The Power of the Podcast: Unlock Your Brand's Marketing Potential

Building a Brand with Bill Snow: Marketing, Motorsports, and Making a Difference

• Pedal Stomper Productions

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Join Josh from Pedal Stomper Productions for an insightful conversation with Bill Snow, a passionate automotive enthusiast, business owner, and podcast host!

Bill has built a strong personal brand and multiple businesses with a committed following, and in this interview, he shares his secrets to success. Discover:


  • Building a Buzz, Not Being Loud: Learn Bill's strategy for creating a powerful brand presence without being the loudest voice in the room.
  • Consistency is Key: Get tips on how to create a consistent content strategy for social media and your business.
  • The Power of "Produced, Not Perfect": Understand why it's more important to get your content out there than to wait for perfection.
  • The Importance of "Everything Matters": Learn how Bill focuses on customer experience and building a strong team.
  • Motivation and Perspective: Hear Bill's inspiring advice on staying motivated in a fast-paced industry and the power of setting clear expectations.
  • Late to Grid: Discover Bill's podcast and learn how he helps everyday people achieve their motorsports dreams.

This interview is packed with valuable advice for entrepreneurs, marketers, and anyone looking to build a strong personal brand!

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Some people you just get excited to be around. And Bill snow is one of those people. He's done a phenomenal job of creating a committed social following. He's also got a way of brightening up most people's day without blowing sunshine, where the sun normally does not shine. That being said, if you want to learn more about how Bill has built multiple brands with a really engaged following, you're going to want to stick around. Stay tuned. Bill, you mentioned that you have to make a lot of noise to get attention, which I love. Other than an RX7 race car, I wouldn't consider you to be a particularly noisy guy. How have you approached. You seem to have mastered this art of being noisy without being loud. Whether it be on social media or in a room. People know who you are, but you're not the guy screaming in the corner or anything like that. Has there been intentional? What? How do you master this? Oh my gosh, yes. If you want to get noticed at the track, bring in our seven. I love it. You know, it's funny you mention that because I just got back from a conference and we're having lunch, and I'm sitting at a table. I don't know anybody, and it's automotive related. And at one point, they stop and they say, Bill, because we have badges on Bill. You haven't said anything. I said, I know I'm listening. I'm learning from you. And I've kind of taken the same approach in branding and social media is you can create a buzz, but you don't need to be the loudest person. You don't need to be the most person that takes over the conversation. Just, you know, build content about what you're doing, how you're doing it, what you want people to be, to know about your brand and just be consistent with it. And that's the noise you create. Interesting, I like that. So just that consistently showing up, is, is a big piece of that because that's something that I mean, beautiful segue into my next question. It's like I've planned this or done research on you. You're super consistent in so many cases, especially like with your personal social media and your personal brand on that. What are some of the biggest lessons you've learned about and in ensuring that consistency and you're not only consistent, but you're consistently good. And what's a way that you've said, okay, look, what do I need to do in order to stay at at least this baseline level and yet still do it consistently? There's a couple things. And a few years ago I learned the first trick. Just capture the pictures, the content, the video, and figure out what you're going to do with it later. So many people just are like, all right, I'm here, I'm eating. Let me take the pic. Let me post what I'm eating and doing. No, take the pic, put the phone down and then figure out how you use it later. The other part is, if you're doing things for your brand in your business, think about that next event. Think about that next meeting or that next conference. What do you want people to know of you doing ahead of that during and then after and plan your content that way? So you might want to let people know you're attending so you can start to get some meetings going, but then you don't need to post the whole time you're there because you want to be immersive and pay attention everything, but then capture content during that. So on your trip home or your first day back in the office, you can make a video or a post about that. When you're a little bit more intentional and you come up with a plan, it's a lot easier to be consistent and don't think it has to be done every day a couple times a week. As long as it's good quality and you're consistent with it, that's what you want to do. It's