Resilience | A Journey to Transform Mental Health Support

In this episode of the SCORRCAST, Esther Howard, founder of Bezyl, shares how her personal journey, including escaping a cult inspired her mission to transform mental health support. Bezyl offers a validated toolbox of customizable resources that fill the gap between therapy and unmet needs. We discuss the challenges of building scalable mental health solutions, including the lack of payer models and the need to reduce stigma through education. Esther’s story is a compelling look at the power of peer support and human connection.

Transcript

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Hello everyone, and welcome back to another episode of the SCORR cast. I am so excited for today's episode. I am your host, Alec McChesney, and we have a guest that I am really excited about and a topic that I am really excited about, where we are going to dive into a really important and essential area within not only the life sciences, but just being a human being. In 2025 we're going to talk a little bit about mental health. We're going to talk about how innovation is helping bridge the gap in support from a clinical trial landscape. But we're also going to talk about a really unique, individual and unique company in Esther Howard and bezel and Esther. This is something that I have been really excited about, because you and I first connected maybe two three years ago now, when bezel was kind of getting its its grounding and starting to run. And I mentioned before we we even started recording, that it feels like there's something new happening for for you in the organization on a day to day basis and a week to week basis. And so before I even start running and asking you questions and doing a full introduction. I'd love for you to kind of introduce yourself and introduce the organization for those who are not familiar, because I think everybody should be familiar with the work that you are doing, and by the end of this episode, I hope we have a lot more awareness and recognition of the impact that you guys are creating. Too amazing. Thanks. It's nice to be here and see you again. It has been, you've been part of my journey, actually, from the start. So this is, this is an exciting moment for me as well. Thank you. So yeah, my name is Esther Howard. I'm originally from Canada. I now live in the United States, in Phoenix, Arizona. My background. For the last 20 plus years, I've worked in the clinical research industry, so that's kind of how I know SCORR Marketing is from past relationships, and even before that, I actually worked in in research too. I lived in Beersheba, Israel for a couple years back in the late 90s, and I did research in health economics of developing countries there. Worked for an incredible economist. He was a doctor and professor in Becker and university. And then my career has just sort of taken off from there. And then about five years ago I had the idea for bezel. It came from a very personal story and relationship that I had, and it's funny because I was literally just telling someone two days ago that, or maybe it was even yesterday that had I predicted where bezel would be today five years ago, when I started, there's no way I would have had that that prediction like it's it's an amazing that the core of what we started with five years ago did not change, but the what has evolved significantly, and I'm excited to talk about it. We really have built an incredible platform to help people, help each other, ultimately, and improve their mental health. And that's, that's where we're going. I love it, and I love just the simplification of help people help each other. And, you know, I think that when when I first heard about your organization, and you kind of shared the personal story of it, I remember sitting in this office here in Omaha, like ready to run through a brick wall, because you get to see the impact that can be made, the stories that can be shared and and just the importance, and then, at the same time, kind of the lack of a solution in the marketplace right now for for what you're trying to solve. And I do want to get into that personal story, but at the same time, before we get into some of that background, I would love to talk a little bit about the genesis and just the mission of bezel. And I think, you know, ahead of time, I went through and I was going through your LinkedIn, and you get to see some of the stories on there at the individual level. But I think hearing it directly from you on the on what the mission is and what we're really trying to solve will set the table for the personal story and some of the other impact that's going to be made by the organization. Too. Amazing, yes. So starting with the mission, mission first, right? Yeah, so we're ultimately, there's a massive gap in the world that we are all aware of where we have people that are struggling with their mental health and with their mental wellness, with just everyday day life stressors that are coming at them and making life hard. You. And, and that's not new in the world, but it is unique to this generation and to this era that we are all living in. And, and there's, there's just like this massive gap in the support that people can get to be able to get the help they need to move on and have productive and and thriving lives, and that gap really sits between the need and therapy, which is the standard of care for for mental health. And people generally seek therapy when they're struggling with their mental health. But we don't have enough therapists in the world and and we aren't going to the gap is widening. This is, this is, like the data on this is, is staggering, and it's just just continues to get worse. But buzz bezel was really founded on the mission to be able to help people help each other, so that we can fill that gap. And what that means is that I have needs, and I need to learn how to ask for help and let my friends and family know what those needs are. And then, on the flip side of the