Beyond the Mic: Building Community & Brand Authority with Riverside’s Kendall Breitman

When you want to master an industry, you talk to the insiders. This week, we're joined by Kendall Breitman, Community Manager at Riverside.fm, to discuss the intersection of journalism, television production, and the future of podcasting. We dive deep into why high-quality remote recording is the foundation of brand authority and why your transcript is actually your most valuable "unsung hero" for podcast content repurposing.

In this episode, you’ll learn:

• Why the "art of the interview" is a journalist's secret weapon in podcasting.
• How to build a genuine community by leaning into your "human-ness".
• The #1 mistake most creators make (and why you should "lean into the cringe").
• Why recording on "meeting apps" like Zoom is killing your brand's credibility.

Ready to level up your brand building with podcasting? Don't let technical hurdles stop your story. Book a 15-minute No-Pitch Podcast Consult with Pedal Stomper Productions today to optimize your setup and start sounding like the authority you are.

If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. 
https://pedalstomperproductions.as.me/no-pitch

Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. 
https://www.pedalstomperproductions.com/

Want to start your own podcast?  Go here!

You can book time in our studios here 

Want to read about this? Check the blog! 

Transcript

0:00

When you want to learn more about an industry, you talk to insiders, right? Well, that is exactly what we are doing this week. Have a varied, very interesting guest came from journalism over to podcasting and content creation and works as the community manager for a platform that we use. In fact, it's the one I am recording on right now. If you want more information, guess what? You get to stay tuned. So, Kendall, you started NBC Bloomberg and now you are in podcasting. I mean, like podcasting overall. You work with Riverside, who is largely based in podcasting, but is reaching out to some of the live streaming stuff, some of the back end editing stuff, some of the video stuff, when like you've got this great journalistic background. When did you say, hey, there's a pivot to podcasting here. There's got to be a way to break into podcasting here. No, actually, I'm like, I'm constantly surprised by how much overlap there is between television production and podcasting. And I think that there are a lot of ways. So like technically I would say like just how a video moves, how you just, if you take away a pause and like, switch the scene so that you like, kind of erase that pause, like those kinds of editing tracks is on one hand, but then also does the art of interviewing, the art of like, speaking to somebody and asking questions and, and like the order of all of it and the way that you hold a conversation like there are so many parallels that I find all of the time, even like the other day I was doing a, webinar and the guest dropped off and suddenly I like, was putting on my in my television reporter hat. And I'm like, well, we wait for our guest to join again. I'm going to ask people in the chat at like, really like it brought back into me. I'm like, all right, let's fill this dead air. So, but as far as, like, the career move, it was a slow but steady build up. So basically, I was a political reporter for the 2016 presidential election in the U.S. and was very cool, very cool experience. And I afterwards simultaneously found love adorable. But that love was not in the U.S. so then I had to figure out, like, okay, I if I can't be reporting on politics, like, what's my next step? And from there, it's kind of a cliche of like when you're a journalist, you either go into marketing or you go into PR, but I was like, okay, I'm going to be. And it's really a cliche, like half of the people I work with now are in marketing. So we ended up I ended up going into content writing. So I was like, okay, I like to write. That's what I did. I'll do this. I found that I did not love to write as much as I thought I did. I, I just, I love longform, I love to like, write and like an article. But when it comes to like, you have three words to describe a product and like it's the, the first fold of it's just, it's, it's really hard. Like it is a very it's and it's very like you can have one person read it and they love it, another person read it and they're like, no, let's change it. And just kind of that back and forth was not my favorite thing. And then. Yeah. And then Riverside reached out. I just like if I'm going to spend like three weeks, like, do I want to grow or expand? And people are going back and forth that were it's like, I don't want to do either. I want to go to bed. So. I can I can empathize with that. Yeah. It's like it's like content writing is is like such an art. But it was like something that I wasn't like I was doing, and I felt like I was doing well, but I wasn't passionate about it. And then Riverside had reached out about a community manager position. I was like, what the heck is that? So when they sent me like a job description of what that would include for them, I was like, oh, this sounds exactly like me. It sounds like such a perfect job for me. And especially to do that with podcasters and content creators. It's just like such an interesting group of people that I realized what I loved about journalism wasn't the writing. It was like taking the stories and hearing the truths and the stories of so many people and then being like, what's the headline here? What's the story? What do we all have to know from all of these opinions and all of these truths and all of these stories, like what's the main takeaway? And I think that kind of bring that into how I'm, how I am as a community manager. Yeah. No, that makes perfect sense. And it's it's interesting because we joked about in our emails back and forth where I said, your fame as the Riverside community manager. And you're like, no, not famous. And