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Getting to the Bottom Line: Helping business owners maximize revenue, profit, and cash flow
Getting to the Bottom Line is the podcast for business owners who are done guessing at their numbers. Each episode covers the topics that actually move the needle: cash flow, bookkeeping, revenue, profit margins, budgeting, financial clarity, and making smarter decisions with the money your business generates. Whether you use QuickBooks Online or Zoho Books, whether you do your own bookkeeping or work with a team, this podcast meets you where you are.
Stephanie Smith and her husband, Kris, are bookkeepers and outsourced CFOs running New Light Financial Solutions together as a team. Together, they help small business owners get their books in order, understand what their numbers are telling them, and build a path toward the goals that actually matter. Stephanie & Kris are QuickBooks Online ProAdvisors and Zoho Finance Partners. They work with business owners across the country on everything from DIY bookkeeping support to done-for-you monthly bookkeeping and full CFO advisory services.
If you're a business owner who's tired of feeling behind on your finances, not sure if your business is actually profitable, or just looking for someone who can explain this stuff in plain English, this is your podcast. Subscribe so you never miss an episode, and join the Financial Navigator newsletter at newlightfs.com/newsletter for monthly insights delivered straight to your inbox.
Q: How do I understand my business cash flow?
A: Getting to the Bottom Line covers cash flow basics, common mistakes, and practical strategies for keeping more money in your business.
Q: What is the difference between bookkeeping and CFO services?
A: Bookkeeping keeps your records accurate. CFO advisory helps you use those records to make better decisions and grow. Stephanie explains both in plain English on the show.
Q: What's the difference between revenue and profit?
A: Revenue is what comes in. Profit is what's left after expenses. Getting to the Bottom Line breaks down concepts like this in every episode so they actually make sense.
Q: How do I use Zoho Books for my small business?
A: Stephanie is a Zoho Finance Partner and covers Zoho Books tutorials, tips, and walkthroughs across her YouTube channel.
Episodes
68 episodes
What's Driving Your Profit... and What's Draining It? with Stephanie Smith
When you want more profit in your business, what's the first thing you think of? For most business owners, it's "I need to sell more."Selling more can help. But it's one lever out of many.In this solo episode of Getting to the Bot...
Cash Flow Confessions: “I Had 60 Days to Raise Over $300k” with Jullion Cooper
Here's the thing about real estate investing: most people imagine you save up, buy local, and watch the property yourself.Jullion Cooper did none of that. He built a six-property portfolio from overseas. He's only seen one of them in per...
Before You Spend a Dollar on Ads, Run the Numbers with Jeremy Yang
Ever handed money to someone to run ads for your business and had nothing to show for it?You're in good company. A lot of small business owners spend five or ten thousand dollars on paid ads, watch it disappear, and walk away wondering w...
Cash Flow Confessions: "My Biggest Revenue Line Wasn't My Most Profitable" with Derek Fredrickson
What if the biggest part of your business... the one bringing in the most revenue... turns out to be one of the least profitable?That's the money moment Derek Fredrickson, founder and CEO of The COO Solution, is working through right no...
Before You Hire, Buy, or Spend... Ask This First with Stephanie Smith
You're staring at a decision. Hire another person. Buy the truck. Pour more money into ads. And two questions start circling in your head... "Can I afford this?" and "Is now the right time?"Those are good questions. But most business own...
Cash Flow Confessions: "I Got Laid Off and Had to Make the Business Work" with Stephanie Smith
One month you have a steady paycheck coming in. The next, it's gone... and the small business you've been building on the side suddenly has to carry everything.In this solo episode of Cash Flow Confessions, Stephanie Smith, owner of New ...
Why Your AI Isn't Saving You Time (And How to Fix It) with Jason Van Orden
Have you tried using AI in your business, but it's felt like more effort than payoff?You're not alone. A lot of business owners jump in, sign their team up for a tool, and then wonder why they're not seeing the traction they hoped for. I...
Cash Flow Confessions: "I Was Stuck on the Sell, Service, Sell Roller Coaster" with Trevor Stevenson
You land the work. You put your head down and deliver it. And a few months later you look at the bank balance and think... where did all the money go?In this episode of Cash Flow Confessions, Stephanie sits down with Trevor Stevenson, a...
Cash Flow Confessions: "I Was Making All This Money... But Keeping None of It" With Tom Malesic
You made the Inc. 5000. You grew 40% in a year. On paper, business looks great. So why does it feel like there's no money left at the end of the month?In this episode of Cash Flow Confessions, Stephanie sits down with Tom Malesic, found...
