
Finance for Founders with Samuel Ajala
Welcome to "Finance for Founders," the premier podcast where entrepreneurship, startups, and scale-ups intersect with finance. Our show features in-depth discussions with distinguished guests, including CEOs, venture capitalists, CFOs, and industry experts, who share their insights on the financial strategies essential for building and scaling successful businesses. Each episode provides invaluable lessons and actionable advice, equipping founders with the knowledge and tools they need to navigate the financial complexities of their entrepreneurial journey. Tune in to "Finance for Founders" and empower your startup with the financial acumen necessary for success.
Episodes
21 episodes
The Pain, The Discipline, The Legacy – Building Big Red Cloud | Episode 21 | Marc O'Dwyer |
In this episode of Finance for Founders, we sit down with Mark Dwyer, the accidental entrepreneur behind Big Red Cloud, a cloud accounting platform that has served over 75,000 customers.Mark shares hard-won ...
•
Season 1
•
Episode 21
•
48:34

Unlocking Business Growth Through Acquisitions | Guy Bartlett | Episode 20 |
In this episode of Finance for Founders, host Samuel Ajala sits down with Guy Bartlett, a seasoned entrepreneur, M&A strategist, and founder of The Business Buyers Club. With over £146 million in closed deals, Guy shares powerful insights i...
•
Season 1
•
Episode 20
•
1:04:28
.png)
£30M in Business Exits: Brutal Truths About Scaling, Trust & Leadership | Astan Morarji | Episode 19 |
In this episode of Finance for Founders, Samuel Ajala sits down with Astan Morarji — a serial entrepreneur who has launched, scaled, and exited over £30M worth of businesses. Astan shares brutally honest insights on wha...
•
Season 1
•
Episode 19
•
1:38:37
.png)
How I built a Coffee Empire | Wyclef Sande | Episode 18 |
🎙 Episode Summary:In this episode, we sit down with Wyclef Sande, an inspiring Ugandan entrepreneur and the founder of Blue Trucco Coffee. From a humble upbringing in Uganda to building a business that champions Ugandan...
•
Season 1
•
Episode 18
•
58:38
.png)
Breaking Barriers in Blockchain | Lavinia Osbourne | Episode 17 |
In this episode of Finance for Founders, we are joined by Lavinia, an award-winning blockchain consultant, international speaker, and founder of Women in Blockchain Talks. Lavinia is on a mission to introduce 50,000 women to the world of blockc...
•
Season 1
•
Episode 17
•
51:35

Unlocking Business Potential with Fractional CFOs | Ryan Chenier | Episode 16 |
SummaryIn this episode of Finance for Founders, Samuel Ajala interviews Ryan Chenier, CEO of Mastery Fractional CFO Services. Ryan shares his journey from corporate leader to entrepreneur, emphasizing the importance of fractional CFO se...
•
Season 1
•
Episode 15
•
48:30
.png)
The Art of Financial Forecasting for Startups | Salvatore Tirabasi | Part 1 | Episode 15 |
In this episode of Finance for Founders, Samuel Ajala interviews Salvatore Tirabassi, a seasoned fractional CFO and business strategist. They discuss Salvatore's extensive experience in finance, his insights on scaling businesses, and the impor...
•
Season 1
•
Episode 15
•
55:48
.png)
From Losing 80% of Clients to Launching a Game-Changer | Nana Parry | Episode 14 |
SummaryIn this episode of Finance for Founders, Samuel Ajala interviews Nana Parry, a serial entrepreneur and founder of Tectonic. They discuss Nana's journey from corporate roles to entrepreneurship, the challenges of starting and s...
•
Season 1
•
Episode 14
•
1:24:37
.png)
I built and sold a $25 million tech company | Sharon Gillenwater | Episodes 13 |
SummaryIn this episode of Finance for Founders, host Samuel Ajala interviews Sharon Gillenwater, co-founder and former CEO of Boardroom Insiders. Sharon shares her journey from her upbringing in California to building a su...
•
Season 1
•
Episode 13
•
2:01:09

