Inside Automotive with Jim Fitzpatrick, powered by CBT News
Inside Automotive is a groundbreaking show that offers a captivating blend of dealership news, automotive retailing best practices, and cutting-edge industry insights from top executives and analysts. Featuring trailblazing industry insiders, this show offers a comprehensive look into the latest happenings within dealerships, highlighting key trends and developments. Through interviews with successful dealers, expert analysis, and practical advice, viewers gain valuable knowledge on implementing effective strategies, improving operations, and navigating the ever-changing automotive landscape. For more like this visit us at CBTNews.com.
Inside Automotive with Jim Fitzpatrick, powered by CBT News
Can Stellantis Turn It Around? One Dealer Thinks So
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
As affordability pressures continue to weigh on the automotive market, Stellantis dealers are navigating tighter margins, limited inventory, and shifting product strategies. In this episode, Dave Kelleher, President of David Auto Group, shares his perspective on Stellantis' recent challenges, why he believes the automaker lost its way under former CEO Carlos Tavares, and why he's optimistic about the company's future under Antonio Filosa.
Kelleher discusses the impact of rising vehicle prices and interest rates on consumer demand, the importance of restoring dealer profitability, and why affordable new models will be critical to the brand's turnaround. He also weighs in on FTC pricing compliance, Carvana's expansion into franchised retail, and the role marketing plays in rebuilding customer demand.
Key discussion points:
- Why inventory shortages—not customer demand—have hurt Stellantis dealers
- How affordability and rising interest rates are changing consumer buying behavior
- Why Kelleher believes Antonio Filosa can lead a successful Stellantis turnaround
- The importance of restoring dealer incentives and profitability
- Kelleher's concerns about Carvana's growing role in franchise retail
- How dealers are approaching FTC pricing compliance and transparency
Kelleher offers an inside look at the challenges facing Stellantis retailers and what he believes must happen for the brand to regain momentum.
Inside Automotive with Jim Fitzpatrick is powered by CBT News, your go-to source for the latest news, trends, and insights in retail automotive. Subscribe for more interviews with top industry leaders, dealership innovators, and experts shaping the future of automotive.
For more content, visit CBTNews.com and follow us on your favorite podcast platform.
Welcome And Guest Intro
Jim FitzpatrickThey're just showing the opener of the show right now. Thanks for watching Inside Automotive with Jim Fitzpatrick. Joining us now is Dave Kelleher. You've seen him here before on CBT News. He's the president of David Auto Group and a longtime Stellanus dealer to discuss business today, the opportunities and challenges, and what he'd like to see next from the automaker. So Dave, thanks so much for joining us once again on the show.
Dave KelleherJimmy, it's great to be on uh uh on your show once again. And uh you're you're you're a great interviewer, you're a great friend. Well, thank you so much.
Jim FitzpatrickLikewise, I feel the same let's go on. First
Inventory Shortage Hits Volume
Jim Fitzpatrickand foremost, how are things looking today at David Auto Group?
Dave KelleherWell, right now it's it's not great. And I I I I ass I assume that it's not great for a lot of uh dealers in the country and and certainly Stellantis dealers, uh, because you know, right now we have lack of product. Yeah. Um it's not the volume of product, it's just the volume lines of product. You know, we no longer have the renegade, we no longer have the 300. Uh the charger has just now come back with a retrofit to gas. Right. Um, you know, there was a lot of things that were taken out of our lineup that that was, you know, volume.
Jim FitzpatrickYeah.
Dave KelleherYou know, uh, you know, I used to sell 185 new cars a month, and now I'm clocking 8590.
Jim FitzpatrickOh.
Dave KelleherAnd most of that is because uh we just don't have as many cars to sell.
Jim FitzpatrickRight, right. How long do you think it'll be before you do have the right mix and the right cars to sell?
Dave KelleherWell,
New Leadership And Product Reset
Dave Kelleheryou can see, you know, first of all, Carlos Tavares was a flawed individual and he had a flawed idea about this company. Sure. Um, he cut corners at every line. Right. Um, you know, again, you you're talking about marketing, uh using cheaper vendors um to grow margin. Um he he mispriced, he he overpriced things in a large part. And now we have um, and and Carlos Tavares is in our rearview mirror.
