
The Power of the Podcast: Unlock Your Brand's Marketing Potential
Are you looking to leverage the power of podcasting to elevate your brand and connect with your audience? Welcome to The Power of the Podcast, brought to you by Pedal Stomper Productions where we understand the unique potential of branded podcasts.
We delve into the essentials of creating effective branded podcasts that help you connect with people by going beyond the hard sell. You don't want to be one of those podcasts that sound like one giant sales pitch or offer bad information. Instead, we focus on helping you to deliver the right message and achieve your marketing goals without sounding like, well...marketing.
Here’s what you can expect to learn:
- Building a Strong Foundation: We cover the basics of branded podcasting, including defining your brand's educational niche and developing consistent content pillars that will keep your audience coming back for more. We emphasize the importance of defining where you excel in educating your audience.
- Strategic Planning: Discover how to build out a strategy to make your branded podcast successful. We guide you through conducting a brand audit by looking at your podcast purpose, brand values, mission, and target audience.
- Audience Connection: Learn how to identify your ideal listener, who often aligns with your ideal customer, and understand their pain points and informational needs. We believe in addressing those needs and providing value to ensure your podcast resonates.
- Content that Converts: We explore how to develop content that aligns with your marketing goals and maps to your sales funnel. We discuss strategic calls to action that are more of a soft sell, like offering free resources or inviting listeners to your online community.
- Standing Out in a Crowded Space: We provide insights on how to differentiate your podcast by focusing on your unique value proposition and ensuring high-quality production. Learn the importance of engaging storytelling to connect with your audience.
- Building Know, Like, and Trust: Understand how podcasting is particularly effective at developing that crucial "know, like, and trust" factor with your audience. By offering consistent value and educating your listeners, you can build deeper connections than other ad formats.
- Leveraging Podcast News and Trends: Stay informed with our take on podcast news, particularly how advertising works with smaller podcasts and the effectiveness of branded podcasts as a marketing tool. We discuss how smaller, targeted podcasts often have a more engaged audience.
- Measuring Your Success: We touch upon the importance of understanding your podcast analytics and determining the return on investment for your branded podcast. Learn how to look at listener retention and website click-throughs.
- Community Building: Discover how to use your podcast to build a community around your brand, encouraging interaction and fostering a sense of belonging among your listeners.
Whether you're just starting your podcast journey or looking to refine your existing branded podcast strategy, we offer valuable insights and practical advice drawn from our experience in podcast production. We believe that a well-executed branded podcast is a powerful marketing asset that can help you reach a targeted audience, build brand awareness, and establish yourself as a thought leader in your industry.
Tune in to learn how to make your branded podcast a successful and effective marketing tool for your business!
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The Power of the Podcast: Unlock Your Brand's Marketing Potential
Make More Sales: The Sales Doctor's Secret Formula
Tired of spinning your wheels and getting nowhere with sales? This ain't your grandma's sales training. Pedal Stomper Productions brings you a no-nonsense conversation with sales expert, Marvin Montgomery – the Sales Doctor!
Marvin reveals the brutal truth about what most salespeople get WRONG, and shows you how to turn things around FAST. You’ll discover how to:
- Master active listening: Stop talking and start HEARING what your customers really need.
- Crush objections: Turn those "no's" into "yeses" with proven strategies.
- Level up your role-playing: Practice like a pro with realistic scenarios, ditch the awkwardness.
- Build unshakeable confidence: Develop the mental toughness to handle rejection and stay positive.
- Create a sustainable sales system: Implement strategies that deliver consistent results.
Plus, Marvin shares his unique "Training Wheels" approach to learning, and why preparation is EVERYTHING. Ready to transform your sales game? Hit subscribe and join the Pedal Stomper Productions community for more killer marketing and sales insights!
