Podcasting Momentum - The Marketing Flywheel for your Businesss
Welcome to Podcasting Momentum, the show that helps business owners and marketing managers like you get to the heart of what makes a podcast successful. In each episode, we will do a deep dive with fellow podcasters to uncover the real stories behind their shows. We skip the small talk and get straight to the actionable advice that will help you gain traction and build a loyal audience with your podcast.
From the origin story of a show to the technical challenges and strategic pivots along the way, we'll give you an inside look at how real podcasters build momentum. You'll learn how to overcome common mistakes, create engaging content, and turn your podcast into a powerful business asset.
We focus on the topics that matter most, including:
- The Origin Story: Discover why people start their podcast and the specific problem it was designed to solve.
- Overcoming Challenges: You will learn how podcasters navigate technical hurdles, audience growth issues, and even major life changes that could get in the way.
- Audience-Centric Content: We will help you understand how to provide real value to your listeners, making them a part of your journey, not just a metric. This is where they turn into customers, not just downloads.
- The Business Impact: Explore how a podcast can be a powerful tool for your business and lead to new clients and opportunities. It's not just about an audio file that you're sharing. This is audio, video, reels, blogs, emails, and more!
Your podcast can be one of your most powerful marketing tools. It's a way to establish yourself as an expert in your field, build trust with your audience, and create a continuous stream of content for your entire marketing ecosystem. From the core audio and video content to repurposed blogs, social media posts, email newsletters, and more, a single conversation can power your content for weeks.
Ready to level up your podcast? We've got you covered. Sign up for a free 30-minute no pitch podcast consultation with Josh and his team to get personalized feedback on your podcasting journey. You'll walk away with actionable tips on improving your camera and microphone setup, and how to structure your show for maximum impact.
Episodes
86 episodes
How Authentic Podcasting Builds Trust & Clients in Construction Marketing
Can podcasting really help construction and industrial brands build trust, authority, and clients? In this episode, Wes Towers of Uplift 360 shares how authentic conversations, not polished marketing fluff, are becoming one of the most powerful...
Why Most Podcasts Fail (And How to Build One That Actually Grows Your Business)
What does it really take to build a podcast that drives real business results?In this episode, we sit down with Seth Goldstein, a podcaster, digital marketer, and founder of Goldstein Media to break down what actuall...
When Your Podcast Becomes a Business (And How to Grow It Right)
What happens when your podcast stops being “just for fun”… and starts becoming a real business?In this episode, Josh sits down with John Taylor to unpack the moment many podcasters don’t see coming when audience growth, s...
Why Your Content Isn’t Working (And How to Fix It Fast) | Podcasting Tips
If your content isn’t getting traction, it’s not because you’re not working hard it’s because you’re not creating what your audience actually wants.In this episode, Josh and Aaron break down how to build content that people are...
Mastering Podcast Guest Matching & Real ROI with Alex Sanfilippo
Finding the perfect podcast guest is often like finding a needle in a haystack. It can be confusing, time consuming,and frustrating. In this episode of Podcasting Momentum, I sit down with Alex Sanfilippo to learn how he solved this ma...
How I Filter Podcast Guests & Play the Long Game with Agi Keramidas
What can you learn from a creator who has published more than 500 podcast episodes? In this episode, we sit down with Agi Keramidas, who transitioned from a 20-year career in dentistry to hosting a wildly successful personal development podcast...
The "Nebulous" ROI of Podcasting, Building Authentic Trust, & Pristine Audio with Rachel Moore
Why are you podcasting in the first place?In this conversation, Rachel Moore joins us to break down what makes a business podcast actually work. We get into the real reasons companies start podcasts, why so many shows create friction for...
How to Get 13 Million Downloads & Escape the Social Media "Rented Land" Trap with Jordan Blair
Are you relying too much on social media to build your audience? In this episode of Podcasting Momentum, we dive deep into brand building with podcasting alongside Jordan Blair, producer at Buzzsprout. Jordan shares her wild career journey from...
How to Master Your Audio Branding and Podcast Voice with Jodi Krangle
So many marketing companies talk about brand voice, but they don't talk about the actual voice that is your brand. This is especially true if you are doing brand building with podcasting. In this episode, we sit down with veteran voice actor Jo...
The Real ROI of Podcasting: Return on Impact & Strategy with Sarah Lohse
Are you obsessing over podcast download numbers and expecting overnight success? It’s time to change how you view your show's ROI. In this episode of Podcasting Momentum, we sit down with Sarah Lohse, founder of Branded Media, to discuss why th...