interesting you say that the really it's the intentionality behind it because in so many cases, and I even catch myself all the time, oh, I take the picture, post it, and just how do you make sure that you do post it? Because a lot of cases I've scrolled through, like the photos on my phone and I'm like, oh yeah, I should have posted that. Yeah. A little bit as time management. So, you know, for example, there's a couple days a week I work out with my daughter sometimes both daughters and I will always post a story of the two of us working out, and they know that that's coming. They know we're going to take the picture. The people we work out with as well know that we're going to be taking the picture and posting it. And so I kind of have that built into my morning routine. Now, yesterday my daughter didn't show up. She said, hey, I'm still sore from the other workout. I'm not coming. Well, I didn't post because I got out of that routine, but later I found an opportunity. That's right, I got to make a post. Once you get into that routine and it's part of your day, it's part of what you do. It's part of your week. It'll come to you. And even if you miss it, you'll still find an opportunity to get it done. And and it doesn't have to be a ten minute endeavor post. Thank look for, you know, trending hashtags and hashtags are becoming less and less important as time has gone on. And then just do it. So you are looking at some of the hashtags and what's trending in some in in a lot of cases with stuff like that. Yeah. You know, mostly looking at other things in our, in the industries I'm interested in. Sure. What are those accounts as high performing accounts or those, those the brands that we want to emulate. What are they using? And then you you know, sometimes it'll even suggest, I think this happens on TikTok. Sometimes it'll suggest, hey, you know, these are some trending, trending hashtags. Make sense? You've said you like to look at what gets your attention and then replicate it. And I've seen where you've done some of that and it's I it kind of another guest I've had on recently said history doesn't repeat itself, but it rhymes. And I've seen you rhyme a lot of stuff. I guess I would ask, I mean, like, what are some of your favorite examples that you've seen recently where you're like, oh, I need to I need to do that. Oh, we just did one. You know, everything is not a two person job. Guys. So yes, you know, so we did that one. And I sat down with, a gentleman that helps record some videos. We sat down yesterday to do some things, and I didn't realize this, but I had I had made a, POV. You're playing social media manager for the day and that. One was great. I love that one. That has over 533 likes on YouTube, 18,000 views, and I had no idea. And somebody had even said earlier in the week, hey, I saw a video of you like rolling a tire. What was that about? Well, that was that. Yeah. So what you think this is funny? What you think might not resonate with people or make them laugh or get your your your brand across is exactly what will. So I, I always thought I gotta be telling people what we're doing. I gotta tell em about our services, our products, our specials, whatever they want to be entertained. And the minute you can get out of that serious box, out of the four walls that you sometimes are, you know, professional and proper, and you step away from that and you build something that engages, makes them chuckle, makes them think, makes them smile. That's where the memory comes along. So I'm constantly looking for goofy ways of what what can we do next? And if you look at some of our social media just on Atomic Auto Sports, you're seeing that kind of come into that where it's less about, hey, we just put these, you know, continental tires on these apex wheels, and it's more about everything's not a two person job. That was amazing. As soon as I saw that one, I was like, oh, this is good. Yeah. When you see two technicians using the same torque wrench, you're like, that is awkward. That is two of them carrying the same wheel. I'm like, okay, that's just wasteful. But two people using the same torque wrench, I'm like, that is awkward. And just the fact that they both creepily smiled while doing it, I'm like, oh, brilliant, I loved it. I'm lucky that I have team members that want to do this kind of stuff for sure. Oh for sure. I mean it to me, I guess is it they want to do something like that or is that part of your culture? Do you think. For most of our employees, it's part of the culture. I do have some some employees are like, I don't want to be unfair. Thanks. I'm not comfortable. I can be in the background. But don't put me on the spot. Don't ask me to do something. But, you know, it's one of the things where we've been doing it, when they go to the track with me and and they're taking their cars or, you know, maybe we're racing the neons. They recognize that people see that, and they're like, hey, I saw the video you guys made or oh, wow, it's so funny that you guys, you butchered this, for a while, they were joking around. We'd post pictures of the car and call it the wrong type of