Jim FitzpatrickYeah.
Dave KelleherUm, but now we have Antonio Felosa. And Antonio and I have known each other for quite some time, well before he took over the CEO role. And uh and I I I would count him as a friend, and he's got the right idea. He understands it. We've we've had philosophical discussions about this, about the car business, and he gets who we are and what we need to do. Right. And and um he's got a plan that by 28 we have a really revised line, and by 30, it's kick ass. I mean, we we have some really, really strong stuff coming, you know, and and you know, just take a look at what they did in a short term with the Grand Wagoneir. Yeah, you know, they they they got rid of the Wagoneer, they called it a now it's not a Grand Wagoneer. They brought back the monocarb cheap because you know, everybody thought it was a cheap Grand Wagone, but they didn't want to put the badge on it. Carlos didn't want to put cheap, they price they way overpriced the car uh to market, and so they did a quick revision of the look of it. It's beautiful, and then they looked at the price. So uh, you know, uh uh a smoked-out vehicle that was 117 is now 99. Wow, that makes sense. Yeah, people will buy that car for $99,000. Sure. You know, and and we're selling a bunch of them. That's great. You know, in fact, I I just uh my last ordering cycle, I just ordered 15, 15 more because uh we're we're selling so many of them.
Jim FitzpatrickThat's fantastic.
Dave KelleherAnd that's what it takes.
Affordability Payments And Leasing Reality
Dave KelleherThat's what it takes to run this car company. You know, and uh they just announced that there's gonna be nine cars under $40,000. That's what we need. You know, that's that's in the because everybody's concerned about payment. You know, I had a customer come in today, yeah, and she and she's she's in a grand uh grand Cherokee, uh, and she's coming off a lease and her payment was $485, yeah. And she said, Do you think you could keep me any clo uh anywhere close?
Jim FitzpatrickYeah.
Dave KelleherWell, I, you know, uh we we did the math and uh her payment was six fifty. Um and uh we figured a way to to make it happen, but uh that's a very difficult proposition.
Jim FitzpatrickYeah, no question.
Dave KelleherI mean, people are concerned, especially in these times with their budgets.
Jim FitzpatrickYeah. I think the average payment today is just around 800 bucks a copy, with almost uh 20 percent or over 20 percent of the payments exceeding a thousand dollars a month. And that's with extended terms that we see out there.
Dave KelleherYeah, it's $783 is the exact number. Okay, yeah, $783 is the exact number. Um uh, but that's eight hundred dollars. And uh and yeah, yeah, we're we're doing thousand dollar payments all the time.
Jim FitzpatrickYou know, and and you add gas to that, you add insurance to that and maintenance, and man, you got fifteen hundred bucks a month flying out just for your car.
Dave KelleherYeah, yeah, and and people they're not familiar with that.
Jim FitzpatrickYeah, yeah, it's crazy. Absolutely crazy.
Dave KelleherSo I mean, I used to have people coming in and saying, Can you get me under $300?
Jim FitzpatrickYeah. Do you walk them over to the used car line and say, I'm not even so sure I could do it on the used car lot, right?
Dave KelleherNo, well, again, you know, we've got an interest rate issue.
Jim FitzpatrickYeah, for sure.
Dave KelleherUm, you know, uh, you know, three years ago we were dealing with uh 2.5 to 3.5 on a great customer.
Jim FitzpatrickYeah.
Dave KelleherAnd uh and now we're dealing with uh uh a great rate is six percent, you know, and and that's a difficult proposition. That moves the payment a great deal.
Jim FitzpatrickIt does. There's there's no question about it. So you're feeling good about Stillanis as it sits today. Um, obviously you'd like to see, I mean, your business sounds like it's cut in half in terms of uh performance on the new car side, but you're feeling good about where the company is headed, especially with all of those uh cars coming out that are under 40 grand.
Dave KelleherYeah, I mean you know, Antonio's a very special guy and and he gets it in a a lot of different ways. Yeah. And he's making changes. Uh I you know, I've seen some personnel changes that make a great deal of sense. And um, you know, he he's made some changes uh inside the house, and he's made changes obviously to the product lineup.
