Revenue Roadmap
Revenue Strategies for Family Law Firms
Learn from the experts behind the growth of sterlinglawyers.com Anthony Karls, President of Rocket Clicks/co-founder of Sterling Lawyers, and Tyler Dolph, CEO of Rocket Clicks, interview the experts in all the areas that will drive revenue and increase profits for family law firms
Get technical knowledge and learn from the experience of those who paid the price to learn what it takes to grow from an idea to an exclusively family law firm with 30+ attorneys.
Revenue Roadmap
Stop Winging Final Interviews: Turn Them Into Core Values Interviews
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
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The core values interview is the final filter that separates bucket fillers from bucket dippers. Here's how we run ours.
We send candidates a short video on our mission, vision, and values days before. They present for five minutes on how they align. The ones who wing it? Easy no.
Because bad hires are expensive. This values-based hiring process helps you vet candidates before you commit so you stop making costly mistakes.
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📄 CHAPTERS
0:00 - Core Values Interview: The Final Step in Our 3-Part Hiring System
1:27 - What Values Alignment Actually Looks Like in Practice
4:05 - Where Candidates Succeed and Fail in the Presentation
6:15 - Why the Questions Candidates Ask Reveal Everything
8:04 - The Best Interview Questions We've Ever Been Asked
9:41 - How to Build Your Own Core Values Questions Over Time
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Tell me in the comments if you liked this podcast and w...
I think best part is that we always try and leave time for them to ask questions at the end of us. And to me, that's very telling based on, what questions they ask us. Welcome back to the Sterling Family Law Show. The podcast designed for family attorneys to build the firm of their dreams. I'm your host, Tyler Dolph. I am also the CEO of our hyper focused family law firm only marketing agency called Rocket Clicks that was born out of our very own law firm, Sterling Lawyers, that has grown to over 27 attorneys. Today we continue our hiring series. We are going to lay out the plan for the final interview in our three step interview sequence. This interview is all about do the candidates align with your core values? It gives them an opportunity to present how they feel, as well as an opportunity to ask questions of the leadership team in this final cadence. If you are hiring and growing your firm, hiring is one of the most expensive things that you are going to do. And so getting the right candidate is paramount for your future growth. gentlemen, we are back talking through our three step interview process. We've covered the cultural interview, which is our first interview. The operational interview where you get into the weeds and truly understand. Can the candidate do the job? And today we are going to talk about our final interview, which we call our core values interview. JP, tell us a little bit about what this interview involves. So unlike the operational interview where you kind of get a live fire exercise with no preparation. This one, you do get preparation for, and we tell you right up front what it's going to be, which is we're looking for your alignment with our core values. And so, you know, if you don't have core values, go listen to that episode. But, you know, presumably you've got a set of core values that you've defined is incredibly important for your firm. Now you're looking for how people will align with those core values and improve the overall tenor of your organization as they come in. We've already validated, that they passed the sniff test in the culture interview. We've already validated they're technically competent. So this is the last chance for you to make sure. Is this person going to be, to use to use Tony's terms, a bucket filler or a bucket dipper? When they come into your, your organization. Tony, have you used this at the law firm? Final interview stage. I think for me, the beauty of this interview is the candidate's kind of already been vetted. We know they can do the job. We know they pass kind of the culture interview. This is our opportunity to really do a bit of a gut feel. Yeah. I mean, we don't. It's not any different than we do over here at RC You know what we're looking for is for them to kind of present on what JP just talked about. we're looking at their ability to kind of present and sell themselves. Align that with our mission vision values. And then, be prepared to kind of go on a morass of random questions and be able to think on their feet. Because the the follow up questions are can be technical. They can be, personality driven. They can be, situational. They're kind of all over the place. So there's not really a good way to, really, we just want to see how you how you think on your feet. And then we want to see, like, what kind of questions you bring, bring to us in terms of, in terms of the role and, you know, can you extract value from the leadership team that will kind of give you more vision and purpose? Because it's pretty rare, even for an internal person to kind of get the audience that they get in the final interview. Yep I agree. Having the opportunity to watch how they prepare and present is great because you get to see a more polished version or take of, you know, what they're telling you. But then you also have the Q&A, which is way more sporadic, and they have to think on their feet. Let's go back to the presentation. JP, where do candidates, succeed and fail in this part of the interview? Yeah. So we send, a recording actually, prior to the, the interview a couple of days in advance. It's about 2.5 minutes. It's not super long, but we literally walked into our mission, vision and values so that they have a full context of what we're trying. We don't just send them a document with no context. We want to give them all the tools to be prepared and what we're asking to do is say, what about this tells you this is the right organization for you. So tell us basically how you align with what we're presenting. And you know, vice versa. Like what what makes this a good two way fit? So it's like, how does how is, you know, how is our firm going to be good for you? And how are you going to be good for our firm? And that's the context of the prop. It's pretty open ended. We give them the opportunity to apply it, however they want. And so the, the candidates who, kind of show up and just wing it, it is a pretty easy no for us. You didn't put any preparation time into it. You put in put a deck together. You didn't put any slides together. You didn't really seem to have given this much thought. You haven't practiced, so you kind of wander all over the place. There is a time constraint. We do ask them to stay within five minutes, and you can tell the ones who practice