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Too many people wait until they are really, really sick before they call a doctor. And I do not want you to be one of those people. So today's guest is the sales doctor, Marvin Montgomery. At a young age, my dad told me that no matter what you do in life, you're going to need to be a salesperson. You're going to need to sell yourself to get the job. If once you have a job, if it's maybe you're an engineer, you need to sell the project. You need to do all sorts of these things. So if you want to get better at something that's going to have a big effect on a lot of places in your life. Stay tuned. Oh, thanks for coming on, Marvin. I really appreciate it. You've worked with hundreds of organizations. What is the number one thing most salespeople miss? I was just talking about that before I walked in. Love a gentleman. The one thing that is probably the hardest thing for not just salespeople, but people is just active listening. We think we're listening, but we're not. Which means we miss important information that the customer is trying to say is say to us, because what they do is they give us soundbites. You know, remember the soundbite we hear all the time on the personal side, I don't feel well today. Well, we do good with that one. We're an active listener with that one because we'll lean in and go, oh my God, Josh, what's the matter? That's that's really listening and showing concern. Right, right. You're not going to go, oh my God, someone called 911. Hey, do we have defibrillators here? Hey, does anybody know what's right? We're not going to react. We're not going to assume we're really going to drill down on the, you know, initial statement because I call it soundbites. We're going to drill down that soundbite until we get the information we need to provide a customized solution. But the problem is getting people past that fix it mentality. As soon as you say something. Let me fix that for you. I love. It's funny because it's as we consult with some podcast hosts. I talk to a lot of them about that because I'm like, you're the host. I've had you on because you're an expert. Why am I going to talk over you? I want to hear I had you here because I'd like to hear from you. Yes. Yes. So that's the main thing, is getting people to understand that selling is not telling. True. Selling is asking questions and listening, but getting people to get past their initial reaction of reacting to what people say instead of taking time to respond to what people say. That that makes perfect sense. And I mean, I see this everywhere, every day, all the time. When we're in the intro, I said, we're going to help a lot of places in life. Yes, I agree of you've mentioned that, like early in your experience in your career, you were at a company that prioritized training and they taught you not practicing on customers. Yeah. You've talked a lot about like role playing, as a way to practice sales skills. I'm someone that has a difficult time sometimes with role playing. So what are some tips that you can give someone to, like, make that more realistic and to bring some of those things up ahead of time. Well, the key thing is to use what I refer to as preparation before your practice. So I want to give you the answers and then let you practice the answers. Role playing I think sometimes is viewed on oh my God. They're going to put me on the spot and I hope I can get through this. Without looking like an idiot right. But the preparation before the practice, it's it's almost like, remember in school they would give us a the, spelling test, you know, and, you know, up until I forget what grade. But they'd give us the answers on Monday. When you really think about it. Yeah. No, they wouldn't be. Those were the answers. And all we had to do was practice them. They'd actually give you a little trial test on Wednesday. So any ones that you missed, you could correct, you know, make some correction. So on Friday there was no reason not to get up. Yeah. To get away. What was the same thing? Why would you get out there in front of a customer and not be prepared for anything that may come up during this discussion? Yeah, I mean, you I can't give you a little slip of paper and go, hey, look, before we start the sale call. Don't ask me about. Please don't say the price is too high. I have no idea how to handle that. And I give discounts every time that comes up. Preparation. I wrote a sales tip. I think, you know, I do those sales tips every Monday. So I wrote a sale tip. About a year and a half ago. It was titled Preparation Prevents Perspiration. So that just be prepared, you know, so I would the best way to to actually practice in that role play, your best way to practice is come up with a realistic scenario. How should I respond to that scenario? Go over different ways to respond to it and then practice that response. Because think about it. How do we get better at anything? Practice. Yeah. But if you and that 100% makes sense, if you haven't been shown how to do it correctly the first time, all the practice in the world, if you're practicing wrong or you're practicing something random, isn't going to make any sense. Yeah. So if you prepare for that, that that makes a world more sense to me that so it is that pricing objective or price price objection or