Jim FitzpatrickRight.
Dave KelleherUh that that that he is overseeing. And uh there's change, you know, there's a lot of inherent changes marketing, for example. You know, I I again you know, we were on this Super Bowl for uh I think seven or eight consecutive years.
Jim FitzpatrickYeah.
Dave KelleherAnd uh and then Tavares decided that wasn't worth it. I mean the Super Bowl is a branding thing, right? It tells an awareness, it tells everybody who you are and what you are, and and in the you believe in America, or you you know, uh uh you know, the Bruce Springs scene ad uh with the the the one-person church out in Iowa. Yep. Um that those kinds of things. It tells you who who the brand is. That's right. He decided that that wasn't worth the money. Um we we've certainly brought it back this year.
Jim FitzpatrickYeah.
Dave KelleherYou know, we came right back and and we're back in the Super Bowl again. I mean, you know, does it make sense? Uh I mean, when the times were really good, I did a couple of Super Bowl ads locally.
Jim FitzpatrickYeah.
Dave KelleherAnd um, yeah, you know, you need to tell Yeah, of course. Tell everybody who you are. That's right. And um, and and and and that was the kind of things that Tavares you know stupidly cut out because he thought it was gonna make him more money or or the or the car company more money. Wow. What makes us money is selling cars.
Jim FitzpatrickThat's right. You know, when I go we forgot that.
Dave KelleherWhen I go from 185 cars a month down to 85 cars a month, yeah, that's a problem. I'm not ordering what I would generally be ordering. Right. And that's a problem. You know, we we need transactions. Yeah, and transactions fuel my business because every transaction, whether I make money on the front end or not, it gives me a finance opportunity.
Jim FitzpatrickOh, yeah. A service.
Dave KelleherYeah, everyone gives me a a you know, a state required doc doc documentation fee.
Jim FitzpatrickYeah.
Dave KelleherYou know, volume and it brings me a trade.
Jim FitzpatrickYeah.
Dave KelleherYou know, uh, when I'm going to the auction, you know, it's not good. It's not good. Oh, no, not at all. You know, and and when I'm trading a car in, it's my best best source of used cars. That's right.
Jim FitzpatrickThat's right. Are you buying used cars out of the uh service drive as well, as many dealers have turned to for uh sourcing cars?
Dave KelleherYeah, yeah, absolutely.
Jim FitzpatrickYeah, is that working?
Dave KelleherYeah, uh, and and yeah, and well, you know, probably probably contributes three, three or four a month. Oh, you know, uh a lot of customers just want to keep their car. Yeah. And what we've seen is um given the new payments, uh, we've seen a a huge amount of uh of lease buyouts.
Jim FitzpatrickOkay.
Dave KelleherUh uh of people buying out their leases. Huh.
Jim FitzpatrickInteresting.
unknownYeah.
Dave KelleherBecause they're they're comfortable with the car.
Jim FitzpatrickYeah. And uh and where do where is where does leasing stand today in your store? What what what uh what kind of penetration levels are you looking at for leasing?
Dave KelleherYeah, well uh uh you know, unfortunately, and it hurts F and I, uh I'm at a 58% lease penetration. Wow, 58%. Which in one way it's good because your customer is going to come see you in three years. Yep. But uh but the other reason is they don't need to buy a warranty because uh you know they're only in three years. I mean, part of the sell is that you'll be covered the whole time.
Jim FitzpatrickYour F and I guy turns into the Maytag repairman.
Dave KelleherYeah, exactly right. So uh, you know, but you know, once in a while we sell them gap and uh Sure.
Jim FitzpatrickFrom your
Dealer Profitability And Confidence Plan
Jim Fitzpatrickperspective, what needs to happen over the next 12 to 24 months to build the dealer confidence? It sounds like it's being built anyway, and to drive growth. What what from your perspective, if you had a 12 to 24 month plan, what has to happen?
Dave KelleherIt's product and you know, it's a combination of two things. Product, and uh, you know, to be honest with you, some money was taken away from dealers, natural flows, like uh they took away our customer satisfaction money. Um, and presumably it was because uh they were going to uh build uh uh a stair step program.
