The Double Duty Agent™️ Podcast with Carla Higgins
Join Carla Higgins on The Double Duty Agent™️ Podcast, where dual-career real estate professionals find guidance and inspiration. Each week, Carla interviews successful agents juggling multiple careers, sharing stories and strategies to help agents find the concentrated actions, choices, and mindset shifts that will help them fit it all in and achieve success. Subscribe to discover the keys to your success and turn double-duty challenges into victories. Don’t miss an episode - tune in to unlock your potential as a Double Duty Agent!
The Double Duty Agent™️ Podcast with Carla Higgins
Coach's Corner: Social Media That Starts Conversations: A Double Duty Agent’s Guide
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Social Media That Starts Conversations: A Double Duty Agent’s Guide
SHORT PROMOTIONAL TAGLINE
Struggling with what to post? Discover 10 intentional post ideas that actually spark engagement and remind your network you’re in real estate.
EPISODE OVERVIEW
This podcast is for the real estate agents building their dream life and business on their terms - especially if you're working another job, raising a family, or building it all at once.
In this episode of Coach’s Corner on the Double Duty Agent Podcast, Carla answers a challenge posted in the dual-career agent Facebook group:
“Where do you get engaging posts to build traffic?”
Carla dives into how to use social media with intention - not as your sole lead generation strategy, but as a powerful reinforcement tool to stay visible, build relationships, and spark real conversations that lead to appointments.
You’ll learn:
- Why your goal on social media should always be conversations
- Why “just posting” isn’t enough (and what to do instead)
- 10 post ideas that Double Duty Agents can implement in under 15 minutes a day
This isn’t just content. This is coaching. Let’s go.
QUOTABLE MOMENT
“Conversations create relationships. Relationships turn into appointments. And your posts? They’re simply the spark.”
COACHING REFLECTION QUESTION
What’s your intentional social media plan—and how can you carve out 15 minutes a day to start conversations?
LINKS + RESOURCES
Join the Waitlist for the Double Duty Playbook (Beta Launch July 7)
Submit Your Question for a Future Coach’s Corner Episode
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LET’S CONNECT
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