
Revenue Roadmap
revenue strategies for family law firms
Learn from the experts behind the growth of sterlinglawyers.com Anthony Karls, President of Rocket Clicks / co-founder of Sterling Lawyers and Tyler Dolph, CEO of Rocket Clicks - www.rocketclicks.com - interviews the experts in all the areas that will drive revenue and increase profits for family law firms
Get technical knowledge and learn from the experience of those who paid the price to learn what it takes to grow from an idea to an exlcusively family law firm with 30+ attorneys.
Revenue Roadmap
Creating Customer Avatars: Keys to Reaching Your Ideal Client
In this episode of Revenue Roadmap, Anthony Karls, President of Rocket Clicks, hosts Lisa Filip to discuss effective content marketing strategies, particularly the development of customer avatars. They delve into the importance of creating detailed profiles of ideal customers by focusing on their goals, values, challenges, demographics, sources of information, and objections. This episode provides valuable insights for tailoring marketing efforts to target audiences more precisely and enhance business growth.
00:00 Introduction to Revenue Roadmap
00:08 Meet Lisa Phillip: Content Marketing Expert
00:31 Unwinding After a Busy Day
02:08 Understanding Customer Avatars
04:27 Defining Goals and Values
07:14 Challenges and Pain Points
10:04 Demographics and Geographics
11:13 Sources and Information
13:24 Addressing Objections
15:10 Final Thoughts on Customer Avatars
Check out our Blog!
https://www.rocketclicks.com/client-education/creating-customer-avatars
#digitalmarketing #advertising #businessgrowth