car. So it could be a it could be a C5 Corvette, but we refer to it as a miata. Hey, another Miata is in the shop. Well, you know, at first glance you're like, no, that's not very professional. But then people say, hey, I liked how you made you know, you compared your C5 to a miata. It's an eight cylinder Miata. Yes. You've obviously not been afraid to put yourself on camera. I believe that might be a bit of an understatement. Even, especially your social media manager video. That was 100% poking at you, and I absolutely loved it. If someone's afraid, tentative, worried about it, what would you tell them about getting on camera? It gets. It's easier than you think. It gets easier as time goes along, and you just have to force yourself to do it. I just heard about this. There's some sort of challenge out there. I forget the proper name, and it basically challenges marketers, business owners, people engage in the community to record one video a day and post it. And you don't need microphones, you don't need tripods. You just got to hit the other camera, put it towards you and start recording. And when you do that for 30 days or 31 days, whatever, in the month, you're going to realize, okay, it only took me a few minutes. I have people asking about it. I have people laughing and engaging with me on social about it. Then it's like, yeah, I can do this. And at the end of the day, let's, let's say we're talking to someone, a business leader or a sales maker or business owner. They want to buy from people, right? I'm not buying automotive service. I'm not buying a new computer. I'm not buying a microphone. I'm. I'm buying from somebody. When they see how genuine you are on camera. Well, that's somebody I want to do business with. That's that's where it really comes together. So I mean, that was kind of going to be my next question to that. Do you feel that it I mean, since you spend so much time on video that in a lot of cases that it is bridge that gap for some people that they come in and they know you right off the bat. Yeah. So on the business side, what we want to be able to do is anything that we're putting out socially, or digitally, we want that to match what happens when they come into the store, for example. So if they see the service manager or somebody in our store that's in video, whether it's funny or informational, and then they actually come in and they see that person, that's a connection, right? These guys are authentic. They're real. We're making the connection. The other thing is, suppose you don't have a store or retail front, but you're creating good content. The next time that you're at a networking event or you're at a sales presentation and they can make that connection of, yeah, I've seen that video. Now that person's here and they're the real deal. One last thing on this. If you're putting out regular content, you use LinkedIn in a professional environment and you're just kind of putting updates about yourself, your product, whatever the case may be, when you walk into a networking event, it makes it that much easier because more than likely, that person has seen that video. Hey, tell me more about that. Or man, that was funny that you were there. Or wow, what was Orlando like at the conference? It it breaks the ice and it gives the other person no easy way to start conversation with you. It's funny you say that because one of the stories that I tell sometimes when I speak was when I had the videos that I did for with the, truck company where I sold the trucks with them, someone who's walks in, random truck driver just walks in, sits down. It's like, hey, Josh, how's it going? He is my best friend. I am looking at him like, do I need to call security? He 100% thought he knew me. I mean, he did in many ways, but he came in and sat down like we were old friends, and I was like, oh my gosh, that's awesome. You see. You've often said produced is better than perfect. I wasn't even done with that. And I can see you nodding like, yeah, I know where he's going with this. How do you balance that? There's a, there's a certain the, you know, the best business plan in the world or the best plan in the world means nothing unless you start it. And it's the same with what information you're going to be producing, whether it's a podcast or a video or even a blog post or a social media post. Just get it out there. Nobody expects it to be perfect. If it is too perfect, it's someone's going to say it's AI generated. They're going to say it was written by a copywriter. Again, it all comes back to being authentic. So and you're going to get better with time. So let's say you are making videos. The first ones, they're they're not going to be the best. Right. You don't think you're going to be cut off here. You're going to hear the. It's it's your social media manager video. It's going to be all of that. Yes. Yeah. Got you don't have the wrong content the wrong this the wrong that. But as you start get more comfortable with it and it gets a little bit easier. You're going to you're going to learn from it. You're going to watch it again. You're going to see the interactions with people, and you're