Story | Where Video Leads, Brands Follow [Video Podcast]

In this episode of The SCORRCAST, Braeden Tyma dives into how video storytelling can lead to brand strategy and lead generation. Discover how powerful visuals, authentic narratives, and intentional production drive connection, boost engagement, and shape brand identity in today’s digital landscape.

Transcript

0:09

Hello everyone, and welcome to another episode of the SCORR cast. I am absolutely excited for today's conversation for two reasons, one, our guest and number two, the topic of content that we are going to talk about. We are going to be joined by what I'm going to refer to as video extraordinaire, Braeden Tyma. I'm so excited to have you on the podcast, because you have been behind the scenes for the previous 50 versions of the SCORR cast, and every time I get to mention, hey Braeden, make sure we pull that quote, it's now directly talking to you. And so I'm so excited to have you on and we're going to talk video, which is something that you and I have a very shared interest for. It's something that I'm extremely passionate about in one version, and then something that you're extremely passionate about in all of the versions. And so I'm really looking forward to this. I'm so glad that we finally got you on camera instead of in quotes behind the camera. Appreciate you taking time out of your day before we start yelling and getting really excited about all the things Braden, why don't give an introduction for those of those of the listeners who aren't familiar with your name and your game, that was a great intro. Yes, hello, everyone. I am Braden tema. I am the video manager at SCORR Marketing, and I've been with SCORR Almost 13 years. Started as a designer and always had a mind for digital. That was I came about during the social media boom, and was just so into that, and it's just grown from there. I do video all day, animation, storyboarding, concepting, you know, strategic like, what type of video you should you be doing, and how all the way to, you know, the launch captions, what's the thumbnail, you know, how's that going to perform? How can we get this to perform? Once we're done, made a cool video. Now, what you know? So, yep, I love it. And you, you basically just opened a can of worms of our conversation for today on video. And I think that, for lack of a better terms, video has a bad rap within the industry that we are specifically working within, right within the life sciences, and I talk about this a lot on the podcast, but also talk about it on my own individual LinkedIn, that I believe that video has been the next big thing ever since I started in marketing a decade ago. And every year, when you look at trends for 2025, and 2026, video is still in the top two for the trends for the following year, because nobody has capitalized on it in the way that they can, and the life sciences are especially in that boat that we are as an industry not capitalizing on it, and we're not capitalizing on it in the way that you and I are doing it right now, with long form video and subject matter expertise. We're also not capturing it in terms of the short form video, Lo Fi, animated infographics, like anything that you could possibly think of that has video. We're overlooking it. And I we kind of talked beforehand about the outline for today's call, and I always promise one bad podcast question each episode. And I want to get us started with an absolute doozy of a question to to you, Brayden, which is, what the hell is going on? Why? Why is video still overlooked? Why is video an outcast in some areas within marketing and looked at as something that we can't achieve or we can't do, and why is there this misconception or misunderstanding on video Braden? So two things come to mind. There is a misconception about costs and quality lately, and it's something you and I have another shared passionate about. Lo Fi video, yeah, there's a there's a thought that video has to be expensive, you know. And I remember, you know, we've, we've done videos that $100,000 budget, you know what I mean, all the way down to $500 budget. So there's a wide spectrum. It used to be, you know, you would invest in one video, and that video would go on your website, and that would be it. Uh, you know, but now you can, you can spend less and get more longevity out of videos. So what, what people want to be doing is taking, you know, their budget and making smaller videos, not, you know, not everything requires travel, not everything requires hair, makeup, a crew, you know, that kind of thing it can, you know, and it all boils down to to why, what are the goals? And, you know, that kind of thing. But you can be doing video content over zoom, yep. The second thing that comes to mind is, is being on camera. Being on camera can be intimidating for some folks. I know that as someone who's usually behind the camera and I'm on the front of the camera. But there's ways to get around that too, you know, part of that you could push through and just be on it and, you know, go for it, or wait, there's things like visual sound bites, do audio and turn that into video, you know, turn that into animation, you know. So I think there's, there's some misconceptions about, you know, what, how to use video, and where it can go. So it's that, once the video is done, it's, it's the part after that, you know, it's the strategic deployment of video, you know, the end, the end goal. I think you know what, what kind of video be? Is really like, you know what, what the what the question is. And, yeah, it does. It doesn't have to be expensive to have results, yeah and, and it doesn't have to be a talking head sitting on camera for an hour at a at a time. And I think you hit on the three things that