coin, my friends and family and the people that love me need to be empowered to help me in in return. Sometimes, you know the you can ask for help from someone, but if they don't really know how to help, it's it's almost kind of like creating this. It's not a tension, but it's a fear, and it's this like unproductive moment in that in that transaction of being able to help each other. So bezels mission is to empower people to help each other so that we can improve the mental health and wellness of the world and fill that gap between the lack of therapy that does exist, which is really helpful, but not there's not enough of it, and and all of the people that that need help. Yeah, I love this so much. And I promised right before we hit record that we had an outline. And there's a chance that I'm going to go away from the outline right out of the gate, and I think I'm going to do it right here. I always joke that as the as the podcast host, I get to ask one bad question each episode. And I think that right out of the gate, I'm going to do this you mentioned, you know, five years ago, if you would have told yourself that this is where bezel is. I mean, just think about the five years that we've had right and and the COVID 19 pandemic, and the back to work, and now, you know whatever is going on in 2025 and very currently, I spent last night and this morning basically glued to a TV or a phone looking at what's happening in Los Angeles and just The impact on the day to day. I mean, how how does, how does what's happening in today's environment spark some of these conversations? Like you said, this isn't a problem that's new, but it's a problem that people are having more and more conversation about the workforce is talking about it more. It feels more relevant that, like every day there's almost a new national or global disaster that we are discussing. And then you could take that at the global level and bring it all the way down at the individual level too. And I love on your website. You know, finding the right help is finally easy as some of that commentary. So I don't even have a good question here. I, you know, I just that that the importance of this work and and the timing of it, how could you, you know, how has, how has the thought process around the organization and the mission evolved because of how chaotic the last five years have been, if that, if that makes sense. Esther at all, yeah, yeah. It makes complete sense. Actually, it's something I ponder every day. Well, it was, it was actually pre COVID That that I launched the idea for this company. I didn't know how to build a company yet, and so I had a lot of learning to do before I could formally launch it. But it was pre COVID that we started and and the reason that we started was because one of my, my really good friends, died of of cancer and and I had been working in oncology for many years, and when she told me her story before she died, and it gave me the idea of her bezel, and I really felt drawn to to launch this, this, this solution for what she had described. It was really to help cancer patients and their families, and then it evolved into first responders, and then it evolved into like as the world went into lockdown and loneliness became an issue. And well, loneliness was always an issue, but loneliness became an issue that we talked about. And mental health issues were always an issue. The things that children suffer from were always an issue, but all of a sudden, COVID was like the moment where the world said, Hey, we've got a problem, and it got amplified in those three. Years, but, but they were always there before. And then you put humans beings into isolation, and it amplified a problem that was already there. And so then all of a sudden, everybody started to talk about it. And then we do have, like, a changing shift in in the political structure. We've got wars happening. We've got a lot of internal in the US. We have a lot of internal antagonism to, you know, like the the polarization between politics, in politics, and so there is, there is this big shift that is happening in the world that has created a lot more anxiety. And I've seen a lot of friendships and families broken up because of it, yeah, just because of differences and beliefs. And that's like, that's really sad to me. But so as as we've gone on this journey with bezel, we've been going along the journey in this very fast paced, changing world around us, with a lot of bad things happening, but, but I like to point out one thing, so I'll tell you something about myself. So I love riding motorcycles, and I like dirt bikes specifically, and I like to go out into the woods and into the mountains and ride. And when I do, I ride, and I look for the path, there's trees and there's rocks, and there's all kinds of things that could could cause me to crash, and there's, you know, come around a corner, and there's something, a whole new set of danger that I have to navigate. And if I look at the danger, and if I look at those trees and those rocks and those roots and the things that are coming at me, they feel like they're coming at me. They're actually staying still. I'm going towards them. I will hit them, and I will crash and I will get hurt. But if I look through them, and I look for the path and I look for what I know is the next step or the next mile, then I'm totally fine, and I get forward. And so when I talk about the landscape of the world today and all of the problems that are happening, the wars and the fighting and the media and the lies that are being it, that are being told to people just to instill fear and ruin their lives. I say to people and to my team and to myself, first and foremost is like, if we focus on those things, that then we're going to crash and we're going to burn and we're not going to get anywhere. So so I like to be aware of everything that's happening around me keenly aware, actually, but, but I don't focus on it, and I focus on the path, and the path is very simple to me. We see a world where people