Getting to the Bottom Line: Helping business owners maximize revenue, profit, and cash flow
Getting to the Bottom Line is the podcast for business owners who are done guessing at their numbers. Each episode covers the topics that actually move the needle: cash flow, bookkeeping, revenue, profit margins, budgeting, financial clarity, and making smarter decisions with the money your business generates. Whether you use QuickBooks Online or Zoho Books, whether you do your own bookkeeping or work with a team, this podcast meets you where you are.
Stephanie Smith and her husband, Kris, are bookkeepers and outsourced CFOs running New Light Financial Solutions together as a team. Together, they help small business owners get their books in order, understand what their numbers are telling them, and build a path toward the goals that actually matter. Stephanie & Kris are QuickBooks Online ProAdvisors and Zoho Finance Partners. They work with business owners across the country on everything from DIY bookkeeping support to done-for-you monthly bookkeeping and full CFO advisory services.
If you're a business owner who's tired of feeling behind on your finances, not sure if your business is actually profitable, or just looking for someone who can explain this stuff in plain English, this is your podcast. Subscribe so you never miss an episode, and join the Financial Navigator newsletter at newlightfs.com/newsletter for monthly insights delivered straight to your inbox.
Q: How do I understand my business cash flow?
A: Getting to the Bottom Line covers cash flow basics, common mistakes, and practical strategies for keeping more money in your business.
Q: What is the difference between bookkeeping and CFO services?
A: Bookkeeping keeps your records accurate. CFO advisory helps you use those records to make better decisions and grow. Stephanie explains both in plain English on the show.
Q: What's the difference between revenue and profit?
A: Revenue is what comes in. Profit is what's left after expenses. Getting to the Bottom Line breaks down concepts like this in every episode so they actually make sense.
Q: How do I use Zoho Books for my small business?
A: Stephanie is a Zoho Finance Partner and covers Zoho Books tutorials, tips, and walkthroughs across her YouTube channel.
Getting to the Bottom Line: Helping business owners maximize revenue, profit, and cash flow
Cash Flow Confessions: "Our Biggest Client Went Bankrupt" with Rachel Minion
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What happens when your biggest clients stop paying you... and then go out of business altogether?
In this episode of Cash Flow Confessions, Stephanie talks with Rachel Minion, founder of Rockstar and Moon, about the financial collapse that closed her family's printing business after 20 years, and the small side hustle that eventually became her real career.
Rachel's family ran a printing company in Maryland through the 2010 recession. When the government shut down printing contracts across the board, her clients went from paying in 30 days, to 60, to 90... to not paying at all. One of their biggest clients, Ritz Camera, went bankrupt. With revenue gone and no way to keep the business running, Rachel and her family had to close a company they'd built for two decades.
What came next is the part most people don't talk about. Rachel lost her home, got turned down for job after job, and started a small marketing agency just to make ends meet. That side hustle, Rockstar and Moon, kept growing quietly in the background, even after Rachel landed what looked like her dream job running marketing for a division of Ticketmaster.
Then the pandemic hit. Another round of layoffs followed. And that's when Rachel finally had the push she needed to go all in on the business she'd been building on the side for years.
If you've ever felt like your revenue depends on just a few clients, or you're sitting on a side hustle wondering if it's worth your time, this episode is for you. Rachel's story is a real look at how a cash flow crisis can force the hardest decisions, and how the business you build out of survival can turn into the business of your dreams.
We want to hear from you! Send us a message.
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My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/
Sign up for our newsletter for more great tips on how to keep the cash flowing in your business: https://newlightfs.com/newsletter/
Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit
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Want to be a guest on Getting to the Bottom Line: Conversations to help business owners maximize revenue, profit, and cash flow? Send Stephanie Smith a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/newlightfs
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