Revenue Roadmap
Revenue Strategies for Family Law Firms
Learn from the experts behind the growth of sterlinglawyers.com Anthony Karls, President of Rocket Clicks/co-founder of Sterling Lawyers, and Tyler Dolph, CEO of Rocket Clicks, interview the experts in all the areas that will drive revenue and increase profits for family law firms
Get technical knowledge and learn from the experience of those who paid the price to learn what it takes to grow from an idea to an exclusively family law firm with 30+ attorneys.
Revenue Roadmap
How CREATIVES Drive Innovation for Law Firms
Are you struggling to empower visionaries who see opportunities before everyone else but find it hard to communicate?
Join Anthony Karls and Matt Hacker of Rocket Clicks as they unpack the “Creative Voice” in this Revenue Roadmap episode, explaining why it’s both an unparalleled advantage and a misunderstood challenge.
By the end of this video, you’ll uncover how to foster collaboration that transforms creative individuals into innovation powerhouses—so your attorneys drive growth while your firm thrives.
📲 Subscribe Now: https://www.youtube.com/@rocketclicksdigital
📝Schedule a FREE Family Law Firm Audit: https://rocketclicks.com/schedule-a-family-law-quick-audit/
CHECK OUT THESE RELATED VIDEOS:
Why NURTURERS are the GLUE in Any Law Firm
5 UNIQUE Voices in Your Firm (You’re Not Listening Enough!)
https://youtu.be/Kr5H52Bqii4?feature=shared
The 3 Vision Statements Your Law Firm NEEDS to Have
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📄 CHAPTERS
00:00 - The Visionary Edge: Spot Hidden Opportunities
01:51 - Mastering the 5 Voices for Future Growth
05:06 - Why Creatives Excel at Innovation
09:59 - Overcoming Perfectionism and Miscommunication
14:50 - Balancing Logic and Relationships in Teams
16:36 - Empower Creatives for Lasting Impact
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What if your law firm had a visionary on your team who could spot opportunities and risks before anyone else but struggles to communicate their ideas clearly? This is me. That's the power and challenge of the creative voice. Welcome back to The Revenue Roadmap, the podcast designed to help family law firm owners build the practice of their dreams, continue to grow and learn and work effectively with their teams. Today we are diving into Our Giant Leadership series where we continue our conversation on the five voices. We are joined by Tony Carles, who is the president and co-founder of our law firm, Sterling Lawyers. He also runs our agency, Rocket Clicks. And we have Matt Hawker, who leads our people systems here at the agency. So he runs all of our giant people systems. He works with each individual on our team to help them understand their voice and how they can communicate effectively with our team. You're going to love this episode on the creative Voice, which represents about 10% of people. Creatives are conceptual architects who challenge the status quo and consistently push for improvement. We'll discuss how they can bring innovation and future thinking to your team, and how your leaders can better support them. Despite their perfectionist and sometimes misunderstood nature. I really hope you enjoy it. All right. Welcome. Welcome everybody. It's revenue roadmap where we talk about driving revenue increasing profits in local businesses. I'm Anthony Carlos president of Rocket Plex today Mr. Matt Hawker is with me to talk more concepts. Last time we talked we talked about the nurture. Today we're going to be talking about the creative. So what they look like. Go through some of the a lot of same things we talked about last time we were together. But before we do that we got we got our fun little question. Question of the day. Question of the I don't know episode. Question of the episode. Maybe the first one is why you wearing a Broncos hat? You live in Iowa, but we're not going to ask you that. So, let's see what resource or tool do you wish you had when you first started in your career, and why is it valuable today? That's actually physical work software tool or, concept or whatever that would be for you. It could be your sweet setup. Like, maybe that's what it is. that is that my setup is pretty nice. I'm not going to lie. That's a lot better than what it used to be back in the day, too. This is also going to show off my age. So I don't know if I. Well I really want to really want to answer this question. With I think I would be remiss if I didn't say and this is a very broad and general thing, but the evolution of AI. I think it's not like it didn't exist when I started in the professional in the professional space. And it definitely does now. It's not perfect, but it's it's it's I think it's better than what anybody could have ever dreamed of. Back when I started working initially. If you would have told people back then what AI is capable of doing currently. They probably would have, like, called a mental hospital and said that this person needs to be admitted. Because I don't think anybody, has saw kind of saw all of this coming in at least as far as what it is. So that would be I would consider I consider AI to be a tool. And maybe that's kind of a cheapskate answer, but that's how I'm going to Okay. Nice. Yeah. I think the, like, some of the super fascinating things. Or how fast the video or image quality is getting better. Because you remember, I remember when they first rolled some of that stuff out on discord, and it was, get like nine hands coming up. It was all funny, but now it's it's a lot better. I mean, you still got some issues, but, like, that was last year when you, you know, the nine handed individual or like the weird, weird turn to neck or whatever it was. This is a lot of funky stuff going on, but the speed of improvement is, pretty incredible. That's that's it'll be interesting how these tools will be used to accelerate our society and all of our creative opportunities. And hopefully give us, hopefully give us a lot more freedom. So we the the goal. But you know, this is not an AI conversation. So we're going to be talking about the creative from a leadership perspective. So let's let's step back a touch. And what's remind