Jim FitzpatrickOkay. Um much dealers love those.
Dave KelleherAnd then and then the stair step program died in a couple months. Uh uh, and we don't have this the customer, you know. That accounted to me, Jimmy, it accounted for about 70 grand a month that I was making because I worked very, very hard. Now, keep in mind some of that money, the 70,000, was invested into wonderful snacks in my waiting room. Sure, great coffee, I have a coffee machine, you know, things.
Jim FitzpatrickHaven't you told Antonio about that in one of your one of your calls to go, hey, what happened here?
Dave KelleherIt's it's coming up to it. Uh to you know, they've taken away money from dealers in a bunch of different ways uh under Tabaras, and uh and it's made us less competitive with our marketplace. Yeah. With the Ford and the GMs and the people that we're competing against.
Jim FitzpatrickYeah.
Dave KelleherUm and they need to make their dealers profitable.
Jim FitzpatrickYeah. It must have been difficult for a guy like Antonio to s to to watch this happen, you know, under his own eyes, right? Well, while it's happening.
Dave KelleherYeah, it it it was. It was for for me, you know. I I I'm sure, you know, there was a lot of executives that were, you know, biting their arm. You know. Um but you know, if you disagreed with Carlos, you were out.
Jim FitzpatrickOut the door.
Dave KelleherRight. Um and you know, I to be honest with you, I I sent several, several low letters to uh Mr. Elkin.
Jim FitzpatrickYeah.
Dave KelleherUh with with telling him what was going on in the world. Yeah. And that, you know, this demise was a hundred percent because of Mr. Tavares's strategy that was flawed. Um so and I also sent a letter, you know, hoping that Antonio would get the job too. Uh, you know, because I I you know, knowing Antonio as well as I know him, yeah, uh, I felt very, very confident that he would take this company back.
Jim FitzpatrickYeah.
Dave KelleherAnd you can see that happening now. Okay is some of the dollars returned to us um so that we can enhance dealer profitability.
Jim FitzpatrickRight.
Dave KelleherI'm not talking about charity. Yeah, yeah. I'm talking about you know, set a goal for us and allow us to achieve that goal and uh um and and and and then pay us for it. Right. You know, help us with it. Yeah, they're I mean most of the manufacturers have uh a lot of money coming back to the dealers.
Jim FitzpatrickThat's right.
Dave KelleherUm and and we're not and our and our dealer profability, the last I saw, was second to only Nissan.
Jim FitzpatrickYeah.
Dave KelleherAt the bottom of the till. And that's not acceptable. No. You know, we we need resources. When dealers when dealers aren't making money, they can't invest in advertising.
Jim FitzpatrickNo.
Dave KelleherThey you know they can't enhance their dealerships. They can't build new buildings, they you know, they they can't do the things that are necessary to run a successful dealership. That's right. You know, we need to be profitable. Yeah, and right now I think the profitability of Chrysler dealers is uh they they told us in uh uh in Las Vegas that it was at 1.1 percent, uh up from 0.08%, uh, which is both are unacceptable. The benchmark for NADA is is four percent. You know, four percent net to sales. Yeah. So uh, you know, we've got to get that dealer profitability up, you know. I I get it, you know. I'm uh I'm a I think a significant slant stockholder, and I want them to make money. Yeah, you know, I want them to make money and succeed. But uh once we start getting this product, they're gonna make money.
Jim FitzpatrickYeah.
Dave KelleherAnd once we start getting this product, uh our share is gonna grow, which sends a message to the street um and and things will get returned, but it takes a bit. It takes a bit to unscrew.
Jim FitzpatrickThere's no question. But listen, it it it didn't, it wasn't overnight that it was turned off. It took a bit to wind it down the way that they did or that uh Carlos did. So it's not gonna happen overnight. I know a couple of friends of mine that had um Celanus stores and got out of them. I said that's it. We you know, we don't we're not feeling the confidence level that we need. They've got other stores and they sold them. And in both cases, they've recently confided in me that they wish they hadn't sold them and because of the the fact that things are looking pretty good, at least headed in the right direction.