I hear the most in our sales conversations about video. The first is always cost and assuming that when we mention video, we either mention or are they're assuming that we're talking about flying everybody to headquarters in Sweden or in Boston and doing a three day shoot. The concept of animation, the concept of talking head on Zoom is not yet common discussion or common practice within the industry. The second is exactly what you said subject matter experts not necessarily feeling comfortable being the face of a topic or the face of a conversation. But then the third that I see is kind of what you just alluded to, which is the deployment of said video. I've heard a lot of times, nobody in this industry is going to watch a freaking video. Man, nobody's going to watch video. And I about blow up when I hear that, because every human being is con is consuming video at a rapid clip, and even your chief scientific officer, who has seven PhDs, is getting their news and their content from somewhere, whether they're listening to the daily or they've got the Wall Street Journal or the contract pharma or whatever organization distributes their news, if you have the right information, and you have it in the way that they're looking for it. Video, still, in my opinion, represents the best way for somebody to get to know you, like you, and trust you, and actually understand the news and the value that you're bringing to them. And so those three, it's interesting that you basically hit on all three of them that you're seeing. It's exactly what we're seeing in the marketplace. And I think for number one, the cost issue is just a, I don't want to say lack of education, but I think part of it is the lack of knowledge of the options on video, right? They think of it as that massive shoot. And you mentioned sound bites, you mentioned the short form, Lo Fi animated. There's so many different things than just your traditional video. And I do think there's an avenue where that answer solves misconception one, misconception two and misconception three around video, because if you do that really well, in terms of the Bite Size content, you do that really well. It's going to ease the concern for the SMEs, and it's going to be easier to distribute. I don't have a follow up question to that, but any thoughts on, on, on, just that, you know, those three pieces of this puzzle kind of causing hurdles for for video development within the industry at all? Yeah. So early on with what you were saying as far as how people get their other content, yeah, think about how people get their news, any other content, they content they look at there, it's probably a scroll. And like you said, this is a wide range. We're talking CEOs, yep, you know, we're talking all levels of leadership. You know, you're you're getting it on your phone, and you're getting it in all sorts of different styles and production qualities. There's no reason that any company can't be doing the same so, and you know. Maybe, maybe Leadership isn't on Tiktok, but Tiktok style video is everywhere you're seeing it, even on broadcast news. You know what I mean? Like people are on zoom on TV. You know when they plug into CNN or whatever? So it's, it's like, we're already used to seeing that, but there's that disconnect between, okay, they're doing it, you know, on big, big, you know, big places, CNN, etc. There's no reason a company can't do that either. Yeah, you can. We can do that too, you know, and we're used to seeing that. So when, when you go on a website and you see an interview from a talking head, a quick thing from, you know, a quick sound bite from somebody you know, who's an expert, and it's on Zoom, we don't think, oh, that's that reflects poorly on them anymore, because we're used to seeing it. So that's cost savings that's being able to put out more content more often, because it's cheaper, it's easier to update that kind of thing. So, you know, production, quality and costs are coming down across the board. They have to. They cannot be expensive. Back in the day, they it was, production was expensive, but there's so many tools now to do things within every single budget. I am obsessed with this line of conversation around that's how humans consume content. And one of the tropes that I go on, that I'm a broken record on, is the it's not B to B, it's human to human, and at the end of the day, we're telling stories of the business that we bring to the table, the solutions that we bring to the table and the results that we can generate. There are, there are ways to do that with the written word, right? Like, I am a huge fan of scientific content that is long form, your white papers, your case studies, your scientific articles, there's earned media, there's public relations. But if you tell me, hey, I can capture your attention in 90 seconds, and I can hit with you the problem that you are having. CEO, with this development, with this assay, with this peptide, I can hit this problem that you're having with clinical trial recruitment. I can give you a solution, and I can showcase the results that we can bring to the table. Within 90 seconds, if we're actually creating that content, I'm going to feel really good about not only generating the demand, but keeping it and really staying top of mind, because I'm one to one at that level. And I think a lot of times what happens is, frankly, the video content just sucks. Like, I like, I think that that's what it is. There's a lot of beating our chest right and pumping up and saying, We've been around for 30 years, and we have this, and we have that. It's like, well, that's not going to capture your attention. If you saw that on an Instagram ad, you would also move on. You're not seeing that. You're seeing Instagram ads that