just going to make it a little bit better. Nothing to be afraid of. I love that, you've, you've also talked about, like, being involved with a number of different projects at the same time. There's a couple of businesses for Carrie, the one that you may be involved in. There's you also may have a couple of projects going on at the same time. Just before we came on, you mentioned the bathroom project that's going on. You with a guy that has any sort of race car or performance vehicle. There's always a project. It is never done. It is never actually done. You've also said that you're wired to do everything, but you've had to learn how to prioritize. What was that turning point for you? Because I know that. I mean, as we're working with you on, on some social stuff and things of that nature, you've obviously said, okay, I need to prioritize some of this out of my life, but I want to make sure that I'm still doing this stuff. The personal stuff you're still doing is awesome. How where's the turning point for you? What? What is the red flag that comes up that says, I need to change how I do this, and I need to prioritize some stuff differently. You know, when there's more stuff you want to do and you can't say yes because there's already so much stuff you're committed to and that in some cases we're not even getting done. So somebody just recently told me this, where's your next big check coming from? Think about that. So who wrote you the last big check. And where's your next big check coming from? Because that's what you want to be able to focus in on. So you know, is it posting a goofy video of just me on my personal or is it getting 18,000 views on a goofy, social media post, on YouTube where someone says, maybe that's a place I want to take my car. Maybe that's the next person that it's drawing in. A lot of us are wired that, we want to do it all. We want to be at every networking event. We want to do ten Ksby. We want to speak at, you know, all the chamber events. We want to network here. And that if we did all that stuff, we would never get our business done. So you really got to take a step back. What's going to drive that next big check. And that's where I need to focus. And it's not necessarily just one thing. It could be multiple things across your different entities, but making sure that that's where your focus needs to be and the execution matches that to get the result. Nice. I like I like that it's it's all about that intentionality and thinking about what actually does matter. Yeah. I'll give you a great example. I, I skipped a networking event last night that I was really looking forward to. Same. Yes. Yeah. And that was a tough decision because I actually signed up for it. I told some people I was going to be there, and then I looked at my desk, and I also have an hour seven that needed to be put back together. And so so the reward of being able to work on the hour seven was to get my desk done. But there was one thing on my desk that, needed it's a form. It's a form we use inside the business. And it we need to start using it again. It's a maintenance checklist. And I said, you know what? I'm not going to be responsible for this anymore. I have a team and I'm going to forward this onto this team right now and say, gentlemen, between the two of you, you figure out how we get this done each week. Now that's delegation. We're all very bad delegates. Those of us that are just in business, but just a simple task like that, it's out of my head, off my desk. And now to get done, because that's what those folks are paid to do. And we have to make decisions like that. What can I delegate that lets me focus in on the things that are going to drive that next big check? That makes sense. That 100% makes sense. Going to the the automotive side of things, there's a there's a quote here that I have to read, that you gave me in the automotive space, we are dealing with the most complex consumer purchase, and we have the most complex thing God created. It can either be the most fun or the most frustrating career. You choose. You mentioned that your dad is kind of who got you into cars. Similarly, my dad has got me is who got me into cars, and he was recently a guest on the Late to Grid podcast. We'll have to link that one in the show notes. Your quote, it says it could be the most fun or most frustrating. Which is it? Depends on the day. Yeah. So we are we are dealing with complex cars. Sure. Complex. When we say the most complex human thing created or, God created, it's the human that has emotion. And we need to, you know, whether you're dealing with a. Class. Client or customer or you're dealing with, the person that your team member that's fixing the car, figuring out what's wrong to fix it. We have to manage all that. And then what we're working on is a very complex vehicle, especially today's computerized vehicles with that have more wire than they ever did, have more computers and modules than they ever did. You know, some cars get fixed by software updates now, just like a phone or tablet. So, as long as everything's working fine, it is so much fun. But. But and there's actually a way