
The Double Duty Agent Podcast with Carla Higgins
The Double Duty Agent Podcast with Carla Higgins
Recap of the 2025 Keller Williams Family Reunion Vision Speech
Welcome back to The Double Duty Agent Podcast. In this episode we’re diving into the key takeaways from the 2025 Keller Williams Family Reunion Vision Speech. If you attended the event in Las Vegas or watched the livestream, you know it was packed with valuable insights. But if you missed it—don’t worry! I’m here to break it all down for you, plus share how you can use this information to elevate your real estate business.
What We Covered in This Episode:
KW Culture & KW Cares
- Keller Williams' deep-rooted culture of giving and support was a key focus.
- KW Cares' impact: $4.8M in relief grants, often arriving before the Red Cross or FEMA.
- If you’re a KW agent, consider donating a small amount per closing to support KW Cares.
Housing Market Insights
- Home sales volume remains strong, even though unit sales are at a 30-year low.
- 60% of agents closed zero transactions last year—meaning there’s opportunity for agents taking the right actions.
- The 4% Trend Line: Home prices are nearly 10% above the historical 4% appreciation trend, indicating strong long-term value in real estate.
Interest Rates & Equity
- 6-7% interest rates are the new normal (historically average).
- 76% of homeowners have 50%+ equity, creating opportunities for move-ups, downsizing, or investing.
- Encourage clients to think long-term—time in the market beats timing the market.
Economic Outlook
- GDP growth remains stable (2-3%), indicating a healthy consumer economy.
- Fed watching inflation & unemployment, which will influence future interest rate decisions.
- Inventory is still low, but increasing, meaning a shift toward a more balanced market.
Key Industry Trends
- Homebuilding remains slow, keeping supply low and prices stable.
- Policy changes (tariffs, interest rates, regulations) could impact future affordability.
- Generational wealth transfer: $19T in real estate assets will shift as baby boomers pass wealth to younger generations—agents should prepare to help clients navigate estate planning and inheritance sales.
How This Affects Your Business & Next Steps
Become the local market expert—use these insights in listing presentations, buyer strategy sessions, and social media.
Focus on building relationships—75% of buyers only interview one agent, and referrals dominate client acquisition.
Prioritize listings—inventory is shifting, and sellers need data-driven agents.
Stay visible online & offline—51% of buyers find homes online, but 29% rely on agents directly.
Stay engaged with your past clients—87% of clients say they’d use their agent again, but only 27% actually do. Stay in touch!
FREE Vision Speech Deep Dive Workshop – March 8th
Want to learn how to use these insights in your business? Join me for a free workshop on March 8th from 1-3 PM Eastern where we’ll:
Break down the 80-slide Vision Speech deck
Identify which slides to use in listing and buyer presentations
Craft market data-driven social media content
Practice talking points to confidently share this info with clients
Register at: https://doubledutypodcast.com
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Until next time, keep showing up, keep striving, and keep building the life and business of