our audience what we're talking about. So five voices. So who what are the five voices? We talked about the nurture last time. We're talking with the creative this time. So what are the what are the what are the five voices? talked about nurture last time. We're talking about creative today. The other three voices are Guardian. Pioneer and Connector. So those would be. Those are the five voices of giant. At the end of the day, all of us are a combination of all of the voices. We just have natural tendencies that lean towards one of the voices more than the others. And then more, a little bit more for the second voice. And the third voice and then all the way down to the last voice is. We're still part of that, but just not as much as all of the Awesome. All right. So the creative. How do we want to start off with the creative? I'm a creative, so don't offend me. You know, that's what we started with. You just don't put me in a box. Funny. The creative. So, compared to what we talked about last time with the nurture, we're the nurture, I believe is 43% the general population. The creative is much, much smaller. So it's about 9% of the general population has a creative first voice when it comes to thinking about things in a giant perspective. So much, much smaller. They have natural tendencies to be very like outside of the box thinkers. They're like, we like to call them conceptual architects. Like, they're very, very future focused. So they can see one of the reasons why they're so, important and great to have on your team is from a business perspective. Creatives have a natural tendency to see opportunities way before anybody else, but they also have a natural tendency to see dangers within your business. Way before anybody else. I think I think, Jeremy says they're. They're like the canaries in the coal mine. That's like. They're very. They're very much like that. They're they're your they're your little yellow bird saying, hey, we got a problem. You should probably listen to that bird. absolutely. And the cool thing about creatives is, you know, last time we talked about, you know, nurture is being, relationship based and all about people. Creatives can be can be relationship based, but they can also be logic based. And it totally depends on what their second voices. That is one thing that is kind of unique to the creatives is that they're kind of both, depending on how strong their second voices and what their second voice Yeah. So the, the creative guardian and creative pioneer are more logic oriented to future. Future logic. Logic, logic oriented. And then you're creative. Nurtures or creative connectors are much more future relationship oriented. So to to different, to different types there. So it's it's interesting when you look at it from a tendencies perspective. So what what do they sound like? We talked last time. There's a process when we go through this workshop where we color code stuff yellow, green, red shades either direction depending on how much they sound like you. So what are they? What do they sound like? it's really interesting what they sound like, because they can or, Excuse me. Creatives are never satisfied with status quo. So if I were to ask you, Tony, rate this, rate this thing one out of ten, you are in ten being the best it can ever be. You're probably never going to give me a ten, right? Because you have this. You have a mindset and I have a similar mindset. Creative is actually my second voice that nothing is ever perfect. Everything can always be improved. That's a that. When I think that that is me leaning into my creative voice, you naturally sit there all the time. But that's really the way that they think is nothing is ever perfect. Something can always be improved. The word can't. It's like not even part of the vocabulary. I don't even think Tony knows. I don't even know. I don't even think you understand how to say I was just writing a personal brand guideline and write words that you use and right words that we should have used. I was doing this for I. And I wrote all right. Words never to use. Never can't, won't like. Those are funny. Say that like, put those exact things in there. But that's that that's really, like the mindset behind being a creative. They have they do have their struggles, though. And, you know, one of the, one of the things that creatives have what they struggle with is a lot of times people don't ever seem to fully understand what it is that they're what what is the they're saying. Their thought processes. And therefore because of that, people would say, oh, they're they're very quiet. And they're, they're not natural speakers. Well, they actually are like but they just don't do it because people generally don't understand them in the first place or, they, they kind of misconstrue what a, what a, what a creative will say. Like the first thing that comes out of their mouth, they're going to say, oh, that's what they meant. And I was like, no, that's not what they meant. They're just trying to tell you in a different way. So people try to understand what it is that they're saying. So they they struggle sometimes with that communication because they're just misunderstood Yeah, I know, I think JP does is probably one of the best. Best I've experienced. Typically, first voice creative in a first voice Guardian will kind of fight a little bit naturally, because the Guardian will ask a lot of probing questions, like, prove things to be wrong. Creatives. And for that's done in a, in a, antagonistic type way, will more, more likely use the weapon system? JP does a really good job of like just pulling the thread. That's what it's called. Like pull the thread from a creative and you'll likely get out what you're what you're what's actually in them that you didn't understand the first, second or third time that it was said. And it's because of how they're how they're wired and how they think. So it's, it's extraordinary. I can imagine it's extraordinarily frustrating on the other end because it's frustrating on my own trying to get it out sometimes. So, it's interesting that you said. Yeah. And, you know, it's because of that, their their the loudness