are targeting problems, bringing the solution and then showcasing result. And that's similar to what we need to be doing in the life sciences space with video content too. Yeah. Yeah. So that's the other thing that, what makes a what makes a good video? Yeah, let's hear that. It's not so much. I mean, there's an aspect of the visuals, right? Because you do want it to look good. And look good is subjective, you know what? I mean, I'm I just talked a lot about zoom interviews and things, you know, to me, that looks good, yeah, in its own right. And, but what you're hitting on is the content of the video, you know. And you know, we, we've done a bunch of interviews the last few weeks with clients, and there is always, you said, 90 seconds, I'll lower that. I'll lower that down to 30 seconds. There is always, like, 10. We'll, we'll jump on for 2030, minutes talk to a client. We'll use that in a video. There is always so many 32nd sound bites that I'm just that just blow me away, that I'm like, oh, this person knows their stuff, yeah. If I was in the market, you know, for anything involving peptides and testing and involving the FDA, I would want to ask this person and converse with them for an hour, just based on the 32nd sound bite, you know, so and like I said, that's a 20 minute commitment to get probably 1015 sound bites that you can use, that's a year's worth of content, and it shows that you know what you're talking about. I mean, that's what, that's what we're doing here at marketing, right? We're trying. We're helping you people realize that you know what you're talking about. Yeah, so audio and video is he it's been, it's always like you. The numbers keep growing. Yeah. Now it's always like 96% 97% are using it, and it's always like the fastest growing. So it's just like, that tells me that just more people. It's just going beyond into more people, yeah. And there's always a caveat within those statistics where it's like 97% of people consume video on a day to day basis, but only 33% of companies are using it. And it's like, well, that's a huge avenue for companies to take advantage of. And you take it a step further within the life sciences, I think that number is 5% I really do. And I'm I'm speaking a little bit out of turn here on the podcast, because five, five ish, five ish, right? Let's go with five ish percent. There are a handful of subject matter experts within the space that do video and do it well. There are a handful of companies that do well, a lot of companies that are coming to us and asking for animated videos, and we've created some really nice stuff. But even at the individual level, you know, the over this past year, a SCORR five timer, as he refers to himself, Amelia Cordova is now at all the sciences, and he has been doing selfie videos once a week, once a month, on LinkedIn, and he's at a trade show. He does a little selfie video. He's at, he's at the office in North Carolina. He does a little video, and you start to see the engagement on LinkedIn when it's just Emilio, a huge persona within the industry, Emilio and and somebody who has been around and he's just having a one to one conversation. Karen, over at this neck life sciences like these are individuals that are leading the charge in that. And when I look at the impact that those posts have on LinkedIn, when I look at my own posts on LinkedIn, the difference when I have a video that's a minute or two, or even, you know, I rant a little bit, so three or four minutes, the difference in the the engagement is massive, the number of comments, the shares, even on Emilio's post, I see things just like, nice to hear from you, Emilio, good to see your hat like you're just creating another really solid relationship. Touch point, which kind of leads me to this, this question of, you know, on LinkedIn specifically, do you see just as much opportunity you know, you've mentioned websites, we've mentioned things. Do you see just as much opportunity for video on LinkedIn from the company and from the individual level as well? Yeah. So recently, the LinkedIn CEO posted a video, yeah, I saw this, yes, that they noticed a huge trend lately of just exploding engagement rates for video, yep. And to me, I hear that, and think that's all sorts of video that's Lo Fi content that's polished brand videos, all these things. It's just video content. So how do you keep doing video content? You know? How you keep putting it out there? 234, videos a month. How do you do that? And there's a level of authenticity to like videos like Emilio's right, where you know it's something, this is another thing you and I have in common. We're talking b to b, but there's people behind the bees, right? And it's people talking to people. And so when you see something like Emilio self recording a video and him giving his thoughts, you immediately connect to that compared to a video that opens with a logo and text about services, etc, you're getting marketed to. So you've really got to find somebody who is ready to be marketed to, versus someone who's just putting themselves out there, them and their company out there. Yeah, that's an instant connection. You're seeing a face, you're making eye contact. It's on the screen, but you know, you're seeing a face, you're seeing someone you are familiar with, and that just will just feel better to somebody and less chance of scrolling by. So yeah, it comes back to that humans buy from humans that they know Right? And the more that your brand has humans at the forefront, the more likely you are to be top of mind when your target audience is ready to buy. And I think, you know, this is a segue and a tangent that we don't need to go down we've talked about on a couple of podcasts before, but the industry doesn't necessarily support