I'm like, you know. You and I will remember that you wrote you're famous enough that blah, blah, blah, and I will. I remember this because like, it's become like a joking quote in the office. I'm like, I'm famous enough. Like people be like. Like I do like like somebody. I forget what happened the other day, but I was like, I'm famous enough that I don't need to take this coffee to the sink like somebody else to. Right? Like it was like a ridiculous statement like that. But I remember it word for word because, like, I was like, I should frame this in front of my dad. So thank you for that. It's not only become an ego booster for me, but it has become office fodder for the rest of us. I but it's famous enough. Famous enough, I yeah. No, this is this. This is Fitz. I mean, that. Let me know you. I still argue this point, but I appreciate it and want to put it on my desk. Yeah. Let me know when you get the award for that. Well, for make sure. That you all know what it looks like. I will always have it, but I won't. Savvy. Send it to to my home. Because if I'm famous enough, then like, the famous people won't do that. You know, P.O. box somewhere? No, no. Well, I'll have my people contact your people. Yeah. Is that. Yeah. With that kind of talking about Riverside and what Riverside does, obviously we're recording in Riverside right now. Obviously there's, half a world between us, essentially, and it's a tool that we use. It's a tool that's grown, in because I remember years ago, first testing Riverside for a couple of things back when some of the stuff was still a little bit wonky and awkward for all the platforms. But teenage years, you know. Correct. It's those I. Don't know what to do with bodies, you know. No. How is this happening? Where am I, right? Where am I? Where is this going? Why am I snotty? All these types of. What are my goals, my hopes, my dreams. Yeah. Correct. Correct. So now it's interesting to have watched Riverside turn into more of the full on like content platform where there's the webinars, where there's the the editing can be done in it, where you can do the live streaming and the things of that nature with it, with that. Is it really like for Riverside? Is it the goal to kind of become that one stop shop for people that are looking to create that marketing content to the personal content, to those other types of things where they can come in and they've got because I know you guys can help with some of the posting now. Correct? Yes. So yes, that's definitely the goal. And I will say that it's like it's a goal for a lot of reasons. One of them being that just like whether it's podcasters, whether it's content creators, marketers, like we're all balancing so many tools right now. So like I'm recording somewhere and I'm, I'm downloading and then I'm editing it somewhere else and making clips somewhere else. And God forbid I have like a schedule or as well, like a scheduling system as well. And that's another thing. It's, it's like so many tools and it's, it's like a lot to manage. But more importantly, it's also like for independent podcasters, creators, marketers, it's like less marketers only because like, you know, you're part of a business. So but it's a lot of it's a lot of money. Like if you want to be a part, if you want to go into podcasting, suddenly you're like realizing that you need a hosting platform. You need a record like a place to record. You need a place to edit. You're going to if you want to make AI clips, it's another like so we're basically trying to make it. Our whole goal is to make content creation more accessible for more people, because when we do, you get more stories from from more angles. You. And that's, I think, how people connect and having conversations. So, I think that's like a big driver as like, you know, in this economy. I'm kidding. But like, it's just kind of like how, like, how can you I like how like it's such a barrier for people to tell their stories when they realize they need so many tools. So yeah, we're really I mean, we introduced hosting, we have live streaming. And then, you know, we started as a, remote recording. We have now expanded into editing. And then also we have like AI clips, but also new is, we're starting to support more in-person recording. So it started with two. Now you can have two microphones plugged into your Riverside studio, and, I'll just teach the like a pop if, you know, but it wouldn't be crazy to believe that that might be. Then the next step might be video and have two cameras plugged that show that maybe going beyond remote. Even so, yeah. That makes sense. What's interesting is, and I guess with us being a like a podcast, we do podcasts for marketing purposes and it's to try and help companies get their name and things of that nature out there. What do you think is probably besides all of them, what is one of the most powerful tools that would be. And when I say powerful, I mean not just powerful from what it gives back to time, but in terms of relevancy, in terms of what it allows people to do for outreach. What do you think is probably one of the more powerful things from that aspect that Riverside has? I know you're going to say. I don't I'm not I mean, like, I think like the easy like the easy AI repurposing, like being able to make magic clips and being able to like, like edit easily. I think, okay, I'm going to put this into two different things. Sure. One thing that I think is really like powerful is that is the editor in general just being very easy to use for somebody that's maybe not as well versed in editing, like being able to edit for the transcript, like a doc, being able to change the scenes, change the aspect ratio. I say this because, like, I'm not a video editor myself, I am a marketer and I do the webinars and I don't need now my video team like our editing team to work on the videos that I'm creating because, like, I can do it myself. And I think that that's just really powerful to put more people in the position, to be able