Essential #3: Clear Business Goals — From Wish to Win

You don’t need bigger dreams - you need clearer targets. In this episode, we turn “I hope” into “I will” with goals your brain believes and your schedule can support.

This podcast is for the real estate agents building their dream life and business on their terms - especially if you’re working another job, raising a family, or building it all at once.

In this week’s episode of the Double Duty Agent Podcast, we continue the 8 Essentials series with Essential #3: Clear Business Goals. First, we briefly review Essential #1 (WHY, Purpose & Vision) and Essential #2 (Aligned Schedule) - because goals need both meaning and time to live. Then we dive into how to craft goals your Goal Setter (conscious designer) can communicate clearly - and your Goal Getter (subconscious executor) can actually fulfill.

You’ll learn:

• Why some goals stick (graduations, your license, first home) and New Year’s resolutions fade
• The Goal Setter vs. Goal Getter model—and why vague goals stall execution
• How clarity → confidence → consistency → results
• The SMART framework (Double Duty edition):
  • Specific: name the exact target
  • Measurable: turn effort into data and momentum
  • Action-based: focus on what you control daily
  • Realistic (Believable): language that signals commitment, not “try”
  • Time-bound: give your brain a finish line
• Planning for resistance (limiting stories & detours) so you keep moving

This isn’t just content. This is coaching. Let’s go.

Your WHY gives you the reason. Your schedule gives you the structure. Your goals give you direction. Alignment is what makes success sustainable.

COACHING REFLECTION QUESTION:  What’s one SMART goal you will commit to for the next 90 days? Write it, read it aloud, and adjust until both your Goal Setter and Goal Getter say “yes.”

• Catch up first: Essential #1 — WHY, Purpose & Vision
• Then: Essential #2 — An Aligned Schedule
• Get weekly tools & prompts: DoubleDutyPodcast.com
• Coming next week: Essential #4 — A Business Plan (your roadmap from vision to results)

Join the community and get weekly coaching in your inbox at DoubleDutyPodcast.com.

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