or love personal brands, yet, it's it's a couple of companies that are really pro personal branding, but personal branding has been a hurdle. What if they get poached? What if they move on? What if they say something different, their LinkedIn can't be different, you know? So there is a little bit of that. That we have to continue to overcome. Because, you know, like the Emilio is like the guarantees, you know, in some respects, SCORR and me having, having my face on LinkedIn all the times, it should benefit me and it should benefit the the organization. But if you're not comfortable with that yet, or you don't have somebody that's willing to do exactly what I do, or what Amelia is doing. You don't have to have that you can create video content, you know, you talked about it doing an interview for 30 minutes. You could have 10 different snippets that you could be really pragmatic with create once and distribute forever, and just have a different methodology of churning out that content, of promoting it, even things like, I love when I see a going to a trade show video, and it's just the person going to the trade show and it's on the company page, and it's like, Hey, this is so and so, and I'll be representing so and so in Boston for bio. Like, so simple, but it's like, oh, now I actually know your face. I didn't know who you were before. I didn't even know you worked at that company. Like that. 20 seconds can be so intangible for the success at the show, and it's such it's just such a little thing that we often overlook in this space right now, too. Yeah, so personal brands exist. You want to go down it. You want to go down it? Yes, because I'm someone who also has personal branding outside of, you know, the job, you know what I mean, outside of SCORR. And, you know, I think it's extremely important, you know, because, like you said, like we talked about, there's people behind the company, and regardless of whether they're putting themselves out there and real sociable or a little more introverted, a little more behind the scenes, regardless, they're there, and people should know that they're there, the personal brand impact that can be had at the scientific level, at the subject matter expert level, we're seeing it on earned media and public relations opportunities. If you have a personal brand on LinkedIn, your company is more likely to get speaking engagements. You're more likely to get pickups on editorial opportunities, on press releases, on interviews, and so I think a lot of times again, it's almost as if video was in this silo and personal brand was in this silo, but if you can start to integrate it into all of the other things that we are doing, and personal brand and company brands start to meld and mesh together, that's really where we can we can have a lot of success. And I still think video is is a perfect way to be able to do that too, yeah. And I think when you talked about trade shows, yeah, and how you love seeing a video of someone at a trade show, and it's just like, I'm here, yeah, let's chat whatever I think of like someone in a booth, right? There's usually some downtime in a booth, absolutely, you know? And you could go walk around whatever, or you could pick up one of the case studies or white papers, and sell sheets that you have at your booth, and take a video saying, hey, at this booth, we have this, and what you'll find in it there's because in in that white paper, the the text and copy is written for you, yeah, already, there's going to be benefits. There's going to be a sub head that's got a benefit. And you say, that's all you gotta do is read that basically in your own words. Say, if you get this, this is what you're going to get from this. We have a stack of them at the booth number, etc, and post that, you know that, compared to a static graphic of that white paper, case study, etc, at the trade show, like, which one are people going to stop and go, Hey, especially if they're there, you know, they're there, different, yeah, so, yeah, I I've actually never seen somebody do that. And I'm going to do it, and you're going to hear this maybe next week when we're recording it, and that's right before bio and dia. So I'm going to do that in two weeks at bio, and I'm going to do it, and we'll reference it, and we'll share that video out, because that's a really good idea. Braden, it's super simple, super we can do that because I know you're bringing SCORR stuff. We are a handout. And you know, benefit of SCORR, you've got us there thinking of these ideas for your booth. Yes, yes, we can handle all of the things. I love that plug Braden, that's fantastic. Okay, I want to talk a little bit about some of the aspects of video, just getting really logistical here in terms of the reasons that we should integrate video. And I'm going to pull up, I'm going to put you on blast here, because we recently published this blog at the end of April, five reasons to include video in your digital content strategy. You can find that on the SCORR marketing website. And when you go to the SCORR marketing website, it's going to look really, really good, but that is just the teaser. You go to the SCORR marketing website, you look for it, you find this blog from from Braden. It was published April. 