to create content for themselves. And then one surprising answer I'm going to give Unsung Hero transcripts. Hear me out. Transcripts. I would say that there's a lot that you can do with them as a marketer. So yes, for example, like this is even beyond podcasting, like we did, interviews with our top users, and we recorded the interviews just for our own personal, like, use. We weren't going to we had no intention on, like, putting them online or anything, but that we took all of the transcripts from all of those calls and we put them on a chat, GPT, and got takeaways from all of that. Common use terms like real marketing insights that can be got like taken from transcripts. Another example I recorded a podcast interview from that transcript. I can make a newsletter, a blog article like there's just in terms of like the most repurpose able asset that you get. It's not just the video. It's like there's so much power in just the transcript itself. Is that a new word? Repurpose of all. It might be. But like honestly, if it is then then what? Where behind? Because I feel like I keep hearing repurposing. Remember I like to repurpose I can I all the time, which makes sense because then I have to repurpose. But I like repurpose able. I won't say two times fat like three times fast, but no. Because that that can end up poorly. Yeah. Right. And and what? You'd hear it in uncompressed audio with Riverside. Scott, who I like. It's funny because I, I want to get that to you, Megan. You make an excellent segue into my next point for me there. That's what I'm here to do. Well, a journalistic background, right? Yeah. That being said, it's interesting because I will pop on and I will see interviews that people have recorded in other, lesser platforms. And I will say that very politely. We will. You can say it here. So. Okay. Zoom. We also the worst is when I see something recorded in teams or WebEx. I'm like, it's. So much. That. I haven't seen as much of that, but I love. That. I'm like. Oh, right. I have seen some of that nightmare. That being said, when I know when you I know when you see some of those, if you're scrolling through looking at other podcasts, when you see the compressed is all get out. You see, you see compressed as hell video. You see compressed as hell. You hear compressed as hell audio. You're like, great, this is amazing. This person sounds like they're talking into an echo chamber. That's awesome. How much brand authority do you see is lost when they've got this terrible looking? And and it's not always terrible, but you're like, this isn't good. How much brand authority do you like feel gets lost by that? I think a lot, if that's a good day like I, I a lot, but I here's the thing. First of all, I will say that I can immediately see it. And like I would be embarrassed to show you the my DMs on Instagram because like so many times it's me, right? The brands being like, stop recording on zoom because. Like I just will see. And you're like, no. Because it's made for meetings. It's not made for recordings. I think that, like, brand authority is one thing, but I also think that you like you're just your message gets lost. You can make like you can have the most incredible conversation. But if I don't like listening to it, like if it's not like, like a pleasure to listen to or watch, if it's pixely, if it sounds compressed, then like no one's even going to hear it. Like I don't want to continue to listen. The other day I listen to a podcast and they had somebody phone in as a guest and like, this isn't I'm not talking about like Riverside mobile app. It's like doing it from your phone through an app, like they were literally like, it was like as if I was listening to a speaker phone and like, I, I couldn't listen to the episode. And I wanted to say like it was into the topic, but like, I just didn't want to listen to it. So I think brand authority is definitely one thing. Like you want your content to look good, but I also think that on top of that, it's just like you want people to ultimate, like why you're making this because you want people to ultimately watch it. So make it watchable. Yeah. Make it. Yeah. Make it watchable. Make it represent your brand. Speak to make it something that was enjoyable to to yeah. To watch it makes you look professional. Makes you look like you have authority gaining that trust all that. Yeah. Makes sense. Speaking of this, you said making mistakes is part of the process. We also joked ahead of time that going to it's going to be they just press record and make the mistakes and go through it. We're going to because that's what everyone says in podcasting. Honestly, the mistake can also be like, you didn't press record like that. This happens, but don't do that. What? So I've got a two part question for you. Here is what is the biggest mistake that you consistently see from creators, whether it be inside or outside Riverside? And then the second one is, is what's the biggest mistake where you're like, oh yeah, not going to do that again? Okay. Biggest mistake that I see most people doing. Oh I would say that. You have biggest mistake you can't pick. Okay okay. Okay okay. See you. It's already we've been recording for like like, oh, you're not even 20 minutes and you already know me. Okay. Biggest mistake I see people make is that they don't listen when then they're having interviews like they are. I think there are two reasons that people do this. One is because, like, if they have like questions that they've written down, but like they're not engaging with the answers, they're just asking the question and then going on to the next one. Like there's not I think people need to be better at actively listening. I think it's an art, and I think that it really helps carry a discussion. I also think that sometimes when you're doing something, when you're recording something, you're trying to remember that follow up question that you have. So you're just like, it's like your brain's like, remember it, remember