From Italy to the UK: Giuseppe's Entrepreneurial Journey | Giuseppe Baidoo | Episode 12 |
SummaryIn this episode, Giuseppe Baidoo, co-founder of Gusto Snacks, shares his inspiring journey from Italy to the UK, highlighting the challenges he faced as a minority founder and the importance of mentorship. He discusses the innova...
•
1:18:10
.png)
Pioneering Digital Transactions in Africa | Dr Valentine Obi | Episode 11 |
Join host Samuel Ajala in this insightful episode of 'Finance for Founders' where he converses with Dr. Valentine Obi, the founder and CEO of eTranzact Global. Dr. Obi shares how he spearheaded financial inclusion in Africa with the continent's...
•
Season 1
•
Episode 11
•
48:10

From £200 to £6.5M: Equalising opportunities | Joe Seddon | Episode 10 |
In this episode of Finance for Founders, host Samuel welcomes Joe Seddon, founder and CEO of Zero Gravity. Joe shares his incredible journey from a single parent household in West Yorkshire to leading a thriving tech startup. They discuss valua...
•
Season 1
•
Episode 10
•
48:10
.png)
Transforming Influencer Marketing with SoSquared | Greg Donnelly | Episode 9 |
Join Samuel Ajala as he interviews Greg Donnelly, co-founder of SoSquared, a pioneering influencer marketing platform, on 'Finance for Founders.'. Greg shares his journey from launching Portugal's first supermarket comparison site to building a...
•
Season 1
•
Episode 9
•
1:12:29
.png)
Expert Insights on Tax Strategies for Businesses | Helen Vines | Episode 8 |
Join Samuel Ajala in a captivating episode of Finance for Founders as he introduces Helen Vines, a seasoned Chartered Tax Advisor specialising in capital allowances and remediation of contaminated land claims. Helen discusses her 20-year career...
•
Season 1
•
Episode 8
•
1:05:25
.png)
R&D Tax Secrets for Tech Startups and Beyond | Aarti Veria | Episode 7 |
In this episode of Finance for Founders, host Samuel Ajala welcomes Artie Varia, an expert in R&D tax incentives with over 17 years of experience. They delve into the intricacies of R&D tax credits, particularly for tech startups and SM...
•
Season 1
•
Episode 7
•
1:00:57
.png)
From Council Estate to Financial Empowerment | Finance for Founders | Episode 6 |
In this episode of Finance for Founders, we welcome Emmanuel Asuquo, a qualified financial advisor with over 15 years of experience. Emmanuel shares his journey from growing up in East London's Tower Hamlets to becoming one of the youngest fina...
•
Season 1
•
Episode 7
•
58:48
.png)
Leverage your SSAS Pensions for Property Investing | Brian Harvey | Episode 5 |
Unlocking Real Estate Investment: SSAS Pensions Explained with Brian HarveyJoin host Samuel Ajala in this episode of Finance Founders as he welcomes special guest Brian Harvey, a SSAS pension consultant. Brian delves into the benefits o...
•
Season 1
•
Episode 5
•
43:23
.png)
12 Strategies for Property Investment in 2024 | John Howard | Episode 4 |
🚀 New Podcast Episode Alert! 🚀Ever wondered what it takes to become a successful property developer? 🏘️ In our latest episode of Finance for Founders, I had the privilege of sitting down with the legendary John Howard
•
Season 1
•
Episode 4
•
1:05:32
.png)
I sold my company for £100m | Alexis Sikorsky | Episode 3 |
From Basement Startup to Nine-Figure Exit: Insights from Alexis SikorskyIn this episode of Finance for Founders, host Samuel Ajala interviews special guest Alexis Sikorsky. Alexis shares his inspiring journey from launching a software compa...
•
1:08:09
.png)
Scaling with AI | Cien Solon | Episode 2 |
Join Samuel Ajala in this episode of Finance for Founders as he interviews Cien Solon, the founder of Launch Lemonade. Shen shares her journey from marketing to AI, explaining how Launch Lemonade is revolutionising AI enablement by allowing any...
•
Season 1
•
Episode 2
•
52:25
.png)
I left my role at Barclays and Colts bank and moved to Dubai | Folajimi Daodu | Episode 1 |
Finance for Founders: The Journey of Building a Blockchain Metaverse with Jimi DaoduJoin Samuel Ajala in this episode of Finance for Founders as he welcomes Jimmy Daodu, the CEO of an innovative technology company that specialises in a ...
•
Season 1
•
Episode 1
•
1:08:37
.png)