Podcasting Momentum - The Marketing Flywheel for your Businesss
Welcome to Podcasting Momentum, the show that helps business owners and marketing managers like you get to the heart of what makes a podcast successful. In each episode, we will do a deep dive with fellow podcasters to uncover the real stories behind their shows. We skip the small talk and get straight to the actionable advice that will help you gain traction and build a loyal audience with your podcast.
From the origin story of a show to the technical challenges and strategic pivots along the way, we'll give you an inside look at how real podcasters build momentum. You'll learn how to overcome common mistakes, create engaging content, and turn your podcast into a powerful business asset.
We focus on the topics that matter most, including:
- The Origin Story: Discover why people start their podcast and the specific problem it was designed to solve.
- Overcoming Challenges: You will learn how podcasters navigate technical hurdles, audience growth issues, and even major life changes that could get in the way.
- Audience-Centric Content: We will help you understand how to provide real value to your listeners, making them a part of your journey, not just a metric. This is where they turn into customers, not just downloads.
- The Business Impact: Explore how a podcast can be a powerful tool for your business and lead to new clients and opportunities. It's not just about an audio file that you're sharing. This is audio, video, reels, blogs, emails, and more!
Your podcast can be one of your most powerful marketing tools. It's a way to establish yourself as an expert in your field, build trust with your audience, and create a continuous stream of content for your entire marketing ecosystem. From the core audio and video content to repurposed blogs, social media posts, email newsletters, and more, a single conversation can power your content for weeks.
Ready to level up your podcast? We've got you covered. Sign up for a free 30-minute no pitch podcast consultation with Josh and his team to get personalized feedback on your podcasting journey. You'll walk away with actionable tips on improving your camera and microphone setup, and how to structure your show for maximum impact.
Episodes
67 episodes
How a Trial Lawyer Uses Podcasting for Brand Building and Education
What happens when a high-stakes trial lawyer leverages law firm podcast production to transform their practice? You get gripping stories, deep reflections, and a masterclass in storytelling for brand building with podcasting. In this episode, J...
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Season 3
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Episode 13
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38:50
Podcast Success and Client Attraction: Marketing Strategies with RSS.com's Greg Wasserman
If you’ve ever felt stuck building your podcast audience or wondered why your show isn’t gaining traction, this episode is your wake-up call for marketing with podcasting. Josh Troche sits down with Greg Wasserman, Head of Relationships at RSS....
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Season 3
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Episode 12
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46:26
Tina Dietz Reveals How to Know When Your Podcast is Ready to Become a Book
Podcasting builds awareness... but if you want credibility that opens doors, gets you speaking gigs, and positions you as the expert in your space, you need a book. In this episode, discover how to turn your podcast into a powerful aut...
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Season 3
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Episode 11
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34:30
Done Is Better Than Perfect: Dr. Jake Clendenning on Why Most Podcasts Fail (and How to Fix Yours)
You’ve got the mic, the lighting, the guest with 12 titles… but your podcast growth? Not matching the effort you’re putting in.Turns out, it’s not your setup, it’s your strategy.In this episode, Josh Troche sits down with executiv...
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Season 3
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Episode 10
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37:31
How Rob Durant Uses Podcasting to Build Trust and Elevate the Sales Profession
Rob Durant didn’t set out to become a sales expert or a podcaster. But when a “customer service” job came with a hidden sales quota, everything changed. In this episode, Rob shares how leaning into his Disney-trained customer servic...
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Season 3
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Episode 9
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42:09
Inside Maureen Pisanick’s School Lunch Podcast | Client Attraction & Brand Building with Podcasting
Discover how Maureen Pisanick leverages her School Lunch Podcast as a powerful tool for client attraction and brand building with podcasting in the nutrition and education sectors. Maureen reveals her unique approach to marketing with podcastin...
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Season 3
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Episode 8
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45:02
How Jo Long Uses Podcasting for Sustainability and Responsible Marketing
You can knock… or you can podcast your way in.When Jo Long realized business leaders weren’t responding to sustainability conversations, she didn’t double down on cold calls, she launched a podcast. In this episode, Jo breaks down how
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Season 3
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Episode 7
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26:29
How Podcasting Built Credibility for Darrin Grella’s Real Estate Tech Startup
What happens when a real estate tech startup realizes they have a marketing problem, not a tech one? They launch a real estate podcast but not just to sell. Instead, they build a platform for community building, education, and brand credibility...
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Season 3
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Episode 6
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30:08
Authentic Podcasting Lessons from Mark Grimes That Every Beginner Should Hear
What happens when a working-class dad turns life’s challenges into a platform for change? For Mark Grimes, it meant turning his passion for volunteer mental health into Chewing the Crust, a storytelling podcast that’s...