the, well, I got to talk to my boss. Herman. Objection. Well, let me think about it. Yeah, or sometimes it's competitive. If you're in a very highly competitive industry, I'm going to get 3 or 4 quotes. I'm just not going to go off of what you told me. So I'm going somewhere and I might say to you, you know what? Hey, thanks for coming out today. Just, I'm going to get a couple of estimates. What you what do I do? What do I do now? That's that's when the sweat comes. That's what. And when they see the sweat stains, if you haven't prepared because it's going to come up. Yeah. So are you prepared for what's going to come up during this discussion? And, one of the things I heard a while back, the person said to me, don't practice until you get it right. Practice until you won't get it wrong. So I think sometimes we don't practice enough. Sure, because there's a muscle memory there of how you would normally react or respond to that. How do I get past that? So I don't let my emotions control what my mouth is going to say next. It's funny, that brings almost like a basketball analogy to me. Like, I mean, you saw like Kobe Bryant, people like that. They could, they they could sink a basket. Yeah. But they would still sit there like Steph Curry for hours after hours at a time. And just sinking baskets, sinking baskets that they know how to do this. So it becomes automatic. Yep. Yep. Until they just it's they have to try to screw it up. That's right. That's right. So let's practice. Not till you get it right but let's practice until you won't get it wrong because there's a lot at stake. Sure, this is my livelihood. I'm a sales. I mess this up. I'm. I'm eat tonight. I'm out. How does, How does someone know when they've started to reach that point? I mean, because it's it's tough to be like. Okay, when when do I start? Is there a light that comes on it? I mean, like, right now my check engine lights on is, is there something when will someone know that they're at that point where this is going to be tough to mess up? I think what happens is going back to this whole thing around practice. When you're practicing, you're practicing with a partner. That partner is also giving you feedback. Okay, so now I'm gone. After the practice is over, you may say to me, hey, Marvin, you got it, man. You didn't stumble. You didn't do. So that's that's what the. It's just like the spelling test, right? You either get them all right or you got a red mark and you got to go back and look. Yeah. And it makes sense too, because I'm sorry this is being recorded. So yeah, you can record you can record yourself. Oh and watch yourself now. You can go back and watch that practice session pretty easy with the cell phone. Pretty easy with the cell phone tablet. Yeah it's interesting too because with that too the, the the other thing is, is I see so many role playing scenarios set up as almost adversarial. Whereas this it is like, hey, I'm here to work with you instead of like, I'm here to make you better instead of to make you feel like you're an idiot salesman. You are you are spot on with that, because the level of intensity of that particular practice should really fit where you're at right now. So once you master that, then I kick it up a notch, then another notch, then another notch, right? So you continue to want grow and get better. Yeah. But this is not an adversarial. Let me see if I can trick Josh. I'm I'm gonna get him this time. Let me let me throw. No, I'm let you know. Today we're going to practice on how to overcome the price. Objection. Let's talk about that. Let's come up with some ways to respond to it, and then we'll practice it. So I'm not saying to myself, okay, I'm gonna hit Josh with this, With this price object, someone gets you off guard. Watch what's squirming. Oh, he's going to sweat. Yeah, that's that's that's the typical old role playing model. Now, I want you. I don't want you to. I don't want you to fear this practice. I want you to actually say, hey, Martin, can you practice with me today? Make sense? Because. Not because I want to get better. Same team. Yeah, absolutely. Love them. Absolutely love that. So you have a book. And thank you for that for this copy. Oh you'll appreciate that. Training wheels. Yes I love the title. Absolutely love that. Look on the back by the way. Let's see here. Oh yes. Oh you have the picture of you and junior as I say. Is that junior? That's junior. And that is I love the bicycle. I love the whole nine yards. That is very, very cool that you did that with that. I mean, to me, there's the parallels between learning how to ride a bike. I did start with training wheels. I ate a lot of dirt. Oh. The I was very much, the. You're going to learn how to ride or you're not or you're not. So get out there, kid. Do. Wow. I mean, the analogy. Where'd that come from? How did you come up with it? It actually came from, my time with, J.P. Robinson Jewelers. Okay. You were not going out on that sales floor into. You had the ability to overcome some of the basic, fundamental things that are going to be thrown at you during that call. So there was a regiment, preparation and practice. Preparation and practice. And back then, they you weren't recorded. If you were, it was this great big old massive thing that they were doing. It was not a cell was really just a lot of