The Power of the Podcast: Unlock Your Brand's Marketing Potential
Are you looking to leverage the power of podcasting to elevate your brand and connect with your audience? Welcome to The Power of the Podcast, brought to you by Pedal Stomper Productions where we understand the unique potential of branded podcasts.
We delve into the essentials of creating effective branded podcasts that help you connect with people by going beyond the hard sell. You don't want to be one of those podcasts that sound like one giant sales pitch or offer bad information. Instead, we focus on helping you to deliver the right message and achieve your marketing goals without sounding like, well...marketing.
Here’s what you can expect to learn:
- Building a Strong Foundation: We cover the basics of branded podcasting, including defining your brand's educational niche and developing consistent content pillars that will keep your audience coming back for more. We emphasize the importance of defining where you excel in educating your audience.
- Strategic Planning: Discover how to build out a strategy to make your branded podcast successful. We guide you through conducting a brand audit by looking at your podcast purpose, brand values, mission, and target audience.
- Audience Connection: Learn how to identify your ideal listener, who often aligns with your ideal customer, and understand their pain points and informational needs. We believe in addressing those needs and providing value to ensure your podcast resonates.
- Content that Converts: We explore how to develop content that aligns with your marketing goals and maps to your sales funnel. We discuss strategic calls to action that are more of a soft sell, like offering free resources or inviting listeners to your online community.
- Standing Out in a Crowded Space: We provide insights on how to differentiate your podcast by focusing on your unique value proposition and ensuring high-quality production. Learn the importance of engaging storytelling to connect with your audience.
- Building Know, Like, and Trust: Understand how podcasting is particularly effective at developing that crucial "know, like, and trust" factor with your audience. By offering consistent value and educating your listeners, you can build deeper connections than other ad formats.
- Leveraging Podcast News and Trends: Stay informed with our take on podcast news, particularly how advertising works with smaller podcasts and the effectiveness of branded podcasts as a marketing tool. We discuss how smaller, targeted podcasts often have a more engaged audience.
- Measuring Your Success: We touch upon the importance of understanding your podcast analytics and determining the return on investment for your branded podcast. Learn how to look at listener retention and website click-throughs.
- Community Building: Discover how to use your podcast to build a community around your brand, encouraging interaction and fostering a sense of belonging among your listeners.
Whether you're just starting your podcast journey or looking to refine your existing branded podcast strategy, we offer valuable insights and practical advice drawn from our experience in podcast production. We believe that a well-executed branded podcast is a powerful marketing asset that can help you reach a targeted audience, build brand awareness, and establish yourself as a thought leader in your industry.
Tune in to learn how to make your branded podcast a successful and effective marketing tool for your business!
If you want to connect with us, sign up for our No-Pitch Podcast Consultation
The Power of the Podcast: Unlock Your Brand's Marketing Potential
Drive Sales with Authentic Marketing: Keys to Success
Is your marketing stuck in neutral? Today, we're shifting into high gear with Heather Wilson, owner of High Gear Success, who specializes in the powersports industry.
Heather shares her expert insights on creating a cohesive brand, mastering content creation, and connecting with your audience on a deeper level. Whether you're into ATVs, motorcycles, or just looking for marketing strategies that drive results, this episode is packed with actionable advice. Learn how to "barf it out," build genuine "know, like, and trust," and propel your business forward.
If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you! Click the link to sign up for a time.
https://pedalstomperproductions.as.me/no-pitch
Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox.
https://www.pedalstomperproductions.com/
Want to start your own podcast? https://www.pedalstomperproductions.com/contact-bedford
Book your time in our state of the art studios: https://www.pedalstomperproductions.com/podcast
Join our Discord Server and let's chat about your podcast https://discord.gg/CWk9aUuNtM
Want to read about this? Check the blog!
https://www.pedalstomperproductions.com/blog
When it comes to marketing, people always like, let's put this in high gear. And when they do that, you kind of come back and you're like, this is this is high gear. Well, it's never a question of if you're in high gear or not. When you are talking with our next guest, Heather Wilson, Heather is the owner of High Gear Success. Now she works in the powersports industries, helping companies and events promote like ATVs, motorcycles, jetski, all those types of things. Even if you're aren't into those, you're going to find some great information in today's episode. Stay tuned. Thank you for coming on today. You've always talked about, like, marketing and making sure that you do cohesive branding. What is one of the key elements you see so many people overlook? It's funny you say that because we often see that. Like, I'll ask people for a branding guide. And they look at me in some cases. Like a what? What are some key elements, like you would tell people like to set up as a branding guide? If there's the top five things, what would you put in that? So it's. It really is. It's just laying that out as a plan, rather than going back and looking at it and realizing I did it this way, this time, that way, that time. And a third way. The a fourth time. It's funny, we do the same thing because right here I've got white. If it ends up on a white background, that does not necessarily. So we've got an inverted that that makes perfect sense. You I know in some cases you've talked about knowing when to hire an expert. Of course, I mean, you and I were both business owners. We are experts at everything, right? When when is a business ready to hire marketing or PR? What should they be looking at for some of those things? Sure. That. That makes sense. Now, this is going to go. This is a question that when I saw this, I became very, very excited to ask this question. It is about my new favorite term that I saw you use the barf it out technique for writing copy. First off, I'd like you to explain that to me. So that way, someone like, because I, I'm one of these super organized people that. Okay. And if I can't see the path, whatever. So first off, like, what does barfing out look like? And do I need a biohazard suit while doing this? So, I mean, so you're literally. And in that process, are you, like, eliminating stuff? Are you organizing stuff? Is it. Is it a combination