Podcasting Momentum - The Marketing Flywheel for your Businesss
Welcome to Podcasting Momentum, the show that helps business owners and marketing managers like you get to the heart of what makes a podcast successful. In each episode, we will do a deep dive with fellow podcasters to uncover the real stories behind their shows. We skip the small talk and get straight to the actionable advice that will help you gain traction and build a loyal audience with your podcast.
From the origin story of a show to the technical challenges and strategic pivots along the way, we'll give you an inside look at how real podcasters build momentum. You'll learn how to overcome common mistakes, create engaging content, and turn your podcast into a powerful business asset.
We focus on the topics that matter most, including:
- The Origin Story: Discover why people start their podcast and the specific problem it was designed to solve.
- Overcoming Challenges: You will learn how podcasters navigate technical hurdles, audience growth issues, and even major life changes that could get in the way.
- Audience-Centric Content: We will help you understand how to provide real value to your listeners, making them a part of your journey, not just a metric. This is where they turn into customers, not just downloads.
- The Business Impact: Explore how a podcast can be a powerful tool for your business and lead to new clients and opportunities. It's not just about an audio file that you're sharing. This is audio, video, reels, blogs, emails, and more!
Your podcast can be one of your most powerful marketing tools. It's a way to establish yourself as an expert in your field, build trust with your audience, and create a continuous stream of content for your entire marketing ecosystem. From the core audio and video content to repurposed blogs, social media posts, email newsletters, and more, a single conversation can power your content for weeks.
Ready to level up your podcast? We've got you covered. Sign up for a free 30-minute no pitch podcast consultation with Josh and his team to get personalized feedback on your podcasting journey. You'll walk away with actionable tips on improving your camera and microphone setup, and how to structure your show for maximum impact.
Podcasting Momentum - The Marketing Flywheel for your Businesss
Podcast Success and Client Attraction: Marketing Strategies with RSS.com's Greg Wasserman
If you’ve ever felt stuck building your podcast audience or wondered why your show isn’t gaining traction, this episode is your wake-up call for marketing with podcasting. Josh Troche sits down with Greg Wasserman, Head of Relationships at RSS.com, to uncover what’s really holding podcasters back and how you can work to break through the noise to attract clients effectively. From strategy to systems, and from audio quality to authentic connection, this conversation is packed with no BS advice for business owners and marketing pros who want to leverage podcasting for marketing and client attraction. Greg reveals why most podcasts flatline (and how to avoid it). He also talks about the one tool from RSS.com almost no one is using but everyone should be using. And since he's the Head of Relationships, he also talks about how to build real relationships through podcasting (not just downloads). Greg and Josh then talk about what’s coming in podcasting over the next 6–12 months.
This isn’t just a feel-good conversation for you. It’s a roadmap for serious marketing content creators. Whether you’re launching your first podcast or rebooting an existing one, don’t miss this masterclass in brand building with podcasting, community engagement, and building momentum.
If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you! Click the link to sign up for a time.
https://pedalstomperproductions.as.me/no-pitch
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Want to start your own podcast? https://www.pedalstomperproductions.com/contact-bedford
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https://www.pedalstomperproductions.com/blog