are able to help each other, and we have the tools to be able to do that, and we can help each other. We can help ourselves, and then we can help each other get through whatever it is that's coming at us, because those bad things are always going to be there. They're just going to change. I did not know where you were going when you started talking about the motorcycles and the dirt bike. And, you know, I had to pause afterwards, and I've got to let Braden our video lead, let him know that that's going to have to be a snippet, and we're going to have to pull that one out, because that story, you know, I really like the concept of and even just the the thought process around writing and thinking about the things on the path, but that aren't going to hit you unless you, you know you hit them. And I think you said you want to be keenly aware of the things that are happening in the world, but you're not going to let it drown you, for lack of a better terms, because that's what I know. That's you know when we talk about it, and we've had a couple of different episodes on the SCORR cast that talk about mental health within the clinical research space, and just how it can feel exhausting time and time again. And then you add in, you know, just being a human being in 2025 and you do, you feel like you are drowning from thing after thing after thing, but being able to reposition it and have it be, hey, that's next to the path, but that's not on the path that we're headed, you know, on, I think it's just an incredible an incredible analogy, and it's just such important work that we're talking about here. And I do want to take the segue of the bikes and go a little bit into your personal story. So as I was looking on your website, a big, you know, in almost in bold lettering, screamed out at me that said, personal experiences, including escaping from a cult, is an incredibly you know, and then it kind of went into your background, and I stopped reading, and I just read over and over again, including escaping from a cult, along with the other backgrounds. I'm just curious, you know, share as much as you want to share, share, share. You will. I also know the story with the with basilette, in turn, in terms of how we found the name. Can you just give us a little bit about that, that individual background story, and how that has shaped who you are, and then how that shaped the foundation of bezel, the naming, and really just your dedication to this space as a whole, for sure, I actually really like telling the story, and I'm writing a book about it, because there's so much to impact from it. It's the book, hopefully, well, I don't know how to publish a book very well, so it I'm hoping to have it ready by the end of this year, but, but it may be early next year. In the meantime, the book is called the other side of fear and and it is a is somewhat of a documentary of the story of what I went through, and mostly though, the story of the journey of recovery and then thriving and being a very happy person in life. And that's been a long a lot of, excuse me, a lot of work. So the cult, yeah, so when I was 13 years old, it actually started before that, but 13 is when the events kicked off, where my family became involved in a cult that isolated us from the world completely, and it was very controlling. It was religious motivation to it. And the leader of that cult, he had lots of families come together. And basically he is a very charismatic, very well spoken, educated man and and he believed that he had a direct line to God and his victims really were people that were struggling in life, like my dad and my dad was was struggling as and to be a husband and a father and a man, and like in a person in this world and and he found some type of hope through following the this man that started this cult. So then he brought our entire family into it and and it was not until my late 20s that I escaped so from some very formative adult years where I was in this cult. There was times during those years that we were functioning members of society. So some of us had jobs, and we were like there was a little bit of of contact with the outside world, but, but what people need to understand about cults is that they're very controlling with the brainwashing and the the set of beliefs that they instill in you and the fear that they instill In you to to do what they say. And so it doesn't matter if you have contact with the outside world. In fact, that's like very much moderated. It's you never alone. You're always with someone else. And it's, you know, it's very controlled in of itself. So I was aware of the outside world, but, but I really didn't, you know, I was very isolated for all those years, and it was awful. It was being a young woman growing up and then being oppressed and being taught that women are less than like, not very important, and we were to submit to everything that the man said, and we had to dress a certain way, and right down to the point of like, if I wanted a drink of water, I had to ask for permission to have that drink of water. So so it was very oppressive and and the book on like unpacks a lot of the detail of that. But it was in my 20s and when I had become stronger within myself somehow, and I don't really, can't really explain that very well, but that internal strength that I had developed probably taking the fear over the many years that I was subjected to, and then turning it into strength just within myself. It wasn't from an external influence. There was something within me that had like rebelled and said, I want to live, and I have two choices. One is to kill myself, and the other one is to escape. Those are the only two choices that I saw. So I was too scared to kill myself, fortunately, and and I escaped. And I'll never forget the night that I escaped, because it took me a couple weeks to plan it, and I had to go through like, all of the planning steps, like right down to walking down the stairs and finding the stairs that wouldn't creak when I would step