of their voices is generally pretty low. And it's just because that's not by. It's not like the nurture is low because they want it to be low. Their creatives are low because they just they're always misunderstood. So they don't like to speak up as much. And then kind of a really big thing is they are, like, intrinsically perfectionist about everything. So, if let's say you have a, you have a project and this project is done and, you know, a majority of the, like 90% of your project went absolutely perfect. And then there's 10% that didn't. They're going to focus on the 10% that didn't because they really want it to be 100% perfect. Instead of focusing on the 90% that did go I could yeah, not. Not good. Celebrator would be, Which can be exhausting if you don't. If you're not aware of it. And that person's leading, like, hold them accountable because you you should have the right to pause and enjoy. Enjoy the wins, not just look at the next mountain to climb. Nice. All right, so what are they? Generally the the champion of, you know, we had nurtures. We're generally the champion of relational harmony. Bringing bringing the team together, feeling out, how the team, feels about a particular thing. So they're more culture oriented, like, what are what's what's the creative look like? a creative. They are natural champions of future ideas. Again, they're very futuristic. Very future minded thinkers. They're really, really big on innovation. So, you know, things can the concept of something, these things can always be better. Things can always improve. They're always thinking about ways for different ways to to bring integration or integration innovation into into your team and into your company. And in order to the reason for that is because they really care about organizational integrity. So those are the those are kind of the three buckets of the things that I would say that a, a creative as a champion Less so. What, what do you watch out for? Little. Put them on edge and bring their weapons system out. creatives, they struggle with communicating effectively to people. Because we've, we've we've touched on this, right. Like there they're they're misunderstood more than they are understood. So therefore, because of that, they struggle to communicate with people effectively. And the fact that they do have, like, idealistic, perfectionist tendencies isn't always the best, the best thing. There are times when it is very, very good and very needed. But when we go there and we stay there all the time, it can it can have negative effects Yeah. And then how do you empower Hunting Park? Right. What's it look like? I said this just a little bit ago, but like, one of the best ways that you can, you can empower them is don't judge them on the first thing that they say. They are they're they're not in the moment as much as they are. Thinking about the future and just speaking in the moment. So don't judge them on what they say right away. Help them communicate their ideas by, like you said, pulling on that string. Ask. Ask questions to help them get to what they really mean, or to get to the answer that you know is really there. And it's it's really okay. Tony, I'm. I'm speaking. It's okay that you're wrong sometimes. And every, every, every creative needs to hear that because of their of their perfectionist tendencies Yeah. Being, creative, I'll say, like, the one thing that's interesting that I think is, For me, being able to, like, understand this and, like, manage this has been somewhat of a key to my success. Is when I work, when I feel and experience the world, I understand where we are today. I also can feel and experience the future as if it's happening today. And that's a lot at times and that's not how everyone operates. So like when I come to communicate, communicating from like this, here's where we are today. Here's three visions of the future that I have. I'm experiencing all of the pain and emotion of that might come with those, or joy or celebration, whatever that is. When I have a good idea or excited idea, experiencing all of the wins right now, being able to understand that and pull that thread when that happens, it's super empowering. When it doesn't happen, it's like, what are you what are you worried about? That to me feels like incompetence. And then I get triggered, frustrated because why don't you see what's happening? Okay. We're not going to talk about it. Walk down the path 3 or 4 months and it happens. I told you this was going to happen. You didn't want to listen. This is an experience and a creative will have very often in their life. So, One thing I think about creatives like, you know, think about it. You're going to look at a new house, right? And you, you you go and you look. And this actually happened to my wife and I. The very first house that we ever bought. We went inside, in one of the rooms, there was yellow carpet and blue walls and a pink ceiling. And over the entire house, the entire house was painted with high gloss paint. It's like you turn on a light and it is like heaven's gates are open and up. And the angel chorus is singing. It was so bright in there. My wife was like, we are turning around and we're going. I'm like, that's just all surface level stuff. I'm like, just think we just we get some new paint, we get some new carpet, we get some new fixtures, like this house can be I mean, that's a that's what a creative is really good at is, is taking what's in the current visioning out what it what it can be and what it can become. And helping the other the everybody else on the team realize that, see that, understand that and guiding them down that path. It. Awesome. And I look forward to next conversation. When we will get to dig into the Guardian and learn more. There. Appreciate it. Sir. Thank you so much for tuning in today. We hope you gain insight into the strengths and the challenges of the creative voice, and how nurturing their voice can spark innovation in your firm. If you enjoyed this and you want to continue to hear our giant People series, make sure to check out other episodes. I brought one for you right here.
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