we can influence that. And that's by having a proper plan. So all the problems we deal with come down to basically one thing and that's communication. So if we order a part that gets delayed somehow, the communication didn't work. Whether it was us the way we ordered it, whether it was the receiving company that didn't understand the order, didn't ship it, or if it was delayed, didn't let us know. So, as long as we can manage the communication, it is a phenomenal industry to be part of. I love talking about what we do. I love meeting with other folks in the automotive industry. I love meeting with the and talking to the youth that want to get involved in automotive. And as long as we put together the right plan and we communicate, it is a blast to be involved in each and every day. And at the end of the day, I got this from my mother. We're not delivering babies, right? We're fixing cars. It's not a big deal. It can be fixed. If a man built it, we can fix it. So, yeah. So the last part of that is keeping it in perspective. I love that that 100% makes sense. Speaking of perspective, I mean, I have a little bit of history in the automotive world. I mean, I was figuring it out the other day, a total of like 14 years in the automotive between the performance side and the, so I know what some of that pleasure and pain is, is both like. I've also realized how quickly that has changed. The end is changing. When you look at cars, 15, 20 years ago, when we finally got fuel injection, 20, 25 years ago, to now, the variable valve timing, the electric water pumps, the I mean, so, so many things have just changed so much. And it the same thing, I guess I would say would be true of marketing, especially as AI becomes more readily used and things of that nature. You're a highly motivated guy, but what actually keeps you motivated to keep up with both of those things? Because they're very complex and they're very fast changing. That's got to be a ton of effort. How do you do it? Well, on the changing technology side, we just we have to learn. We have to absorb what's happening. And sometimes we may not see it in the automotive aftermarket for several years, you know. So Adas technology comes out, advanced driver assistance systems. So that's your backup camera. That's your lane departure, your automatic, cruise control. You know how it adapts. You know, the repairs and that we didn't see right away because a lot of that stuff will go back to the dealer during the warranty period. So we have a nice lead time to learn about those things. What's a how do they get how do they work? How do they get repaired? Can we even service them? What equipment do we need to service them? How do we train our folks to do that? And then on the marketing side, when you watch your competition and they're coming up with the creative videos or the great brand messaging or some new whiz bang feature service that they're offering, you don't want to be left behind. And, I always say we don't have competitors in our space because there's enough cars to work on, but you do want to be the best. So what can we do to learn what's happening, what's doing something different going to get for us? And back to the consistency of making the videos and just doing it do the same. On the marketing side, we we flipped our social media this year on the radio side of things. We're doing some off brand goofy videos and they're really starting to come out. You know, we're entering fall here. They're really starting to come out now and through the end of the year. There's some people that might say that's different. Not not edgy, just goofy funny maybe a little bit off brand. If that gets a couple extra eyeballs and we think differently about it, why not. And if it doesn't work we won't do it again. And we'll fire somebody. What do you feel like? And looking at general business. What do you what do you feel are some of the key factors that have made you successful in what you've accomplished as of this far? One word. People love it. Take care of the people. Without people, you don't have a business. Sure. And and without people, we don't have clients or customers. So we really have to take care of people and, you know, there's a lot a lot of people will talk about empathy. But until you actually use that and as part of your day and it's part of your routine as part of the way you work with people, once you understand empathy or your team understands it and implements it and uses it, it's a game changer and we should always be putting our team members first. You know, one of the things I've always been big on is celebration. We celebrate birthdays. We celebrate work anniversaries. If there were some personal successes, we celebrate those as a team. We have professional wins in our organization. We celebrate those two. Celebrating birthdays is a gift card and a nice ice cream cake. But we bring the team together and we sit down for a while. Engaging the team that way helps. Leading by example helps. Without strong people, then no business owners would be where they were. Interesting. Love that, love that. You've also said that life is all about