on them, so that nobody would wake up, because I had to do it in the middle of the night, and had to be, like, really, really quiet so and where was I going to go, and who was going to help me? Like, all of that had to be pre planned. So all of those details I arranged. It took a long time. There's a lot of them. So we're. Go through them here. But just like, suffice it to say, the night that I made the like, the move to go, I went numb, completely numb. I had no emotion, I had no fear. I had complete focus on the plan that I had set for myself. And I got out, and I got to where my destination, and I got to the person that was going to help me, and she hid me, and the rest is history. From that point forward, then became a journey of my life that I would have never been able to predict, and the difficulty of it I couldn't have predicted, but I knew that I was ready for it because I didn't want to kill myself. I I am looking forward to this book and and Esther, thank you so much for for sharing that that portion of your story. And I'm really looking forward to I love the other side of fear and and just the concept. And it feels like everything that bezel is today is grounded in in some of those decisions and thought processes from from from that time and as you worked through your other experiences. So you know, you've got the background. And sometimes, you know, we talked a little bit about the oncology work, and you talked about, I mean, it feels like it was all leading up to to this, this moment. And not that I have goosebumps right now, just hearing that story, and now looking at the impact that's being made. The other aspect of of the background that I wanted to talk about is that the horse bezel it, and I think that, you know, just to have a little bit of a different perspective on on the founding of the organization, can you just talk a little bit about that connection and and what led you to bringing that forward, too? Yeah, so bezelet is a little Arabian pony that I trained when I lived in Israel, and she was very scared of everything, and so she was scared of water, she was scared of the twig, she was scared of people. And I developed a very special bond with her. And it was very it was during, like, part of my life where I was, you know, struggling a lot, and I was trying to heal. And I had this relationship with her, and she was my therapist, and I was hers. Like, we really, we bonded so closely that there were times on Saturdays, on Shabbat, the, you know, every everything shuts down in Israel, like, not completely, but like people, it's a family day. It's a really special day. And there were times that I would be there at the farm training her, and people would come and watch me work with her, because she just followed me around like a puppy. I would go and open up her stall door in the morning, and she would follow me around as I took care of the other horses. And then I would take her into the into the corral and work with her there, and she just, like, we just had this beautiful dance of a relationship and and again, I'll never forget, like, there's a lot of moments you just can never forget in your life, and one of them is the day that I took her out into the desert, because Beersheba is in the desert, and rode her bareback and Just took her out there, and she walked over her first puddle. And like, I think I may have created the puddle from the tears of like that moment, she just, you know, she was very, very special to me because of the healing that I got from her, that I was able to impart. And, you know, animals, horses, there's something very special about the bond between a human and an animal, and the therapy, therapeutic bond that happens between them and the energy that happens that can really be healing. And there's a lot of organizations now here in the US that have created horse therapy and dog therapy. And like, we know about these, but like, the science behind them is actually very real. So when I started the company, there was a lot of names that we, we thought of, and I had a small team. I'm like, as we were, like, working through, how do we start this company? What do we call it? We need a name. And then we got to the name. So then I was, like, always thinking about about her and, like, other animals and people in my life and and she's the one that just kept coming up. So I couldn't call the company bezelet, because that's like, first, really hard to spell for, for English speaking, and also hard to pronounce, and then, but bezel was very a nice word. It's a strong word, but B, E, z, E L is too expensive of a.com so the name of the company became B, E, Z, Y, l, and nod to the pony, and nice, simple word that nobody else has. And so it was like, it's really easy when you do type it in the like. Comes right up because there's nothing to compete with it yet. Yeah, it's such an incredible story just from again your past and bringing it forward. You know, SCORR does naming all the time, and it's one of those things where, if you can have a name that is tied into the story of why you exist, and the ethos of the organization, and kind of talking about the brand and all those different pieces, and it's just such a fantastic look back, but also showcasing where the organization is headed and the impact is headed as well. And I think that's where you know, over the next next couple of questions here, kind of want to focus on looking forward and the impact that's being made today and where you see growth tomorrow. So I think we talked about helping people help each other, and finding the right help is finally easy. Can you share some examples we talked about the it started with cancer, then first responders and then loneliness. Can you just share some of the examples of how you are creating that impact, and how individuals or organizations, or, you know, somebody who is going through cancer or is a first responder could can actually utilize what you guys are bringing to the table and some of that impact that's being made. Yeah, definitely