Dave KelleherI agree. I I you know I I somebody asked me uh uh big chain um that I'm really close with uh the CEO, and he said, David, I have an open point potentially in Arizona uh first Atlanta store.
Jim FitzpatrickYeah.
Dave KelleherDo you think I should take advantage of that? And I said, Absolutely. Yeah, yeah. Absolutely. I I think in three or four years we're gonna be in our heyday. Yeah. I think I think we're gonna be we're gonna be succeeding. Yeah. But you know, we just need to get the dealers through uh this short period of time.
Carvana Threat And Rulebook Debate
Jim FitzpatrickWhat's your take on Carvana jumping into Stellanus the way they have and pushing the product?
Dave KelleherUh you know, I hate it. I I uh um first of all, number one, they need to play by the same rules. I mean, I I understand some of these Carvana stores have no service, uh, that they're they're selling cars. I think they're really I think the philosophy is to sell new cars uh to to get trade-ins.
Jim FitzpatrickYeah.
Dave KelleherUh because as you and I spoke about a minute ago, you know, trade-ins are your best source of uh acquisition.
Jim FitzpatrickSure.
Dave KelleherSo I think they really want to do that to uh to bolster their used car operation.
Jim FitzpatrickUm well and it's interesting the way they're selling them.
Dave KelleherUnfortunately, Stillantis was the only one that let Carvana in the door.
Jim FitzpatrickYeah.
Dave KelleherAnd you know, the the the places where they went, fortunately, it's not close to me, but the places that they went, they're really uh taxing the dealers that are around them. Oh it's it it's it's hurting them because they don't care. You know, they they don't care. They don't have kiosk in the in the showroom. Yeah. Uh they don't have any uh personnel. Nope. And all they're doing is uh sell selling cars and taking trades.
Jim FitzpatrickYep, yep, absolutely.
Dave KelleherYeah, I I hate it. I I it it it it should never have happened.
Jim FitzpatrickYeah, yeah.
FTC Pricing Compliance And Simple Fixes
Jim FitzpatrickLet me ask you one other question here um about the FTC and and the the letters that went out. Um as you may or may not know, we just had uh here at CBT News a big conference uh on it in Washington, D.C. a week ago. Um great turnout, but there's still a lot of dealers that are very nervous about this FTC situation. And uh that it you know, we had a um uh a presentation by one of the uh third-party lead providers out there. They said they, you know, swept all the websites. Still 40 or 45 percent of the websites out there are not compliant with their pricing, and this just screams a major problem for the auto industry. Many dealers that I talk to say it's one of the best things that could happen in the industry in that we will develop a better relationship with our consumers and everybody will be you know playing on a level playing field. But um, but I'd be interested to see what you think of this.
Dave KelleherWell, you know, certainly I'm concerned for my dealer partners. To be honest with you, Jimmy, I've never put a price online. Yeah, I I've always said uh you know, there's a button on every car that says click here to get Dave's price. Um and um part of that is to generate a lead, and part of that is not not to race to the bottom.
Jim FitzpatrickYeah.
Dave KelleherI mean, you know, if the dealers around me are pricing cars and they come out and see my price, uh they're gonna go lower. Yeah. And then we end up going lower.
Jim FitzpatrickAnd then we got that's the problem. Right.
Dave KelleherIt doesn't make any sense. Right. So, you know, I I I require a customer to send me a note, uh, which would I think it tells you that they're a serious customer. Sure. And uh and send me a note and we'll and and within three minutes we return a price. Yeah um to them. Right.
Jim FitzpatrickUm and I'm assuming that price has when you return that price, it's got everything in there. Um Doxy or and that and okay.
Dave KelleherYeah, everything in there. Okay. So um um yes. Yeah, it it's the price, it's the the discount, yeah, the rebates, and the fees, including docky. Sure, sure. Um so um yeah, it's concerning. I hope that any DA can work with the FTC and figure a way to get us to a level that every dealer can be compliant.
Jim FitzpatrickRight.
Dave KelleherAnd and and it can be a smooth process. Yeah, yeah.
unknownYeah.
Jim FitzpatrickHopefully we can look down the road, you know, five or ten years from now and say, okay, we're we're all on board. We're play we're all playing nice in the sandbox, you know.