of those two? Is are you adding stuff? I mean, is it. Okay. It's interesting because with the podcast and we coach people on that too. Do not make people wait till the end of the episode to say something amazing. Say something good. Start with something good. Start with something that's going to grab people. Because that's. And that makes sense to from the writing side of that. You've mentioned that you hate the generic about Us pages. I, I was saying I could almost see your blood pressure go up a little bit on the screen. As I said, that. What makes a good about us page? I mean, I it's tough for me to say, look, this is this is who I am. This is what I do. But when I kind of go back and do that process, and I barf it out on the page and try and organize it, I'm like, okay, I kind of came up with something that sounds like everyone else here. Who? Write. It's interesting you say that because it's one of the things that, like, we talk about, like, the video side of the podcasts is. It's once again, it's building you up as a human. People want to do business with people. Not every person is for everyone, and that's perfectly fine. But when you get people, random people saying, hey, I saw your podcast, you're like, oh, great. You've kind of built that know, like and trust that, I mean, really moves those things forward. And kind of pulling on that thread a little bit further with photo and video. You mentioned the photos on the About Us. You I know you've worked with some racers, you work with a lot of brands and stuff like that. What do you tell them when it comes to, like, starting out with video content? So many people are like, I don't want to be on camera, I don't want to do this. And I see the smile there. You're like, oh, here we go. It's that same speech. What do you usually tell them to kind of say, no, just do it. How. How important has that become for especially like the racers. And some of the smaller brands. Is that. I mean, have you seen that? Especially over the past couple of years, just explode in terms of the importance of that? Or is it. I, I, I I'd like to speak back to you mentioned the the having the intention behind it there. And what's what's the goal of this? It's funny, because that's the first thing. Whenever we take on a video project, we're always like, why? And people are like, well, because we need video. And we're like, for what? And they're like, well, you know, video. And I'm like, no, no, no, what what is the purpose of this? It when people are getting ready to do some of these shorter videos. Is it always to I guess I would say, what is it always to get the sale or is it just to engage with people? I mean, what are some of the things that you see that people are doing that are bringing people to them that may not necessarily be sales oriented, but once again, could turn into that down the road. It's. That. That's interesting. I and I, I like that approach. So you are instead of, I guess I would say the the classic doorknocker of. Hi. Would you like to buy encyclopedias or a vacuum? You are. Let me get out in front of the people that could be interested in what what I do and when they need me, they will be here. It's. Sure. Yeah. And if there's already that familiarity built that know, like, and trust as we referred to, then you're already foot in the door there. You co-host the Pit Pass modo podcast. Once again, this goes to that powersports background, and that's very much how we know each other. How was that experience, like, influence your approach? Maybe in your business? In terms of the the marketing or content creation for your clients? Versus. It's funny you say that because we have a host that, has a racing podcast. And whenever someone comes up to and says, hey, I listen to your podcast, he's like, you're the guy. That is his answer to it. And people are always like, wait, what? From that aspect you mentioned where you find some of the guests on, like you mentioned LinkedIn, you mentioned. I mean, where's probably the most common place that you have found guests and where? I guess I would say, where's the the best ratio of outreach to people actually being guests? Sure. Interesting. Interesting. So it really is. It's a case of finding the audience for who you're looking for. We've talked about that in so many cases. If we're looking for maybe a slightly older audience, probably Facebook is going to be where you're going to find them. But we also realize that there's young people on Facebook, too. It's not just funny that daddies. Only the old people like me are on their, What's. I mean, what are your thoughts on, like, some of the future of, like, content creation as far as marketing goes? I mean, there's podcasting. I mean, especially in the past, podcasting been around for 20 years, but it has gotten so much bigger in the past couple of years. We know that we're kind of banking on that with our business. What are some trends that you see with content creation that, people should be engaging in? It's funny. We've. We've made that comment all the time. That the easiest way to grow your social media audience is to use someone else's. And, we do our best to do that. You've. I mean, you've mentioned in some stuff before about self-confidence challenges. We've all at every I think every business owner kind of goes through some of those who were like, why am I doing this? Is anyone going to buy this from me? What advice would you give to another entrepreneur that's maybe kind of struggling with some of the the, I don't know if this is for me. Sure. Right. The way every business owner has been like this seems like a bad idea. But there's a check at the end of it, so we're going to go ahead and try this. And then we realized it didn't matter that there was a check at the end of it. It was a bad idea. It was just a bad idea. Like, I mean, like me. I know you truly enjoy what you do. You're in an industry that you love. I mean, I know you ride. We were just talking earlier. We have basically the same motorcycle. I, I find that awesome and entertaining it all at once. What is what are some of the most fulfilling aspects of your work with some of your clients? What? At the end of the day. I mean, working with powersports is awesome, but what's the the piece that says, yeah, this this is why I love what I do. I love that it's funny. A friend of mine, was quoted one time. He said it's not business unless it's personal. I heard that, and I really like that, and I. I agree the same thing. I have developed many good friendships with a lot of the people that we work with. I really appreciate you coming on today and taking the time to do this. This is a lot of fun. I'm glad we had the chance to catch up. I appreciate it. Sounds like a plan for everyone out there. To me, a couple of big things. We always talk about preparation. Preparation to get your branding together, make sure it's a cohesive thing. The other thing is, is make sure that you are doing the things. Get out there, get in front of the camera, do the stuff. Know, like trust. Start to work on building that. As always, do me a favor. Take care of yourself and if you can, take care of someone else too. I will see you all very soon. Oh. Oh. Oh! Everybody go!
