Essentials 6 and 7: Tracking and Accountability

If consistency feels hard and results feel unpredictable, this episode will show you how tracking and accountability work together to create calm, sustainable momentum in your Double Duty business.

This podcast is for the real estate agents building their dream life and business on their terms, especially if you are working another job, raising a family, or doing it all at once. In this episode of the Double Duty Agent Podcast, we return to the Essentials series and focus on Essentials 6 and 7: Tracking and Accountability.

You have already built the foundation with your why, your schedule, your goals, your plan, and your systems. Now it is time to talk about how you know if those things are actually working. Tracking gives you clarity. Accountability gives you consistency. Together, they help your business feel grounded instead of emotional and intentional instead of reactive.

You’ll learn:

• Why tracking and accountability must work together
• The GPS analogy and how tracking answers the question “Are we there yet?”
• The difference between lead measures and lag measures
• The two most important lead measures every agent should track: conversations and appointments
• Other actions you may track based on your GPS and 4-1-1, including texts, database growth, social engagement, open houses, and door knocking
• Why starting small with tracking creates more consistency than trying to track everything
• How accountability reduces decision fatigue and helps you follow through when energy is low

This episode is about replacing guessing with clarity and self-criticism with adjustment. You do not need more motivation. You need better information and the right support.

You do not control closings, but you absolutely control the number of conversations you have and the number of appointments you schedule.

What would change in your business if you consistently tracked your conversations and appointments for the next four weeks and reviewed them with curiosity instead of judgment?

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