love it. So when you Oh, when you unpack the foundation of people helping each other. There's two sides of that coin. One is like me asking for help and also helping myself, and the other is like offering help. But how does that even work? Like it's not just a phone call, right? There's, there's a lot of tools that have to be developed in order to empower people to help each other in our messy lives. So you know, as you go through life and as you navigate life, there's different things that are going to come up, that you're going to that are unexpected and that you have to navigate and and you need tools to be able to learn how to navigate those things. So if you're a new mom, you've got lot of challenges that you wouldn't have been able to expect, but other new moms can help you, help you with that. If you are a veteran, and you come back from deployment and you've got issue, things that you're really working through from that deployment, then other you know, there's, there's peer support that can come from that, but, but also to right now, if you were to without bezel, if you were to go on to online and look for a tool to help you with whatever it is that you're going through, you might go to Google, or you might go to chat GBT or whatever it is, and you can ask, and there's going to be just tons of them. There's 1000s and 1000s. There's 1000s of apps, there's 1000s of tools, there's 1000s of companies like they're popping up all over the world. It really, really, really fast, but there's nowhere to go that says like, these are, these are validated. Here's, you know, some recommendations from a validated process that you know the tools have gone through in order to be able to, you know, to be trusted and to be used. And so because of my clinical research background and having to go through like that process, we developed our own proprietary way of consistently validating tools that we can support along the way. So if people have an idea to help in the mental health world, they don't have to have it fully baked. We can start helping them from the beginning, just like when, when I worked in the clinical research industry, but now for mental health, and then along the way, if they get to the point where they pass all of our validation, and there we will put the, you know, we don't call it a bezel stamp yet, but maybe we should, yeah, yeah. Then, then they will be put into our toolbox, which is really brand new. We only, like, it's taken more than two years to build, but we just this year, launched the actual toolbox. And I think there's only, like, 1212, tools publicly in there right now, but there's a lot coming through and and so as an individual, I can download the bezel app and I can go through that toolbox. And right now, it's very, very small and simple, but it will grow, and we were building that really fast. But where we have the biggest impact is with organizations and communities, underserved communities, to be specific, and because of my first nations roots. So my mom is actually first nations from from Canada, from the Dene nation up in the Northwest Territories, I thought it would be a really good idea to go back to them and go back to some of the nations in Canada and talk to them and see if they want us to help them. So there's First Nations in Canada that we're already helping, and we've deployed the bezel app to them, and we're building these toolboxes of support for them that are very culturally resonant to them, so they get tools that are representative of the demographics that they are not. Hard for me to build, because it's a culture that I know very well, right? And then, and then we also help employers, and it's the same thing. We actually have, like, a really small law office that we support, and they have a very small staff, but it's nice, like we're able to, like, put together something very simple for them and so what happens is, if you're a member of one of these communities or organizations that we help, then you download the app, and then you get an organizational code, and then you get access to the the basically the experience that we've created for you. So it's all validated, it's curated. We have a platform where it all sits on the I'm a data geek. So the whole platform is stratified by by gender and by age, and by ethnicity and by location. And like we were global, we're translated in English and Ukrainian. Now we're having our entire development team comes from Sigma software in a Ukrainian based company. Yeah, so when their war started, we immediately translated into Ukrainian and helped them. And it's like this really interesting way of taking a SAS platform from a technical perspective. It's a very easy, not an easy thing to build, easy thing to deliver, and then be able to curate it for whomever we want to help. Yeah, it's, I keep just thinking, there's, there's no reason that everybody shouldn't be involved in this, right? We talk about the cultural relevance and the underserved communities, but then you talk about at the organizational level, and I love this concept of the toolbox, right? I think you know when, when we've talked about mental health on on the podcast in the past, it's, it's very evident, right? There's not a one size fits all solution, or we would have, we would have solved it. And there are people that are going through one issue, and another person's going through a completely different issue, but everybody's going through something, and so the different tools in the toolbox are, are what's going to make this problem seem more more accessible, in terms of the impact that can be made? And I'm curious, you know, one of the things that I go back to is, I think one of the biggest challenges is just the adoption of Mental Health, and the conversation around mental health, and I think that especially in like the corporate world, and some of the, you know, massive organizations, and then you know, at the individual family level, mental health is still looked at in a lot of different areas as a negative