Revenue Roadmap
Revenue Strategies for Family Law Firms
Learn from the experts behind the growth of sterlinglawyers.com Anthony Karls, President of Rocket Clicks/co-founder of Sterling Lawyers, and Tyler Dolph, CEO of Rocket Clicks, interview the experts in all the areas that will drive revenue and increase profits for family law firms
Get technical knowledge and learn from the experience of those who paid the price to learn what it takes to grow from an idea to an exclusively family law firm with 30+ attorneys.
Episodes
95 episodes
Predictive Index: The Law Firm Hiring Assessment That Changed Everything
Law firm hiring assessment systems filter 50% of bad candidates before you waste interview time. Here's the 33% rule.Assessment tools like Predictive Index Culture Assessment predict behavioral fit so you hire right the first ...
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27:11
6 Components of Law Firm Job Descriptions That Work
Your law firm job descriptions attract everyone and fit no one. Here's the 6-component system that filters before interviews. This legal job description template shows exactly what good looks like.Most law firm job description...
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31:04
The 8-Step Law Firm Hiring Process Overview for Growth
Your law firm hiring process is bleeding money on bad fits. Here's the 8-step system that cuts our turnover.Law firms hire whoever shows up and wonder why turnover kills growth. The constraint isn't finding candidates—it's fil...
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31:05
Broken Law Firm Lead Tracking for Paid Search & Fixing Tips
Law firm lead tracking mistakes waste your paid search budget. Here’s the 3-point CRM system to fix that leak.Most firms can't connect ad spend to signed clients because their tracking system is broken. Capturing all data, eve...
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31:41
What Data Taught Me About Law Firm Budget Allocation
Law firm budget allocation wastes money when you don't prioritize intent. Here's the 5-step system we use at Sterling Lawyers.Poor campaign segmentation drains budget on low-value service lines and research keywords instead of...
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20:27
ChatGPT Atlas: Law Firm AI Search Explained
Law firm AI search changed overnight. ChatGPT Atlas just killed traditional SEO. Here's the framework.Atlas delivers 3-10 results instead of 40. AI ranking factors prioritize specialization over generalist practices and aggreg...
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30:50
Law Firm Keyword Research Mistakes Are Killing Your ROI
Stop wasting money on research keywords. Learn the intent-based system that converts clicks to funded cases using proven conversion data.Family law firms waste budget on research intent when purchasing keywords convert 3X bett...
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26:30
4 Ways to Structure Law Firm PPC Campaigns for Growth
Most firms waste budget on single-channel tactics. This four-campaign structure captures clients at every buying stage—from brand defense to new market entry.You need brand campaign strategy to defend territory at $2-4/click, competitor ...
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18:44
Why Law Firm Paid Search Burns Money Without Results
Law firm paid search structure is the reason your Google Ads burn money. Most firms skip the boring work that actually scales.The problem isn't budget—it's the absence of systematic legal marketing budget allocation across brand, competi...
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32:50
The $50/Click Waste From Missing Negative Keywords
Missing negative keywords creates budget leaks most firms never see. Here’s the theme-based framework that stopped our $50/click waste on competitor names and celebrity searches.Wasted ad spend happens when you lack keyword th...
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21:34
The 5-Segment System That Boosted Our Paid Search Campaigns
Most law firms waste paid search campaigns budget on broken segmentation that kills ROI and drains marketing spend.This systematic approach to keyword segmentation strategy prevents the P-Max trap that bleeds budgets. Cost per lead track...
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24:57
The Power of Prediction: 5 Keys To Law Firm Sales Success
Learn the 5-step system Sterling uses to convert clients predictably. No more guessing, no more lost revenue walking out the door.You know what's wild? Only 4-5% of consultations fund same day, but Sterling converts 25% in 14 days using ...
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17:22
Mastering Attorney Consultation Skills for Family Law
Attorney consultation skills are killing law firms. Here's the truth about why attorneys fail in the consultation room.Family law attorneys think consultation skills are about showing how much they know. Wrong. The #1 issue we've trained...
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29:03
From $0 to $17MM: The Sales Training That Changed Everything
Sales training isn't optional for family law firms—it's the difference between 15% and 30% close rates on cold leads.A lot of attorneys resist sales training because they think it's "dirty." The data shows attorneys sell constantly—to ju...
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26:36
Real Reason Law Firm Staff Retention Fails & How to Fix It
Stop the costly cycle of hiring and retraining. The “grass is greener”' mentality destroys law firms by driving constant turnover and training costs. Most retention problems stem from poor performance management and a lack of system...
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20:56
Why Bad Law Firm Intake Systems Kill Your Growth
Law firm intake systems kill growth when paralegals handle calls while juggling case prep, collections, and trial work.Most law firms fail because they treat intake as an afterthought. At Sterling Lawyers, we learned the hard way that pa...
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21:34
The 5-Step Process to Fix Website Redirect Errors
Website redirect errors are silently killing your family law firm's organic traffic and converting fewer leads into consults.Learn the 5-step systematic process that eliminated redirect chains at Sterling Lawyers, protecting $17MM in org...
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21:09
Google Search Console Secrets to BOOST Law Firm Rankings
Are you pouring money into SEO without knowing what's actually working for your family law firm? Join Tyler Dolph, Anthony Karls, and Nick Perow of Rocket Clicks as they reveal the 5 most powerful ways to use Google Searc...
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24:06
7 Steps to Building a Resilient & Client-Centric Law Firm
Building a law firm that can weather any storm and stay focused on its clients is no small feat. In this episode of the Revenue Roadmap podcast, Gerard Virga of The Virga Law Firm, which has offices across Florida, shares his incredible journey...
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30:17
SBA Loans for Lawyers: Ways to Start a Law Firm Smart & Fast
Tired of waiting for the "perfect moment" to launch your law firm? Helbert Lopez proves that sometimes the best business decisions happen spontaneously—he stumbled upon an empty office space and turned that moment into Florida Law Advisers, a t...
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14:53
Legal Career Transition Tips: Practicing Attorney to Partner
Are you struggling to navigate your legal career from associate to partner while building the autonomy and decision-making power you crave? Join Tyler Dolph of Rocket Clicks and Julie Gerock, partner at Maddox & Gerock, as they reveal the m...
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28:48
5 Ways Internal 404s Kill Your Law Firm SEO & How to Fix It
Are 404 errors secretly sabotaging your family law firm's online visibility and costing you potential clients? Join Tyler Dolph, Anthony Karls, and Nick Perow from Rocket Clicks as they expose the hidden damage internal 404s inflict...
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18:06
Profitable Law Firm Business Plan: Building Strong Culture
Are you struggling to scale your law firm beyond the solo practitioner trap while maintaining profitability and work-life balance?Join Tyler Dolph as he interviews Jason Naimi, founder of Naimi Mullins Law Group, who transformed from a m...
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24:14