expectations. I heard a quote before that said, unspoken expectations are future regrets. Oh, gosh. I heard that, and I was I mean, I had a similar reaction to that, your life being all about expectations. How does that guide you in your work? And then flip that to how does that guide you in the marketing? Yeah. So when we communicate expectations, we set the specifics we want to have happen. So for example I talked about delegating that weekly checklist. I told them this needs to be implemented next week and it needs to be updated weekly. There's a clear expectation of when it has to be because the emails timestamped right. And then how often, how often it needs to be implemented or used. That's a very clear expectation. And there was a link to the form. So there's no question what form we're going to do. And if we approach that in every aspect of our life professionally and personally, what could go wrong? Right. Something good. But really, you know, it's the same thing. You know, my wife will say to me sometimes, oh, I thought you would have done that while I was gone. Oh, why? We haven't talked about that. I'm a male. I, I might see that there, but I don't know that I'm supposed to do anything with it. But if she had said on the way out, hey, I'll be back at four, you know, is there a way that you could paint the wall or put the dishes away or whatever? Right now there's an expectation. I better have that done before she comes back. I can goof off, but as long as it's done for them, and it's the same. You know, you asked about marketing and setting expectations. Do you mean from the consumer perspective, the person. Yeah. So, yeah. How do you how are you setting that for what they should expect when they walk in the door. Yeah. So this comes down to something I call Everything Matters. Oh I like. That. Everything we do matters. So your marketing message needs to speak to your consumer. Your customer, your client. And when they engage in it, it has to match. So what I mean is, is the parking lot clean? If you say, hey, we operate the cleanest business in town when they show up, is it the cleanest business we make it easy to do business with? Is it? If they show up, you know, are they being greeted as everything right? We offer free loaner cars at reader. Well, if someone expects it, do they get it? You know, we have to deliver. As business owners, we have to deliver what we say we're going to do. You know, comes down to warranties or whatever, whatever is part of your offering, it has to work as good as or or better than what you promise. And there's one quick thing I want to say on this, too. There's no doubt prices on everything are more expensive. Everything has gone up, but the customer experience hasn't changed much. So now I'm paying a lot more and I'm getting the same experience, which means I might not be as happy as I once was spending the money for this. And that could be eating out the dinner, going the Home Depot and buying stuff, getting your car repaired, going to a baseball game, whatever. What can we as people in business do to bridge that gap to? And that's value. The price I pay for what I get that's, you know, what can we do to close that value gap? That's a really interesting point. So I mean, you guys have always strived for that customer service. Have you said, look, we need to be even more intentional about that in terms of recently with that, making sure that gap gets closed a little bit. Yeah. You know, simple things as to just communication, when you know we want you, nothing is more frustrating when you drop your car off to get serviced. And it like that, I drop it off to the abyss. Right. I haven't heard anything. It's 430. They close at 530. What's going on? Just making sure those regular update calls happen. We use a lot of text messaging in our organization now, so I can text you an inspection. I can text you an estimate. You can do things and interact through texting, actually approve things to that offer some value. Because let's say, for example, your Volkswagen was in the shop right now and the technician or service manager is trying to get Ahold of you. You can't answer, right? But you might be able to look at your phone and type something and say, yes, you know, explaining everything that was done. So when you pick up your vehicle as an example, not just sign here, sign here. Thank you. It's let me explain everything we did. Let me explain the warranties to you. Let me explain what we had to do to get here. So you really understand why am I paying so this amount of money to get this done? And then what else can you do? You know, we always tap off fluids and tire pressures, but maybe that license plate is only hanging on with one bolt. Well, let's put another bolt in there. Maybe that windshield is super dirty on the inside. Let's wipe that off. Might not be able to do it every time. Sure, but you do. Those little extras, you don't have to brag about it. Hey, by the way, we took care of this and just. And that good experience should close that value gap. Interesting. Because, yeah, I there's many times where I've been someplace and like you get in the vehicle