30th, and we talk about the five reasons why video should be an integral part of your pipeline generation. And before we even get to the five things, I just have to say the word pipeline generation to me is so important there, because video can support sales, and that's one of these five things. But video is not a afterthought. It's not a proof for item. It is something that should be generating pipeline. And so the five tactics, or five reasons why we have video outperforming video engaging, video being really flexible, video guiding and supporting sales, and then video simplifying, just the complex nature. And the two that I really wanted to talk about is the the engagement rate, and then the sales and so for this, video engaged, for those of you who aren't looking at it right now, videos engaging and interactive in ways that are just not possible with text, viewers retain 95% of a message when presented in in video, compared to 10% when text based. And then we kind of go through this example about a CEO sending an email with a video versus 600 word summary and on LinkedIn alone, users engage with video ads three times, three times longer than other ad types and are the most shared type of content. Live LinkedIn videos generate 24 times more comments than native video, and similarly, 87% of users are more likely to take action after finding a product or service on YouTube via video. That's the statistics, right that you read that that makes me want to buy a video 100% and so you can't ignore all that's what I was going to ask, is give me like, is there something behind the scenes here? Right? So I we talked about why it's overlooked. That's the that's the data in front of us that we're staring at. Is there anything else that you would want to add? We've kind of talked about a lot of this in different ways, but just this video engagement part, and like the retention of the knowledge that we're sharing that 90% 95% is wild to me, in terms of retaining our value proposition. Anything else that you would want to add to that section specifically on the engagement that's possible through video? Yeah. So what we're talking about here is, we're talking about people's senses, right? If you have a bunch of texts, which are most landing pages, have a bunch of text, you know, most places where you're you're getting leads, you know, and whatnot, lots of text that requires effort on the viewers end right? They're having to read. They're having to process. If you have a video, you're hitting them in another sense, the hearing that's more engaging. So the more senses you can hit, the more you've you've wrangled somebody in, right? The more you've got pause from them. They're invested. They hit play and they they take it in. They're just taking it in versus having to put in the effort to read. So there's really, like a human, you know, habit element here where you got to make it easier for people. Video, makes it easier for people. And you touched on the, you know, pipeline generation. Well, we all the stats are there. We talked about stats so much. The stats are there. You give all your tactics a rub from the video. So there's types of videos to include throughout that sales process, right? So you've got someone who just barely heard of you. That's a 15 second video about what you do and why. Then you've got someone who's on, they're on your website, you know, they're looking through your services. There's your services video, you know, that's maybe a minute. Then Then you've got someone who reached out, they filled out a form. You had a video convincing them to fill out the form. And then you've got a demo of what it is you do, you've got a message from the person that they're about to meet with, saying, Thanks for filling this out, etcetera. Maybe that's what they got in the email. So you're you're constantly engaging people with a video throughout that process, and the videos can get a little bit longer. They can have a little more content with them as they go. You don't want your main video that's upfront to be three minutes long, you know, that's for someone who knows what you do and knows a little bit about how you might be able to help them. Then you've got a longer form, you know, to me, long form is anything like two and a half minutes or more, you know, to me, that gives, that's long form, you know. So, so you can give every part of that sales process make it easier for people. That's going to give you more leads, and that's going to have people more invested, less less when people get to that point, less chance of backing out. And it's such a subtle thing, right? It's such a subtle thing, and it requires. You know, some content generation, but like you, like we talked about, it doesn't require huge budgets to create videos that help people move from one step to the next. Man you are, you are speaking my language with the sales process and the buyer's journey, and they're being touch points for everybody throughout. And we know in this space, the buyer's journey is 1218, 24, months long at times, and we're talking six, seven figure deals that take a long time to come to fruition. And so when I think then even further about video, we know that 93 to 97% of the audience is not ready to buy today. They're going to go to RFP, they're going to have a top three, a top five, maybe a top 10. In consideration, said, if they're bringing on a patient recruitment company, or if they're bringing on a cdmo, or if they're bringing on a CRO or a study a site, they might have three, they might have five. They might have 10. If we're saying that the retention of our value proposition is higher through video than it is through text, and the whole goal for me of marketing is to make sure that we are in the top three, the top five and the top 10 of that consideration set, it feels like a no brainer. It gives us the opportunity to control the narrative. Control A story of what our value proposition is. It can simplify the solutions and the results that we can create. It increases the value proposition retention and the value proposition education around what we bring to the table. And so then when sales are going out, and the business development team is doing their prospecting and their hunting. There's already 50 or 60% of that buyer's