or in a in a negative light, is that what you see as the biggest hurdle, not only just for for for bezel, but similar tools like what you are doing, is the biggest hurdle, in your opinion, the landscape around mental health? Or is there something else you know in terms of technology adoption. What do you look at as as some of those hurdles going forward here? Well, there's, there's a couple of things that are so at first glance, you would think stigma is the biggest hurdle, but, but I would say that that it's not because even where there isn't stigma, there's still friction. So the biggest hurdle to me is the pair solution, like there's there's no payer for mental health right now, everyone thinks of mental health as therapy. Still, like they think that in order to improve your mental health, you need therapy, and therapy, I'm a huge fan of it, although you can't finding good therapy is really hard, yeah, and I don't want anyone to go through what I went through 20 plus years ago when I escaped from that call I could not find good therapy. It was I it was more traumatic for me to go try and find it was, yeah, yeah. So, so therapy is really important, but it is not the solution to the mental health problem. And as a result, then the solutions that do exist and that are coming into this, this new world that we're building with mental health, there's no payer, and so it can't continue to be only rich people get mental health support. Yeah, that does. That's not a scalable model for any good solution. And so that's where Basil is now really focused. Is how do we work with the providers, like, whether it be a behavioral health clinic or a hospital or community or an organization or whatever it is, and creatively find a way that we can provide a good toolbox of support to their community and have it paid for by someone, and that's like almost a whole other podcast that that we could we could talk about because all of the different ways of being able to find you know breakthrough. A payer model is, is really important, and we're very we're systematically documenting each, each like idea that could be possible. And so, so there's the payer, and then the the the other part of the problem is education, so people not understanding what mental health is at in relationship to physical health, or in relationship to relations, relationships or social, you know, and not really understanding mental health, they immediately think it's like depression and anxiety, and, you know, all of these things which are very real and very much part of it, but, but there's so much education that's needed. So we want to break the we want to fix the pair model. Because, you know, we're going to change the world. So we're going to fix the pair model for the world, not just the US. That's what bezel is going to do. But concurrent to that, we're going to bring in education for people to learn. And there are some amazing experts that need their voices amplified to be able to help people learn. There's incredible curriculum that's currently being developed within the APA, within American psychological and association and and there's some really interesting literature that has now been published, that just needs to be shared. And so we've developed, I can't tell you who it is yet, and I can't tell you exactly what, but starting in August, we were launching a new campaign that we were, we've, we've got a really cool partner. She's, she's joining to support this education campaign that we're going to be pushing out into the world? And I think that if we can solve the pair problem, and we can educate people so that they understand how to have you know what to do in time of crisis or when these situations happen in their life, and just a general understanding of, like, where they actually have control, because a lot of people think that what happened to them is actually the problem, when actually it's not, it's what happened to them, but you have control of, like, there's, there's so much to learn. And so we're going to tackle these two things next. And, and then along the way, continue to bring these companies that we've been supporting and building into this toolbox, into this payer model and education model, so that we can grow mental health in a much faster, stronger way in the world. I love it and and, you know, the education model will help solve the stigma as well. And I think it will. You know, what one of the things that I wrote down during that is, you mentioned, you know that the problem with therapy great angle for some people and not for others. And I have, you know, a lot of people in my life who have gone through the process of 789, therapists, and none of them are the right option, and they might just not be people who need therapy. They need some version of support, but therapy is not for them. Whereas I can sit down somewhere and just start rambling and talking, and I process that 1000 times a minute. And so as long as the therapist is there and nice, and, you know, gives me a seed question once every 15 minutes, I can leave that and feel really confident, but somebody else isn't. And so it goes back to that toolbox concept. And I do think it sounds like there's some exciting steps along the way. But I think that that payer model is, is, you know, we talk about it a lot of times within the life sciences in general, is just like, who pays for the innovation, who pays for the change, right? And if that's at the private level, then somebody else is going to come in and poach that idea. And, you know, so where does that process come so I'm it's really exciting that you kind of have those pronged approaches, and then are able to bring those those organizations and early stage partners as part of that process too. Okay, I asked for 45 minutes for an episode. We are right at the 43 minute marker, which is really impressive, because I feel like we could talk for another two hours, and I'm gonna put a pencil in on this new campaign in August, and the payer model that I might be reaching out to