practice, a lot of practice. We would practice in between customers. We'd practice in the morning for the store opened up. We practice as a situation that didn't go well after the customer left. I mean, it was all about practice. I mean, I grew up in an organization that spent a lot of time preparing and practicing what you're going to do when the store opened up. That's amazing that that truly. So that's where I got my foundation for this. And then, I started thinking about what my next book was going to sound or look like, and I started thinking about this whole idea of how companies, they would spend some time preparing and practicing their people, no different than what you would do teaching a child how to ride a bike. And I remember I took that picture or somebody took the I didn't take the picture, but I remember somebody took a picture of me, training junior how to ride a bike for the first time. And it's the same thing. And you just gave an example because there's two ways to train somebody, right? You're either going, there's your bike. Right. I'm at it. Right? I like it. I hope you don't break too many things or scar yourself too much before you actually learn, right? Right. And that's called learn by doing. Right. Or you can do what I did with Junior. And you have one hand on the handlebar, one hand on the seat, and you're encouraging him and talking to him and watching him. As a matter of fact, I and in the book I have an example, because I remember him laughing at me because I got on the bike first. Right? And I, you know, in the my, my knees are hitting us. I was just about to say it kind of look like the clown right across the clown. Right. And he's laughing at me. But I wanted to demonstrate to him how easy it is. And that's the thing I, we kind of didn't talk about is before I ask you to practice, I'm going to demonstrate that that's part of the preparation is me demonstrating how to overcome that price objection, how to overcome postponement, how to overcome competition. Because because you may be sitting there thinking, oh, easy for you to say, right? You want me to do this? Can you? Right, right, right. No for sure. Right. So it's demonstrating it to yeah I and I see it all the time. It's interesting how that I mean that crosses over and because there's so many areas plus for me like I am a visual learner. Okay. If I see you ride a bike and you're explaining how to ride the bike, I gonna be like, oh, I can ride the bike. Got it. You give me an instruction manual and I'm going to look at it like it's like a space plane just landed in front of me. Oh. Yeah. Same thing. I'm the same way. We're both on the same page with that one. What are a couple of training wheels that. I mean, I know the practice. Let's say someone's at home. What's a training wheel that they can use to practice that before they the before they go out when get in front of a customer I think I think it's really simple. It's it's identifying. It's self awareness. It's identifying the areas that I know that I'm going to struggle in with, on this call. And maybe it's not objections for you. Maybe it's, I do a training whole series on mastering the sales essentials. So you want to practice areas that you feel that you're not good at. Maybe it's, I call it doing the verbal agenda, because a lot of times you just want to jump right into, the sale of the pitch. Yeah. Opposed to saying, hey, Josh, let me share with you what the next, 15, 20 minutes is going to look like. Very, very similar to what you did with me today. You you really laid out the whole thing before we actually did it, right? Well, why not do that with a customer? Because, first of all, let's face it, just the salespeople have a good reputation. I'm going to go out on a limb here and say. I mean, we're we're we're on the same level as maybe attorneys. And, and we were yeah, we're low. We're low on that totem pole right up there. We're not thought very highly, especially if you're if you're coming into my home business businesses sell me something that busted or crashed or whatever. Unexpectedly. Sure. So now I'm mad because I got to spend money. Yeah, and I got to spend money with someone I don't even know, who's probably trying to trick me and sell me something that I really don't need, because I really not know too much about this product or service or talking about so how do I build that? Know, like, and trust, you know, so a lot of my practicing or a lot of that person's practicing should be around. Am I building the no. Like and trust? I'm working with a company right now on eight areas that you have to build that know, like, and trust and should be practicing. One is how prepared are you? We we talked about this already today. How prepared are you for that meeting? Did you go on LinkedIn to look their name up? Did you research their company? Did you find some kind of connection? So when you first meet with them, you have a rapport builder already prepared because you found out you went to the same this or or, you know, the same that or so first one is that going back to that preparation, what kind of preparation did you do prior to the call? Second one is did you have an opportunity to call them to let you know or to confirm that appointment? So what does that sound like? Is it just robotic? So because answering service. Yeah. Because