Coach's Corner: Stop Mistaking Movement for Achievement

In this episode of Coach’s Corner, Coach Carla delivers a reality check for agents—especially those balancing dual careers—about what lead generation really means. If you've been checking the "lead gen" box with social posts, newsletters, or casual conversations but aren’t seeing results, this episode is for you.

Carla breaks down the difference between movement and meaningful action, highlighting how real estate businesses grow through consistent, intentional conversations—not passive marketing.

You’ll get real talk, clear strategies, and a coaching challenge to reset your focus and reignite your results this week.

What You’ll Learn in This Episode:

 The difference between marketing and prospecting (and why most agents confuse the two)
 Why your social posts and emails aren’t lead gen—unless you follow up
A powerful coaching question to hold yourself accountable every single week
The 13-day “forget factor” that’s killing your referrals
Three simple ways to reset your lead generation this week
How 5 meaningful conversations a day can completely transform your business
Why lead generation isn’t a chore—it’s your calling

Coach Carla’s 3 Lead Gen Reset Tips:

1. Ask the Magic Question – Ask 5 people daily:
   “Who do you know that might need my help with real estate?”
2. Follow Up With Intention – Revisit your texts, DMs, emails, and comments. Start real conversations.
3. Time Block for Real Lead Gen – 30 minutes a day focused solely on conversations that uncover actual real estate needs.

Weekly Challenge:

Ask yourself honestly: What did I actually do this week to find the person who needs my help buying or selling real estate?
If the answer isn’t crystal clear, it’s time to take action. Real lead gen. Real conversations. Real service.

Thank you for tuning into this episode of Coach’s Corner on the Double Duty Agent Podcast.

If you have a question or a challenge you'd like to hear featured on a future episode, head over to DoubleDutyPodcast.com and share it with me—I’d love to hear from you!

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