How to Master Nuanced Interviews & Strategically Charge Guests with Tommy Serafinski
Are you avoiding difficult conversations on your podcast, or are you leaning into them to build a stronger audience? In this episode of Podcasting Momentum, we sit down with Tommy Serafinski, host of the Conservation and Science podcas...
20+ Years of Podcasting: Lessons from Hall of Famer Dave Jackson
Thinking about starting a podcast, or wondering why your current one isn't growing? Join us as we sit down with podcasting legend Dave Jackson, a Podcast Hall of Famer who has been behind the mic since 2005.Dave shares invaluable lessons...
Building Community & Brand Authority Through Podcasting with Ande Lyons
Are you obsessed with download numbers? It’s time to shift your focus. In this episode of Podcasting Momentum, we are joined by the vibrant Ande Lyons, a veteran podcaster since 2012 and host of "Don't Be Caged By Your Age."Ande shares h...
Strategy Over Tools: Podcast Lead Generation & Systems with Nathalie Doremieux
When you transition from Silicon Valley software engineering to the creative world of podcasting, you bring a unique "systems-first" perspective. This week, Josh Troche sits down with Nathalie Doremieux, founder of The Membership Lab, to discus...
Beyond the Mic: Building Community & Brand Authority with Riverside’s Kendall Breitman
When you want to master an industry, you talk to the insiders. This week, we're joined by Kendall Breitman, Community Manager at Riverside.fm, to discuss the intersection of journalism, television production, and the future of podcasting...
The Progress Bus & Personal Branding with Mitch Carson
What is your personal brand? According to Mitch Carson, it’s what people say about you when you’ve left the room. In this episode, Josh Troche and Mitch Carson discuss the evolution of media—from the high-pressure, four-minute windows of live T...
Bosses Start Somewhere: Landing Big Guests and Building Long-Term Momentum with Reilly Stith
Bosses Start Somewhere: Landing Big Guests and Building Long-Term Momentum with Reilly StithEpisode SummaryIs "overnight success" real? According to guest Reilly Stith, it usually takes about a decade. In this episod...
Stop Hating the Camera: Why Video-First is the Ultimate Strategy for Brand Building with Katie Fawkes
Are you avoiding video because it feels too complex, expensive, or just plain scary? You aren't alone. Katie Fawkes, Marketing Manager at Ecamm Live, started her career in English Literature and swore she would never go on camera. Today, she’s ...
How Niching Down Saved Adrienne Wilkerson's Business and Boosted Brand Building with Podcasting
Thinking about niching down your podcast or business—but feeling overwhelmed by the idea? You're not alone. In this episode, we talk with Adrienne Wilkerson, co-founder of Beacon Media + Marketing, who de...
How a Trial Lawyer Uses Podcasting for Brand Building and Education
What happens when a high-stakes trial lawyer leverages law firm podcast production to transform their practice? You get gripping stories, deep reflections, and a masterclass in storytelling for brand building with podcasting. In this episode, J...
Podcast Success and Client Attraction: Marketing Strategies with RSS.com's Greg Wasserman
If you’ve ever felt stuck building your podcast audience or wondered why your show isn’t gaining traction, this episode is your wake-up call for marketing with podcasting. Josh Troche sits down with Greg Wasserman, Head of Relationships at RSS....
Tina Dietz Reveals How to Know When Your Podcast is Ready to Become a Book
Podcasting builds awareness... but if you want credibility that opens doors, gets you speaking gigs, and positions you as the expert in your space, you need a book. In this episode, discover how to turn your podcast into a powerful aut...
Done Is Better Than Perfect: Dr. Jake Clendenning on Why Most Podcasts Fail (and How to Fix Yours)
You’ve got the mic, the lighting, the guest with 12 titles… but your podcast growth? Not matching the effort you’re putting in.Turns out, it’s not your setup, it’s your strategy.In this episode, Josh Troche sits down with executiv...
How Rob Durant Uses Podcasting to Build Trust and Elevate the Sales Profession
Rob Durant didn’t set out to become a sales expert or a podcaster. But when a “customer service” job came with a hidden sales quota, everything changed. In this episode, Rob shares how leaning into his Disney-trained customer servic...
Inside Maureen Pisanick’s School Lunch Podcast | Client Attraction & Brand Building with Podcasting
Discover how Maureen Pisanick leverages her School Lunch Podcast as a powerful tool for client attraction and brand building with podcasting in the nutrition and education sectors. Maureen reveals her unique approach to marketing with podcastin...