Dave KelleherWell, you know, and again, it's it to be honest with you, it's got to be simple. I mean, you got a country dealer that sells 15 cars a month. Uh, you know, to be on, you know, he's not gonna take in a consultant to understand to help him with compliance on FTC.
Jim FitzpatrickNo.
Dave KelleherI mean, it's it's not reasonable.
Jim FitzpatrickNo.
Dave KelleherSo, you know, you need to get to a place where it's just boom, boom, boom. Yeah, it's easy. That's right. And then if he doesn't comply, then you know, Katie bar the door. But yeah, uh, but you know, it should be a simple process.
Jim FitzpatrickYeah, yeah. No question. No question. Um, so wow, we touched a lot today. I appreciate all the time you have given to me and to our viewers. Uh, this is some really great content that I know that uh specifically the Stellantis dealers would love to hear from you on and uh uh former chairman of the dealer council, right?
Dave KelleherSo Well, yeah, chairman twice.
Bringing Back Chrysler Brand Energy
Jim FitzpatrickRight, chairman twice.
Dave KelleherBut I I I will leave you with this. In in two in less than two years, Stellantis dealers were gonna have three cars that are under $30,000. That's great.
Jim FitzpatrickThat's great.
Dave KelleherAnd and when we do that, we're gonna uh the Chrysler Pronto, I do line in the Chrysler, and the Dodge took uh Dodge uh Hornet and the uh and the Jeep Compass. Yeah. Um when we do that, uh Salantis dealers are gonna rock and roll.
Jim FitzpatrickThat's great. That's great. We need um we need uh I Iacokaback to do those great commercials. If you can find a better small built car for the money, buy it, right?
Dave KelleherYeah, exactly right. That would be great. Oh my god.
Jim FitzpatrickHe was he was such a good car guy, you know. And and by the way, from you know, from the OEM, who would have thought he'd be such a great dealer, you know?
Dave KelleherYeah, he he he was amazing, and uh I just saw I saw an old one uh with Ricardo Maltiplan the other day pop up on my the real Corinthian leather? Really? Yeah, Corinthian leather. Yeah, the Chrysler Cordoba.
Jim FitzpatrickThat's right. That's right.
Dave KelleherIt was wonderful.
Jim FitzpatrickAnd by the way, there's probably a whole, well, there is a whole generation of people in the business that are listening to us right now that are going, what are Dave and Jim talking about right now?
Dave KelleherI actually I sent the Ricardo Maldon uh one to uh Antonio.
Jim FitzpatrickIsn't that great?
Dave KelleherI said, you know, we gotta we gotta get Chrysler back, and I think they're committed to getting Chrysler back.
Jim FitzpatrickYeah, I think they even had Sinatra doing a couple of the New Yorker commercials, if I'm not mistaken.
Dave KelleherThat's true.
Jim FitzpatrickThose those were the days in this industry, right?
Dave KelleherThey were they were great times. They were great times.
Jim FitzpatrickAll right, Dave Kellhart, president of David Auto Group. Thank you so much for joining us. Very much appreciate it, and uh can't wait till our next time together. But so thank you so much for all that you do for the industry, keeping us abreast of what's going on. Congrats on uh the new direction of Celantis. There's a lot of people very nervous over the last five years as to whether or not that brand was gonna make it. But you've got such legendary brands there. I mean, come on, you know, Jeep and and Dodge. And I mean, these are these are brands that aren't going anywhere. You got to tweak it, you know, and get it back in shape, but that but that'll happen, you know.
Dave KelleherWell, one of the things I'm really excited about is that they're I I think they're gonna rebuild the Chrysler brand and they're gonna rebuild the Dodge brand. Yeah. And and those are exciting things because those are our legacy brands. Right. I mean, everybody still refers to us as Chrysler.
Jim FitzpatrickYeah, right.
Dave KelleherYou know, that's right. So you know, to let that brand die out, that doesn't that's unacceptable.
Jim FitzpatrickI agree. I agree. Dave, thanks so much. Really appreciate it. And uh look at it. Jimmy, I love you, brother. Stay well.
Dave KelleherThanks for watching Inside Automotive with Jim Fitzpatrick.