for an episode to start 2026 but I want to give you an opportunity, you know, to just kind of summarize, you know, you know, what is the most important message that that you would want people to take away about bezel and about mental health support and the impact that that can be made. Yep, I think I'm going to bring it full circle back to our mission, which is people can help each other and you can help yourself. There's a lot of tools now being put out into the world by incredible innovators coming from all. All the corners of the earth where there is something. And for some people, it's meditation and mindfulness. For some people, it's going for a run in the morning, which is kind of similar. For some people, it's like joint like finding purpose in life and helping another person volunteering. For some people, I had one psychologist tell me that he had and his wife schedule comedy every month they go to a comedy show because laughter is therapy. So it's about finding what works for you and and it doesn't have to be like that for the rest of your life either. So we can bezel is here to help find those ideas for you. And if we don't have it in our public toolbox, please just reach out to us, and we will probably have it coming in, so we'll probably be able to accelerate that solution for you and and guide you in the right way. So as an individual, you can download the bezel app and start to explore what we're now providing. And then as an organization or a community or company, if you want to be able to provide incredible, the best mental health support for your community, because it will reach everyone. Then, then we want to build a toolbox for you. I love it, and I as part of that takeaway, I wrote down, you know, sometimes it's the little things, I think, you know, you mentioned the comedy, you mentioned the walk, the meditation, the mindfulness. It doesn't have to be packing up and moving across the globe. It can. It can be those little things that can make the biggest impact. I think that's the story that you're trying to share. Okay, give us a reminder. So what should we be on the lookout? Where can we find you? So I've got the book coming out that once it does, you know, we'll I'm going to re share this this episode when that happens, we've got a little bit of excitement coming in the fall, where can people find more information about the work that you're doing and you in general. Esther, the best place is LinkedIn. And I'm actually about to start a YouTube channel, because we didn't even talk about the motorcycle ride I'm doing in July, from the Mexico border to the Arctic Ocean that is going to be on a YouTube channel. You're gonna be able to follow the journey as I go through it, to highlight, you know, to raise awareness for women and children who have been victims of sex trafficking and so. So go to LinkedIn. That's probably the best place follow me, connect with me there. Our website is under construction right now, but it is still a really good place to go. B, E, z, y, l.com, I said Z correctly for the Americans, and I still, even after 20 years, struggle with the Z and the Zed and and email me, or most people can reach me very easily, and I'm always available for even, like, a two minute chat, if, if I need to redirect people to others, I can do that. I love it, and I am already filled with regret that we didn't talk more about this ride that you are going on. It's okay. It's gonna be very loud. I am definitely gonna be sharing that and watching and following along. And, you know, this episode will air right around the time when that's beginning, and throughout July. So I'm very excited. I just, you know, just to say out loud, you know, it's one of those things where we've had a couple of conversations in the past, and then two years later, have the same conversation. And again, I'm, I'm I'm ready to run through a brick wall, the the work that you are doing, the the emphasis that you have on it, the the mission. You can feel it come through the the screen. And to me, that's what makes any organization special, but certainly one that is so focused on the core element of what it is to be a human being and what it is to be a part of a community. So thank you so much, just in terms of the work that you're doing and the impact that you have, and then also for taking 45 minutes to an hour out of your day to share the story with the listeners of the SCORR cast. I know anybody that listens to this is going to be really, really feeling the same way, because I know those individuals feel feel exactly like that when they hear when they'll hear this as well. Very good. Yeah. Okay. Esther, well, this is it. This was 45 minutes. Thank you so much to everybody listening. If you want to reach out to Esther, certainly do. So follow along. Find the book when it comes out. Go check out the app, download it. Go to the website. Sounds like there's going to be updates made, and you're going to want to get in at the ground floor here, even a couple of years in, and see the takeoff that's coming. As always, if you're listening to this, you can get, you can you can get in contact with me, and I will get you in contact with Esther. Or you can reach out to her on LinkedIn. If you are listening, please subscribe. Rate review. You might have listened to this one and said this is the best episode we've had yet. Leave it a five star review. You can leave comments on the YouTube page, on the SCORR website, Apple spot. Five wherever you get your podcast, we've got a great list of guests upcoming here over the summer and into the fall. So thank you so much for listening and Esther, thank you so much once again for participating and sharing your story today. Thank you, Alec. You you as always. Thank you for tuning in to this episode of the score cast brought to you by SCORR Marketing. We appreciate your time and hope you found this discussion insightful. Don't forget to subscribe and join us for our next episode. Until then, remember, marketing is supposed to be fun. You you.