journey that's been done through our content. And just to say we love all the other forms of content, you know, I absolutely love all the other forms of content, but if you're spending, you know, X amount of dollars in paid search and in SEO and in paid LinkedIn and in trade shows, adding video is not going to double that budget. You could add $20,000 and you could have a little video in all of those different areas. You could add $5,000 if you really wanted to, you could figure it out it's just to support all of this, and add to that value proposition retention. And if that's what it comes down to, I mean, you're, you're looking at the answer right in front of you, and you're just, you're just choosing not, not to, not to see it. You know what? I mean, I got excited you. You started talking about sales process, because that's all this industry cares about. And I respect that. And it's true, all that matters in this industry is pipeline generation, right? We have to have revenue if it's not supporting business development and it's not supporting revenue generation, it shouldn't be brought to the table. And I think for too long, video has been looked at some as something that is not a revenue driving tactic or a pipeline driving tactic. And I am fired up and just don't agree with that sentiment in any way, shape or form. Video, Video, Video is pipeline generating. It is revenue generating. Okay? So something you talked about, we love all other tactics too, right? Yeah, that's why I wrote a blog about video versus video, about video. So one thing that I'm always preaching about is variety, especially when it comes to organic things. You know, if you every single social post you make is video, or every single ad you put out there is video, it's the same thing over and over again. You know, where are you going to hit people? People prefer video. They love video. Maybe they're scrolling, and then it's in a sea of video. So you do a static, you know what I mean? You put, you present the same information in a different way, but repetition is the key, yeah. So, you know, you're giving people variety to hit them, you know, in different different ways. So we're talking about video. We're promoting video at the under. The underlying thing of it, for me, is, is variety, so, but you've got to have video as part of that variety. And so that's why, that's why we've got a blog about video stamps. Oh, I love it. And, you know, you make a great point. There's no one silver bullet, right? We believe in a really pragmatic approach. You know, we talked about, create once, distribute forever. And there's different ways that you can you can do that. Braden, I knew that I was going to come into this episode fired up, but you like, turn those engines on even more. And this has just been an unbelievable 37 minutes thus far, I want to give us both the opportunity for a final takeaway, and so I'm gonna, I'm gonna throw it to you first. This might be something that you end up, you know, cutting out as a snippet for the both of us and using as video promotion for the podcast. So that being said, so. Somebody is hesitant on video, and they want to kind of get your final takeaways on it. Where would you go? What's your final thought? Okay, so I'm going to hit you with an ALEC ask, hot take, I think. And I'm going to say what most people think of as brand videos. Brand video is dead. Brand video, you know, has always been, I think, something everyone thinks about as one big video that's all encompassing, that has all your services, your values. Why? Where you started, like you said, some of the stuff that Not, not, not a lot of people care about anymore, how long you've been doing it, things like that. And it's got your whole it's got the whole sales process, everything you had mentioned to different leads at different times in one long brand video, it's dead. You've got to cut that out into different bite sized pieces and be more strategic about where you place that information. You know, maybe someone early on wants that value. Someone in the next step, wants just services, you know what I mean, versus having it in one brand video that's on the website that never gets updated. People move throughout your website. It's the same with video and the information, the content that's in there. So when, when we're talking about we need a brand video? I'm like, yes, we need a brand strategy. We need a video strategy. Where are we going to put the information? Where are we going to put different types of videos, multiple videos, for likely less cost than you would spend on a full brand video. Oh, I adore that. And you will be able to see that on the SCORR Marketing website if you go check it out and you're listening to this, you go to our services and you're going to have a subject matter expert talking in each of those sections, rather than the all in one. And one of the things that we talk about with the storytelling right now. Radon is you can't do the where everything to everyone all at once, and here's all this information. And it's kind of that approach, right like four to five minutes, and it's got every facility, every historical element, a lot of that's table stakes. And when we talk about the website and the big idea that SCORR creates, we talk about somebody walking by your booth and somebody landing on your website, and you having 13 seconds to basically answer the questions, what do you do? And why should I care? And if we don't take that same approach to video, then why would we take that approach to the website or the trade show booth or the other assets that we're creating? So that is a that's a fantastic takeaway, but I think you got another thought here. So what? Yeah, so you said 13 seconds. Why should I do this? Yeah, that