRCAST Short | Investment
In this SCORRCAST Short, explore why marketing should be seen as an investment, not just an expense. Learn how internal framing of marketing budgets can influence organizational mindset, support sales teams, and drive revenue growth.
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Season 1
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Episode 49
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5:39
SCORRCAST Short | Challenges
In this SCORRCAST Short, host Alec McChesney explores the critical challenges facing life science marketers today — from tighter budgets to evolving audience expectations. Tune in for actionable insights designed to help life science companies ...
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Season 1
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Episode 48
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5:39
Mindful Marketing | How Flow, Meditation, & Presence Elevate B2B Strategy
Can mindfulness enhance B2B marketing? Stevie Jelden joins The SCORRCAST to explore how flow, meditation, and presence can elevate strategy, creativity, and decision-making. Learn how mindfulness techniques improve focus, foster innovation, and...
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Season 1
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Episode 47
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41:02
Perspective | How Optimism, Curiosity & Discomfort Fuel Growth
How do optimism, curiosity, and stepping outside your comfort zone drive success? Joshua Webber joins The SCORRCAST to share insights on embracing challenges, adapting to change, and unlocking new opportunities. Learn how shifting your mindset ...
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Season 1
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Episode 46
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36:38
Influence | How Branding, Storytelling, & Positioning Shape Market Success
Discover how branding, storytelling, and positioning can set your business apart with Addison Gumbert on The SCORRCAST. Learn how to craft a compelling brand narrative, connect with your audience, and build lasting market influence. Explore str...
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Season 1
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Episode 45
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49:55
The Gil Roth Show | How CDMOs, CMOs, & PBOA Are Navigating Through the Uncertainty
How are CDMOs, CMOs, and the PBOA adapting to industry uncertainty? Join Gil Roth on The SCORRCAST as he discusses the challenges, opportunities, and strategies shaping the future of contract development and manufacturing. Gain insights into ma...
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Season 1
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Episode 44
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57:10
Risk | How Embracing Uncertainty Leads to Success
Join Conall Arora on The SCORRCAST as he explores how embracing risk and uncertainty can lead to success. Learn how taking calculated risks, adapting to change, and stepping outside your comfort zone can drive growth and innovation. Discover in...
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Season 1
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Episode 43
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53:25
Getting Unstuck Part IV | Strategies for Breakthrough Growth
Join Brooke Page-Thompson and Alec in "Getting Unstuck Part IV" as they explore strategies to overcome workplace challenges, foster innovation, and achieve breakthrough growth. Discover actionable insights to navigate career and business roadbl...
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Season 1
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Episode 42
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52:19
Puzzles | How Marketing Strategy is Really Just One Giant Puzzle
Join Gokce Wood on The SCORRcast as she unpacks how marketing strategy is like solving one giant puzzle. Discover how to piece together data, creativity, and strategy to build successful campaigns. Learn how aligning the right elements can driv...
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40:13
Growth | Maximizing the ROI on Your M&A
Learn how to maximize ROI on your mergers and acquisitions with proven strategies. Explore expert insights on due diligence, integration planning, and value creation to ensure long-term success and profitability in your M&A endeavors.
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Season 1
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Episode 41
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1:02:57
Brand Impact | Strategies for a Creative Edge
Ben Rowe, Chief Creative Officer, and Drake Sauer, Senior Art Director, dive into the latest trends and challenges in life science marketing. From innovative brand positioning strategies to actionable insights on audience engagement, they break...
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Season 1
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Episode 40
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36:01
