Coach’s Corner: AI-Powered Social Media for Lead Generation Artwork

The Double Duty Agent Podcast with Carla Higgins

Join Carla Higgins on the Double Duty Agent Podcast, where dual-career real estate professionals find guidance and inspiration. Each week, Carla interviews successful agents juggling multiple careers, sharing stories and strategies to help agents find the concentrated actions, choices, and mindset shifts that will help them fit it all in and achieve success. Subscribe to discover the keys to your success and turn double-duty challenges into victories. Don’t miss an episode—tune in to unlock your potential as a Double Duty Agent!

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The Double Duty Agent Podcast with Carla Higgins

Coach’s Corner: AI-Powered Social Media for Lead Generation

February 28, 2025 • Carla Higgins • Season 1 • Episode 62

Episode Summary:
Welcome back to Coach’s Corner on the Double Duty Agent Podcast! In this episode, Coach Carla shares her biggest takeaway from Family Reunion 2025—how to get purposeful and effective with social media to generate leads and build relationships.

Most agents struggle with consistency, engagement, and conversion when it comes to social media. That’s why Carla is hosting a LIVE AI-Powered Social Media Workshop on March 15th to help you create a repeatable system that saves time and brings in real clients.

In this episode, you’ll learn:

Why social media is a critical lead generation tool
The biggest challenges agents face with social media—and how to overcome them
A preview of what’s inside the AI-Powered Social Media Workshop
Actionable pre-work to set yourself up for success before the workshop

March 15th AI-Powered Social Media Workshop

Date: March 15, 2025
Time: 10:00 AM - 12:00 PM ET
Location: Live on Zoom
Register now at DoubleDutyPodcast.com

What You’ll Learn at the Workshop:
AI for Content Creation – How to generate unique, engaging posts in minutes
The 3-Part Content System – A simple structure for consistent engagement & conversion
Automation & Scheduling – The best tools to streamline your posting
Optimizing for Engagement – How to track results and adjust your strategy
Your Personalized AI-Powered Social Media Playbook – Walk away with a plug-and-play system

Pre-Workshop Homework:

Audit Your Social Media Profiles – Update your headshot, bio, and branding
Clarify Your Personal Brand & Target Audience – Define who you serve and how
Gather Your Brand Assets – Logos, templates, testimonials, etc.
Define Your Market Expertise – Identify key neighborhoods or niches
Set Up Your CRM for Lead Capture – Ensure your system is ready to follow up
Create a ChatGPT Account – Free or paid version recommended for the workshop

Register now at DoubleDutyPodcast.com to secure your spot!

If you’re ready to simplify social media and turn it into a lead generation powerhouse, don’t miss this workshop!

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Until next time—keep showing up, keep striving, keep building the life and business of your dreams and keep rising as a Double Duty Agent.

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