AMS Illuminations
AMS Illuminations brings together fellows from the Academy of Marketing Science (AMS) for deep dives into the ever-changing world of marketing. Tune in to each episode for insider career tips, strategies for forging successful research partnerships, explorations of groundbreaking marketing studies, and discussions on the game-changing impact of new technologies.
Episodes
6 episodes
The Future is Collaboration: Dana Harrison on Evolving Academia-Industry Partnerships, Part 2
In this episode of AMS Illuminations, Brad Carlson, Immediate Past President of AMS, continues his conversation with Dana E. Harrison, Associate Professor of Marketing, Chair of Management, Marketing and Supply Chain, and Director of MBA Progra...
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Season 1
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Episode 5
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17:03
The Future is Collaboration: Dana Harrison on Evolving Academia-Industry Partnerships, Part 1
In this episode of AMS Illuminations, Brad Carlson, President of AMS, speaks with Dana E. Harrison, Associate Professor of Marketing, Chair of Management, Marketing and Supply Chain, and Director of MBA Programs at East Tennessee State Universi...
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Season 1
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Episode 5
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20:20
Between Two Worlds: Adilson Borges on Integrating Academia and Industry, Part 2
In this episode of AMS Illuminations, Adilson Borges, PhD, who was recently appointed Dean of Rennes School of Business, discusses his transition from industry to academia and the vital importance of merging these worlds. Borges highlights the ...
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Season 1
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Episode 4
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20:49
Between Two Worlds: Adilson Borges on Integrating Academia and Industry, Part 1
In this episode of AMS Illuminations, Adilson Borges, PhD, who was recently appointed Dean of Rennes School of Business, discusses his transition from industry to academia and the vital importance of merging these worlds. Borges highlights the ...
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Season 1
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Episode 3
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24:39
Bridging the Gap: Academia to Industry, Part 2
Welcome to Part 2 of the debut episode of AMS Illuminations, brought to you by the Academy of Marketing Science. In this episode, guests Obinna Obilo, Ph.D., Senior Strategist, Innovation & Strategy, Nestle, and Brad D. Carlson, Ph.D., Pres...
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Season 1
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Episode 2
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21:10