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Season 3
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Episode 5
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29:40
How Gary Stocker Uses Data Storytelling on His Podcast to Expose the Higher Education Crisis
What if your college shut down halfway through your degree? You’ve invested time, money, and your future, only to face locked doors and unanswered questions. For thousands of students, this isn’t a hypothetical. It’s already happening. And it’s...
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Season 3
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Episode 4
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30:23
Saving Lives with a Podcast: Jason Stone Is Raising Prostate Cancer Awareness Through Storytelling
Jason Stone didn’t plan on becoming a podcaster… but after his diagnosis, sharing his story became a way to connect, educate, and advocate.In this episode, we explore how Jason’s raw and unfiltered YouTube podcast became a powerful platf...
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Season 3
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Episode 3
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24:30
Podcasting Making a Superpower: How Nicolas Comstock Uses His Voice to Change Public Policies
What do you do when the world tells you you’re unemployable? If you're Nicolas Comstock, you start a podcast and change the game.In this inspiring episode, Nicolas, host of Nick Speaks, shares how he turned a career setback into...
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Season 3
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Episode 2
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19:39
Why Authenticity Fuels Lead Generation and Client Attraction
How do you turn a microphone and a message into real client attraction and lead generation?In this episode, Josh Troche sits down with Kevin Anthony, a certified sexologist, relationship coach, and host of The Love Lab Podcast with over ...
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Season 3
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Episode 1
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30:17
Podcast Pivot Made Simple: Rebranding Strategies for Marketing and Brand Building with Podcasting
Change is the only constant in podcasting, especially when it comes to marketing with podcasting and brand building with podcasting strategies. Algorithms shift, platforms evolve, and audiences grow or sometimes disappear. That’s why knowing wh...
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19:22
Fix Your Podcast Set Design And Save Your Personal Brand From Bad Backgrounds
Your podcast studio speaks before you do. What's it saying about your personal brand?In this episode, we dive deep into creating an intentional podcast set design that elevates your message and connects with your audience. Whether you're...
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22:12
Microinfluencer Success: Why a Small Podcast Can Have a Massive Impact
Want a real look behind the scenes of what makes a small podcast thrive? In this episode, we’re diving deep into how becoming a micro influencer can lead to powerful audience relationships, even without massive downloads.We’ll break down...
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28:46
Looking Your Best on a Budget: Lighting Setup and Podcast Studio Setup Hacks You Need
Ever hop on a Zoom call, hit record, and later realize you looked like a shadowy floating head with a plant sticking out of your head thanks to where it was placed in the background? It happens more often than you'd think. Those little details ...
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30:47
7 Podcasting Tips for Sounding Your Best: From Pop Filters to Room Acoustics
Are you sounding your best? Here's how to fix that.In this power-packed episode, we dive into 7 practical podcasting tips that will immediately upgrade your sound quality, without requiring expensive gear or a full studio build-out. Whet...
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31:03
Beyond Q and A: How to Use Your Podcast for Business Growth and Brand Alignment
If you're a small business owner or marketing manager wondering how to turn your podcast into a true marketing powerhouse, this episode is your blueprint.We go beyond the typical Q&A format to explore actionable ways to align your po...
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20:08
Marketing vs Sales: Fix Your Brand Awareness Strategy With Better Podcast Content
Many small businesses fall into the same trap: confusing marketing with sales. In this episode of The Power of Podcast, we break down the critical difference between marketing vs. sales, and why understanding this ...
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24:56
Small Podcaster’s Guide to Big Growth Using Analytics
Are you a small business owner or marketing manager wondering how to use podcast analytics even when your show has just a handful of downloads? You're not alone, and you're definitely not wasting your time. In this episode of The Po...
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21:54
Does Your Podcast Suck? Fix Quality Issues With Proven Podcast Production Tips
Ever finish recording and think, “Wow… that was rough”? You’re not alone, and your podcast isn’t doomed. In this episode of The Power of the Podcast, we dive into the most common podcast mistakes that even seasoned hosts make and wh...
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22:16
How Storytelling Helps You Elevate Your Brand & Podcast Growth
Want to know the secret behind the most successful brands and podcasters? It’s storytelling, but not just any kind. This episode explores how to strategically use authentic narratives to build trust, humanize your brand, and make your marketing...
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Season 2
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Episode 15
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27:14
Podcasting for Future Business: What’s Working in 2025
Welcome to 2025 where podcasting isn’t just a medium anymore, it’s a movement. In this episode, we dive deep into what the future holds for content creators, especially small business owners and marketing professionals who are ready to use podc...
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Season 2
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Episode 14
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27:47
6 Podcast Formats That Build Brands
Sick of the same old interview or solo podcast episodes? This week, we flip the script.Join us as we dive deep into 6 innovative podcast formats designed specifically for business podcasting, branded content creation, and small business...
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Season 2
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Episode 13
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25:52