makes me think of that's, that's a problem. That's a problem that video can solve for you. Yeah. So when someone, you're we're trying to promote case studies, you know, we're trying to promote examples of why, you know, someone is good at what they do and why you should buy from them. 13 seconds to promote, to talk about that, the piece of content, that example, gonna boost your your leads, downloads, you know, all the chances of making a sale 13 seconds. Maybe it's a point from the piece of content that's animated that gives you a preview in an interesting visual way. It's all those senses we talked about. Maybe it's a Lo Fi zoom recording of the person who wrote the case study or the article, etc, uh, talking about one point, saying, Here's a point from this for more great points. Download button over here. Yeah, for the rest of it, you know. So it's literally, we're talking 1015, 30 seconds pieces of content, video, you know. And more, more of those, versus one two minute video, yeah, and I've even seen those as, like, four to five minute videos. So I mean, I think you're you're right in line, and I want to take a challenge. When we hang up here, I've got a call, and then after that, I have a little break, and I'm going to record a 32nd video and I'm going to post it to LinkedIn today. So it'll be a week and a half before everybody gets to listen to this, but I'm going to post a 32nd video. Second video that is under 30 seconds, and we'll mention it back in the podcast, vice versa. I'll share that. I will match you on that. Ooh, later today, I will record a less than 32nd video about the video blog that we've referenced. Look at that, and we'll both post them. Yeah. And then when people listen to the episode, they're like, we'll link it. Once the episode's live, we'll come back, we'll link it to these posts, and vice versa, yes. And this is a fun challenge. I might start doing this in all of our podcast channels. Just like we'll just see what people do. This is awesome, as someone who likes to practice what they preach. Let me. Let me make a low five video today, and you know, I'll, it will be recorded today. I may post it tomorrow, because I love it. Well, let's make it happen. You, you had basically two, just fantastic final takeaways. And so my, my final takeaway is gonna be really short, and then we'll, we'll wrap up here. Final takeaway for me is just try some version of it, right, like you can do it at the lowest investment level. You could do it on Zoom first and just post a zoom like you can go really, really low. Fi, on LinkedIn, use your phone at a trade show. Just try something you might not be comfortable with. It right away. I promise you you weren't comfortable doing some of the digital things that we're doing now as common practice, and that's going to happen over time, but you're never going to get there if you don't at least take that first step. So this, you know, this quarter, this trade show, just try some version of video, and if you have questions on it, reach out to Braden on LinkedIn. Reach out to me on LinkedIn, email, and we'll give feedback. We'll hop on a call and talk video through because it's not as complicated as we are making it. Yeah. And real quick, my favorite thing, obviously, I'll nerd out about key frames and, you know, motion blurs and inertia and making things move. But my favorite thing is when someone comes to me and says, I have$100 what can I do here? I have$1,000 what can I do here? Or I have this, this, you know, piece of content that's not performing well, yeah. What can I do here that that I love that so much. Yeah, I love it. I love it. Well, that's a good plug to call SCORR, call Alec, call Braden, and we'll hop on a call and we'll nerd out on all the things. Braden as always, thank you for your role in the podcast, but also thank you today for sharing your insights and expertise. I know this is going to be an extremely valuable episode for those who are listening or watching or consuming this content in some way, shape or form. And if you are consuming this content, we are now well past the 50 episode marker for the SCORR cast, which is just insane. We started this almost a year ago now, had no idea that we were gonna take off with this many episodes, and the summer slate is absolutely fantastic. We've got Heather sagrew, we've got Roger booten, we've got Esther Howard, we've got Elizabeth chave. We have got Tess Dugan. We've got Jonathan wolf like, I mean, there the summer schedule is fantastic, and so you're going to want to stay up to date on the SCORR cast. You can do that by following SCORR marketing. You can follow Braden. You can follow me on LinkedIn. You can consume the content anywhere you get podcast, and make sure that you subscribe. Leave a five star review. That's, you know, really good for us. It lets us know that you're listening. And if you don't leave a five star review, leave a three star review. I can take feedback, I can take criticism. I can't change my voice, but I can, I can handle all of the other pieces of that we want to hear from you on what type of content you're looking for, because at the end of the day. This is really what started us creating the podcast, was being able to have really enlightening, light, enlightening conversations with the leaders in the life sciences. So thank you to anybody who's listening and Braden one more time. Thank you to you for participating today and sharing your wisdom with us. I appreciate it. Thank you. You as always, thank you for tuning in to this episode of the SCORR cast brought to you by SCORR Marketing. We appreciate your time and hope you found this discussion insightful. Don't forget to subscribe and join us for our next episode. Until then, remember, marketing is supposed to be fun.