because they're usually right around five, maybe, you know, 15 seconds over versus you got to cut them off at like six minutes. And you could tell that they still had 20% more that they were going to go through. So basically it's like, did they read the instructions? Did they listen to the video? Did they do some preparation coming in? And did they actually provide critical thought, or is it all just like, you know, hey, I ran this through ChatGPT and here's some fluff that I hope will make you happy. And again, it's it's pretty obvious to see through that when you get into the actual conversation. Can you confidently answer this question in three seconds? Do you know if your firm is winning or losing? If you can't, that's something we need to fix urgently. We are hosting a free webinar that shows you the eight numbers that answer that question. You'll learn where you're leaking revenue, what to do to fix it, and how to embed this into your daily operations. It's called how to Moneyball your law Firm. Get bonus templates, checklists, and worksheets. If you show up live, link in the show notes to register. It's really their opportunity to sell us on themselves it's like a it's a really easy interview because like, they can they take it seriously. They can get get the team all excited about working with them because like it's it's they're caught for the first, first five minutes. And that's really going to set the tone for how we evaluate the interview overall. I agree, it's definitely my favorite interview. Because it feels more real. It's an opportunity to ask the real questions or things that didn't get found out during the other, you know, interviews. And I think the best part is that we always try and leave time for them to ask questions at the end of us. And to me, that's very telling based on, what questions they ask us. JP, can you talk a little bit more about that? Yeah. Again not dissimilar from the operational interview. You're evaluating how well they've thought about their questions. Tony mentioned something I want to blitz past that, which is the group that's on the call, which is they're going to get direct access to members of our leadership team in this call, regardless of the role. Like even, you know, entry level roles. We're still bringing in like a VP of people operations to talk to them. And so like this is a unique opportunity for an access standpoint. Do they think about what questions I want to ask this group that I'll be having access to? Do they ask about vision? Do they ask about how we defined our values? Do we ask about, what success looks like for the firm over the next five years, how they see this role contributing significantly to accomplishing, these different parts like these are, these are good, deep questions that show that they've considered who they're talking to and tailor their question appropriately, which, depending on what role they're applying for in your firm, could be could be incredibly impactful because it could be something they're literally going to use day in and day out. But can they tailor the message to the audience? And then there's the you know, I literally just googled what, or five good interview questions I should ask. And you can tell they're just like, tell me about what success looks like. And, you know, okay, like, you didn't really, you know, really think about this very much. Yeah I agree. What are some of the best questions we've been asked? I like when the questions have some detail to them. So somebody comes in and says, hey, map out for me what's success in 30, 60 and 90 days? Looks like for this role. We got a good one recently, which was, hey, what what can I do in my first 90 days, which will exceed your expectations? That's a great question, because you didn't just ask for where the expectations are to meet them. You ask like, what does above and beyond look like? So I like that because it's a lot. Again, we're talking about alignment. Like we're getting clear on, you know, to Tony's point, we're selling we're setting the the benchmarks here for what this engagement is going to look like. So I love questions like that. I'd love, candidates who do their homework. We recently had a candidate was like, oh, I've listened to your most recent podcasts, and I did this. You know, I found this thing on your website, and you want me to take this personality test. And I was doing some research on it. And, you know, the fact that they took it serious and they were investing in the process, goes a long way for me. And a great, I like when they talk, when they do that research and they kind of ask about more vision oriented questions. you're only going to get answers if you're asking the question of that audience. So of like the audience of several members of the leadership team. Anything else we forgot, as we, think about the process for this interview, that we'd want our listeners to know. The questions that we asked with the first final interviews we did don't look anything like the questions we asked today. we've tried a bunch of questions, and, and like, oh, I like this one. And we tend to repeat that one or, you know, we tried some that we were like, oh, that was terrible. That asking that again. That was really confusing. So, you know, it's a live feedback loop. So like, try out some questions but don't think you're going to nail it. The first time. The cool thing is you're not locked into asking the same question. So like figure out what tells you things about the candidate. I like open ended questions that don't have an obvious right answer. So questions about like, you know, tell me about your ideal future. There's no way to really, like, get that wrong. But it tells me what drives you and what motivates you. You know, how do you measure success in your life? Again, there's no right answer. But like, I'm going to get a sense of your value system in these things. So open ended questions is the right answer. But then just play with ones that feel really authentic and natural for you. I've listened to a bunch of other great interviewers and I've stolen a bunch of their questions, so I've shamelessly taken a couple of assignments. You know, I grabbed one from Chris Voss, like, I, I picked a bunch all over the place, and, like, I try them out and see if they work for me, and I tweak them until they do. So the cool thing is, you can you can make it fit you, and your personality. Yeah. I think, the reason why we do this as a reminder is that making the bad hire is so, so expensive. And so if you can go back and take your time and create a process for your firm that allows you to better vet the candidates that are coming in, you're going to improve retention. You're going to improve your margins because people are everything. And both the law firm and and the agency that we run. Really appreciate the insights today, guys. Looking forward to, to the next one.
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