because you that's a great opportunity to make a what good first impression. Sure. Then you get to the door or their office. You know, what does that look like. What does that sound like. Do you engage them in the conversation? Did your face look, pleasant and professional and as well as you yourself? So we talk about what goes into that and preparing for that. Do you need the practice? The, like I said, that verbal agenda, you know, that leads into that needs assessment, which needs to be practiced too, you know, because a lot of times we forget, like going to a doctor's office, you go to the doctor's office, they don't tell you anything about that. Think about this is kind of scary when you think about the doctor. No, no, there's random person. Could you imagine walking into slides? I think back and go, oh, Marvin, hey, sit down. Let me tell you about the doctor that's going to see you today. Do you know he graduated from. No. Yeah. You don't even know if he is or her or she is a real doctor. Right? You're just trusting, right? They are. Right. They got a white lab coat on and a stethoscope. That's what I see in the movie. Anybody can come out. Because it's all about what they're examining you. It's not about them. It's about you. Yeah. So that's a practice topic of preparation and practice. Topic knowing what to ask okay. Love it. Yeah. And then like you said, overcoming objections and closing the sale and following up and reaffirming. There's so many different areas that people need to really just break it down into those, break it down to pieces. Yeah. Because you want to practice wholesale okay. You want to practice ingredients of that of that sell because a wholesales too much makes sense. Yeah. Makes oh that makes perfect sense. I see a lot of business owners that when they get busy, they're like, hey, I don't have time to sell. Then when they, they, they, they hit the sales hard, then all those sales come in, or are they, when they're busy, they don't have time to sell. So sales die off. Yeah. Then they go out and sell like a mad man. Then there's that vicious cycle. What's what's the way to find that balance in there? Do you tell people to like, look, you just need to schedule time. Yeah. You have to make time, for those opportunities. Because if you're a small business and you and I know about small businesses because I do, we do with cozy. Right. And the problem is you're wearing not only the production hat, you're wearing the sales hat, you're wearing the accounting hat, you're wearing the. Oh, I got to go out to this cozy, networking hat. Yes, we do. And by the way, I gotta have the sales hat on somewhere in there. Yeah, so you have to make time to go out and, you know, make yourself available to, to get new opportunity. It's just not like what you said. It's a vicious cycle. Or, like we talked about at the, at the, cozy, summit, we talked about the importance of is it time to hire? Sure. A salesperson. Right. Because maybe that's really not your forte anyhow, because maybe you're avoiding it. That's maybe that's why it's not happening. That's the. That is an excellent segue into my next thing. So I was listening to another podcast today and he, the, the guest was talking. He basically said, success in sales directly correlates with the person's ability to eat rejection for breakfast. Oh, yeah. Is that do you find that some of the case? Yeah. I tell people, if anybody ask you, what do you do all day? Oh, I get rejected. Right. The average close rate, she's somewhere around 35, 40%. I mean, if you get up there in your 50s, that's that's pretty doggone good. But that means even if you're at 50, that means 50% of the time, you're what it's like being, about. Yeah, it's like being in baseball. Yeah, you can think about it. You can, you can you can actually have an average of two to 10 to 50. Yeah. And get paid a lot of money. But think about it. Yeah. You're only getting on base. Yeah 20% of the time. Yeah. Now that makes sense. That's that it's tough odds to go out there and to realize that, okay, this rejection does not mean that the next one's going to be a rejection. Yeah. What I mean, are there some tools that you tell people that like, look, we know you just got handed a poop sandwich. How do you eat that and move along to the next place without showing them? Hey, I just had a poop sandwich down the road, how can I? Yeah, yeah. One of the first things I always talk about, whether I'm coaching or I'm doing a seminar, I always talk about attitude is everything. You have to have a strong resolve. I was listening to, a coach, doing a news conference, and he was saying, man, you guys are on a 14 game losing streak. He said it was 14 games. You know, because you have to just you got to forget about what happened. You know, you have to have a short memory. I had a salesman tell me, he says. I look at I look at it as a it's a mental marathon. And if you don't have that mental toughness, that sales is not for the week of week at heart. Sure. Because, you and by the way, these these this rejection comes in strings. I mean always not just like here and there. Yeah. No, no, you you could go up five, five opportunities and go oh for five. Yeah yeah, yeah. But then you can go back out again and go five and. Oh yeah, it's funny because you're and you're right because