afterwards and you're like, oh that's what the road actually looks like. When the window's been wiped down. Yes. That's actually what it looks like. You've always tried to give back, even through some of the stuff that you you say, you try to help motivate people. You try and give them this level of accountability. You're like, hey, I got out and ran the day. You don't sit there and be like, why haven't you? But you give that that accountability. Where does that piece come from in, in terms of the trying to motivate others? You know, I, I don't know where it started, but I'm a big believer in if we can make other people around us better, we will in turn be better. You know, I, I always feel I, I kind of feel bad as I'm saying. Hey, I just got back from a run or I went cycling or kayaking or something, but I do it because I want to let folks know that there's time to do all this stuff. There's ways to make you a better person, you know, maybe someone sees it and says, picture. I'll take a great example. I was working at my home office years ago, and I pick up my phone and it's on a weekend and I start scrolling and I see Dale Earnhardt Jr, who's a NASCAR driver, just posted. He got back from a bike ride. So he he really got into road cycling. Him and Jimmie Johnson I saw that. I thought, what am I doing here working? I put that down, I shoot it up. I remember I went for a run or a ride, but I did. I got out and I did something because I saw something else, and that just gave me a little bit of motivation. I wasn't disciplined enough. Do it on my own, sure. But I saw that and I was like, yeah, I got to go out and do that. So, if we can just help everyone around us be a little bit better, inspire them or nudge them or be like, hey, I'm having fun. You're not. Maybe that fear of missing out says, you know what? I'm going to go out for a run too. I love that, absolutely love that. What do you feel is the next step for Late to Grid? I see the look on your face like, oh, oh, because that is the I mean, that's the podcast we've been working together on. You've had that for quite some time. We've just started collaborating on it. It's been a ton of fun for me just to have, like to see the guests that you're having in and stuff like that. Plus, I get to sit here and listen to you talk about racing stuff. Not a bad day. What what do you feel is like some of the next steps or what's the next development for you or something like that? Yeah. You know, so with, with your help sort of realized, you know, the original intent of the, of the podcast was just to share stories of everyday people getting on track. How did they do it? Where did they start? Who help them? What did what can I learn from them? And one of the things I love is the business side of motorsports. And I started to sprinkle some of that in and realized that it was kind of migrating a little bit towards that, the business side. So we're going to bring it back back to the average Joe or Jane getting on track and sharing those stories. Now sprinkle in some industry experts to help us along. But, that's really going to be really be the focus and the I mentioned to you earlier, someone said, hey, are you still recording those? I haven't seen one in a few weeks. And yeah, we did slow down, on the recordings. You know, you talk about giving some things up, you know, to make decisions, and that's kind of what happened over the summer. But as you know, we're recording a bunch more. We're going to hit the ground running, in Q4 and then into 2025. But one of the things I'm looking at, too, is what additional content can I create that helps folks with their racing career? Awesome. So yeah, so that could be, digital courses that help them secure sponsorships. Maybe it's, a spin off podcast or digital course that helps them understand how to use data better. And some of this stuff is out there, but it doesn't necessarily speak to the same listener we have. Sure, it's not always geared towards that person. That's just trying to figure it out, right? Yeah, yeah. So but yeah, more consistent, more people that are going to share their motorsports journey with the goal of helping someone take that next step from maybe just listening to signing up to do an HPD event. That's very, very cool. Bill, I want to thank you for coming in the day. Thanks for the time. There are two podcasts you recorded before this. We'll put links to those also. Those were great. Thank you. This was a ton of fun. Thank you. I really appreciate it. Thanks for having me. For all of those out there that are watching and or listening. Bill's obviously got, first off, a unique story and just a very like focused direction on a lot of things. And to me that's something that a lot of people are missing in both their marketing and the podcast that is associated with their marketing. So take some lessons from this. And as always, do me a favor. Take care of yourself and if you can take care of someone else, we will see you soon.

People on this episode

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Josh Troche

Host
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Bill Snow

Guest