How Strategic Outsourcing Boosts Profit and Buys Back Your Time with Kirsten Graham
What if the thing keeping your profit stuck isn't your pricing or your marketing, but the fact that you're still doing everything yourself?In this episode of Getting to the Bottom Line, Stephanie sits down with Kirsten Graham, who helps ...
Cash Flow Confessions: "I Was Running My Business on Personal Credit Cards" with Antwon Person
Most new business owners start the same way: funding the business out of their own pocket, putting expenses on personal credit cards, and figuring out the rest as they go. What they don't realize is that every dollar spent on a personal card is...
We Meet You Where You Are: The Story Behind New Light Financial Solutions
Running a business is hard. Understanding your finances on top of that? That's where a lot of business owners hit a wall.In this episode of Getting to the Bottom Line, Stephanie sits down with her husband and business partner Kris to ta...
Cash Flow Confessions: "Our Biggest Client Went Bankrupt" with Rachel Minion
What happens when your biggest clients stop paying you... and then go out of business altogether?In this episode of Cash Flow Confessions, Stephanie talks with Rachel Minion, founder of Rockstar and Moon, about the financial collapse tha...
Can AI Double Your Revenue? One Business Did It. with Hunter Jensen
What would it mean for your business if you could double your output without hiring a single new person?In this episode of Getting to the Bottom Line, Stephanie sits down with Hunter Jensen, founder and CEO of Barefoot Solutions and Bare...
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Cash Flow Confessions: "We Got Cocky and Almost Lost Everything" with Alan Lazaros
What happens when four years of incredible growth convinces you that nothing can touch you?In this episode of Cash Flow Confessions, Stephanie talks with Alan Lazaros, CEO and founder of Next Level University, about the financial scare t...
Your Numbers Are Talking... Are You Listening? with New Light Financial Solutions
Most business owners only look at their numbers once a year. Usually at tax time. They hand everything over to their CPA, find out if they owe money or they're getting a refund, and then tuck it all away until the next year.But your fin...
Cash Flow Confessions: "I Had Great Retention But an Empty Pipeline" with Scott Maderer
What happens when your clients love you, your retention is solid, and your close rate is strong... but there just aren't enough people in the pipeline?In this episode of Cash Flow Confessions, Stephanie sits down with Scott Maderer, stew...
The Expenses You're Overpaying (And How to Fix Them) with Kathryn Rowell
What if you could save thousands every year just by renegotiating the contracts you already have?In this episode of Getting to the Bottom Line, Stephanie sits down with Kathryn Rowell, a cost optimization consultant with over 36 years o...
Cash Flow Confessions: "I Couldn't Make Payroll" with Dennis Meador
What do you do when it's Thursday night, payroll hits Friday morning, and the money just isn't there?In this episode of Cash Flow Confessions, Stephanie sits down with Dennis "DM" Meador, founder of the Legal Podcast Network, who shares...
Why Your Customers Aren't Buying (And What to Do About It) with Kristin Zhivago
You might be spending thousands on marketing and still leaving money on the table, not because your product isn't good, but because you're talking to people you don't really know.In this episode, Stephanie sits down with Kristin Zhivago...
Cash Flow Confessions: "I Was Afraid to Make Money" with Renee Hastings
What if the biggest thing holding your business back… is your relationship with money?In this powerful Cash Flow Confession, Renee Hastings shares a deeply personal journey of confronting a hidden poverty mindset that was limiting her ab...
How Executive Dysfunction Is Quietly Costing You Revenue with Avy Schondorf
What if the biggest thing holding your business back… isn’t your strategy, but your assumptions?In this episode of Getting to the Bottom Line, Stephanie Smith sits down with entrepreneur and neurodivergent business advocate Avy ...
Cash Flow Confessions: "I Wasted Thousands on Leads" with Billy Sammons
Many entrepreneurs believe the only way to grow their business is by purchasing expensive leads. But what if the real growth strategy was already sitting in your own community?In this episode of Cash Flow Confessions on Getting to the B...
Hidden Bookkeeping Mistakes Costing You Profit with New Light Financial Solutions
Are your financial reports giving you the full picture, or hiding costly mistakes?In this episode of Getting to the Bottom Line, host Stephanie Smith of New Light Financial Solutions is joined by her husband and business partner, ...
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Cash Flow Confessions: "I Made $1M in Revenue and Still Couldn’t Pay My Mortgage" with Leanne Ozaine
What happens when your business crosses $1 million in revenue… but you can’t afford your mortgage?In this powerful Cash Flow Confessions episode of Getting to the Bottom Line, host Stephanie Smith sits down with profitability expert Lea...