you're, there's times where you go out and you're like, I'm invincible. And then you go out the next day and you're like, I'm an idiot. Yeah. And you're the same person. But the challenge is it's a different situation, right? So yeah, to answer your question, there's there's got to be a mental toughness there. You you you you can that let the last situation, whether you made it or didn't make it affect how you're going to handle the next one coming to you, makes sense. That's why that preparation in practice is so important to stay sharp, to stay fresh. Sure. It's funny, a lot of the stuff that you're saying is, is very I mean, it held true years ago. It holds true today. Are there any pieces of sales that you see that are like where fundamentals are changing? Yeah. I think the technology area, area era that we live in now, it really makes it tougher for salespeople to be as effective as they were in the past. So, I mean, you have to really be, tenacious. You have that. You can't just give up. I was I'm working with a group right now because they have a low close rate on the first time in, because it's very competitive industry, but they're very bad at follow up. We, I title the training. Don't use the f word, because when they would follow up, they would say, hey, Josh, this is my ring. I'm just following up. Oh, gosh. Now this year you had a chance to talk to your wife. Yeah. I'm going. No, you're not following up to see if they talk to the wife. No no no, no. As soon as I see follow in an email, I'm like, I'm outside. You're calling back to get them on the schedule. You're calling back to get this thing moving. You. You have to have a positive assumptive mindset even before you make the call. I'm not calling the follow up. I'm calling to get this thing closed out so we can get this thing moving forward. Oh, I love that. Absolutely. That's so that's I think the biggest change is our our ability to get Ahold of people. I think people's patience is not like it kind of used to be. Sure. They can avoid us if you're trying to get somebody initially. Right. So we have to be a lot more creative. Sure. And how we go about getting that first opportunity, that makes sense. This is one that I've been really excited to ask you. I think we may have touched on it a little bit. What are some of the biggest misconceptions people have about the sales profession as a whole? From a customer standpoint or from someone who is in John Q public? Oh, yeah. They John Q public really thinks it's something that, they have to get involved in. They'd rather have a root canal doing and then deal with the deal with the salesperson, because we, and I think it goes back to what one of the first questions you ask me, no one wants to spend time with someone that all they do is tell and sell, right? So you cannot come across salesy. This should just be two people. That's why. Let me go back to that one thing that you need to have down pat, which is that verbal agenda. See that verbal agenda gives me an opportunity for you to go, oh man, that's great. I thought you were coming here to sell me something, you know? In other words, I have an opportunity now to put your mind at ease. Yeah, and let them know that. Look, the goal this meeting is to see if there's a need for the product or service that I'm providing. And to determine that there's a couple questions I'm going to ask you, Josh, and your answers you give me. Well, let me know whether or not we're going to have an opportunity to work together today. I love that. So and that. It's funny with that agenda too. It shows that, hey, there's a structure to this. I'm not just going to put you in the corner and beat you up until you say yes. Yeah, yeah. That's why I said it's either. Yes, you have to have the mindset that this is an opportunity that's going to end with either a yes or not. Now make sense? It's never no because time brings about a change. Yep. You know and we may in that way I might say, look, just based on what you shared with me today, it looks like we're not going to be able to to work together. And obviously I'm a little disappointed. But hey, when do you think we should revisit this conversation? Sure. In the future. You tell me. 30 days, 60 days, 90 days. I want to put you on my calendar because I really enjoyed the time I spent with you today. What do you think? That makes sense? You and I are going to agree. Or we're going to revisit this again, because sometime it's not now. Right? And I'm okay with that. I wrote another tip that was titled don't Be a Sore loser, because I think another perception is if I don't go along with what you're selling me, you're going to turn into this monster. Yeah, the monster. And I don't want that. That's why I don't tell you. I don't want to buy. I just say, hey, can I just think about this price? Right? I want to let you down easy. Right? Right. It's like the bad relationship. It's not you. It's me. It's me. Yeah, yeah, yeah, yeah, totally makes sense. Don't get mad at me because I'm not buying into that. Please. I don't want go out and with find a nice person right now. What's going to happen when I tell, you know, so instead of telling you that, I'm going to say, let me think about it. Right, right. I'll let you down easy. Know it's not easy. Yeah, I hope you go away. Right, right. No. 100%. That's funny. If someone was going to start a career in sales or is thinking about starting a career in sales, what advice would you give them? I think, first of all, being in sales, I think is one of the best careers you can ever be in because you said it earlier, nothing happens unless somebody sell something. I think people realize that everything's a sale. You know, I volunteer my time for the Hudson job search, and I let that those group of people that are in transition, this is the biggest sell you ever made. You're never going to make it yourself. You're selling yourself in this interview. You know, and I remind people that think about when you wanted to use the car for the first time, that was that was a sale you were selling somebody. Please let me use the car. Yeah. And you, you sold them and they they finally gave in. They finally gave you a key, and you walked out with. Yeah, definitely. I made that sale. Yeah. All you want is go, remember, it's cool they have those little things or, or the, the, the class was going off on a trip and. Oh, yeah, you didn't had the money, right? You had to get the money from mom, so you had to sell mom on the idea of 100%. Yeah. So it's all a sell, but I think the degree is if someone's looking to get in sales, and I do work with companies that are doing interviews, and one of the first questions I ask them is why sales? And if they come back and say, well, I feel I'm a good talker. Well, I just this is not the industry for you then, right? Because sales is not for everybody. Just like being a doctor, this is a profession and I want people to know that there's things that you have to learn. And are you willing to go to that extent to educate yourself and learn it? Now, you're not going to get a degree from Harvard. Well, you know, an a doctor and but it's still the same thing. I tell people all the time, I feel like I get my MBA from JBR Arms and Jewelers because they really believe in training and developing people. Remember you heard the expression, is a salesperson born or is it made? I think it's a combination of both. I think there's some things that you really have to have, but you can be trained, you know, to be a very effective in this profession. What's one question you wish you were asked more often about sales? You may have me there. That's why this is called Pearl stopper. Yeah, yeah. No. We stop. We. There are no softballs in here or no softballs in here. Oh, that's the Stomper Stomper here. So you're asking me what's one question? What again? What's one question you wish people asked you more often about sales? I think it goes back to, if people would ask, how do I become one of the best at sales? So that's really what I drilled into the heads of, about six people this morning. Guys, ladies, you have to be better at listening. So it's really a combination of asking and listening and listening and asking. You're doing those two things in tandem so you can provide a customized solution. I've always been taught you never get the first response. You usually need, to start talking. It's usually the drilled down questions you ask that provides the additional information that you need to provide that solution. So, people need to ask more, what do I need to do to be better at what I'm doing? And you never reach there. You know, you continue to polish and hone in and get better at this. That's why I like doing the training, because even today, the topic was. What's the difference between an objection and a complaint? And I went, oh, nobody's ever asked. Interesting. Because we talk about overcoming customer objections. Right. But sometimes what we talked about today is sometimes it's not an objection. Sometimes it's a complaint. Sure. The customer says, man, this price is kind of high, but that doesn't mean your price is too high. Maybe they're complaining about the price they have to pay. Sure. So what you want to be able to do is determine which one is it? Is it a complaint or is it an objection? Well, you're only going to find out is if you go back to the basic, basic principle of what? Asking. Yeah. There's an old adage it's that says I like to sing just it says smart people know what to say, because just because you're smart doesn't mean you're going to be good in sales. Because usually what you're smart are you going to do is provide an information dump about how smart you are. Sure. So the saying says smart people know what to say, but wise people know what it should be said. So you need to be. If you're going to be good in this profession, you need to be both smart and wise, smart and wise. You just can't be smart. Smart is not good enough. I absolutely, absolutely love that. To me, that seems like an amazing place to live off. Marvin, I really appreciate you taking the time and coming in today. This has been awesome. Yeah. Absolutely awesome. You got my motor running good good good good for all of you out there. To me, once again, sales is everywhere. It's in everything. And what I find so interesting about our conversation today is Marvin talked a lot about preparation, which is what we talk about a lot in podcasting asking the right questions, showing up and making sure that you are ready. That being said, make sure that you take care of yourself and if you can, take care of someone else too. I will see you soon. If you owe me so go.