it and say, you're not listening to the rest of their answer because like, you don't want it to slip their mind. And I think that, like, you need to give yourself the permission to let that follow up question slip out and let another one in, if that's how it goes. So I would say, just like I think that people are like the art of listening and having a discussion and following up is something that's honed over time, and it's something that I think takes a bit to get down. The second question was, what is the mistake I'll never make again? Well, at least you're going to try not to make again. I'll. I'll try not to make again. That's a good one. I always like to ask the tough one. I never make mistakes. So this is a very hard one for me. Yes. I understand. That. I understand. I definitely felt like 25 years ago, I was very much that way. I never made a mistake before. I don't know why all these people are criticizing me. I do want to go back to the the interesting piece there you said about the the questions and listening. It's interesting. I just worked with some of the other day that same thing. They had an interview and they talked probably 60% of the time. And I'm like, why are you having an interview? It was the same sense, too. I've seen people that are so busy looking at their next questions where they're like, they forget and they're like, like, are you talking? No. Oh, okay. Well, I'm just going to ask the next question. Totally irrelevant anyways. And it just feels kind of like if you be a coffee with somebody and somebody is like, okay. And so, where did you grow up? You're like, oh, whoa, okay. We're not even gonna react to what I said before. Yeah. It's okay. Yeah. It's like I didn't say anything. Questions like, I'm not knocking questions. I just think that, like, yeah, there's a there's a discussion that has to be. Going on 100. I also am not knocking like people talk I like I come back for a to to an interview because I like the host. Sure. Like I like I listen to my favorite podcast cause I love the host. So I'm not like, I love when hosts tell their own stories and insert themselves in their personality. In some way, like the guest is right, who they chose as their guest. But like, I'm on there for the host, I don't mind the host speaking so much. 60% is probably too much, but like I think the host's role should be to ask the questions that if you're listening, any of your headphones on, your in the audience or your, listener, you're like, oh, I wish I heard more about this. For that to be with that, I think a host things to be in tune enough with their audience that they know what that question is going to be. It's interesting, and I'm going to make an analogy here, and I would like you to rank my analogy from 1 to 10, just to see where we're at here. Like the show jeopardy! No one watches the show jeopardy! For Ken Jennings, the host. In the same sense, if they hated Ken Jennings, they also wouldn't watch the show. So he's not the reason why people watch it. They watch it for the other stuff. But if they hated him and thought he's irritating and all these other things, they probably wouldn't watch it. So to me, it is it is kind of that like the host is the driver, the host who sets the tone for things, but yet you're probably there partially for the guest too. Is that A is that a is that a five? Yeah. What are we any kind of ten. Yeah five no no I think I agree and disagree I agree because like I, I, I agree that like if, if you don't like the host you're not coming. There are some shows that like I come because I love the host and then but I also love what they're talking about. I would say that for me, as I sit here as your guest, for me, it ranks host, topic guest or like topic guest, host guest. But like the host and the topic are like fighting their way for the first place. For me of like why I'm listening. How many topics host guest okay. And I say this as to knock knock knock knock guess because here I am. A guest on your show. And that's why people are in here and listening to this episode. Hi mom. I love. This this. But to me it's these type of discussions too, that I absolutely love to, where a host and a guest can be like, I see this differently, because I, I hate it when it's the when you see the entire episode, it's just two people nodding to each other being like, Yeah, great. Like the crime. Right? So it's speaking of an interesting direction to take this. You've mentioned I we've all known that I is weird and coming and it's taking over certain areas that we never knew it was going to take over. I see podcasting is a great way to make sure that we've got a human connection. Yes. With that where do you see some of the AI things? A I guess I would say taking over. And where do you see some things as the human connection being really strong over the next year or so? Yeah. So I think that like, I think that podcasting is very particular, very like, something that I love is that it is very based on human connection. It's long form, it's having discussions. And I think that people listen to it because they love that human connection. Whether or not they come for the for the host or not. Okay. Like I think that like, I think that it's like I think that it's so based on human connection. It is so based in wanting to learn more about people. So when people think about, like, I am podcasting, I'm never going to say that. Like, I think the future of podcasting is going to be like I host because it's just not true. I really just do not believe that, I think that it's just one of those mediums that's always going to be first and foremost about human touch by not just human touch, like a human first and foremost. So, where I comes in, I think is going to be doing the things that creators hate. So as a community manager, I'm speaking with creators all the time. And like nine times out of ten, they'll say that there are things that they hate or either a hate doing or they're editing or repurposing. So like, I'm a podcaster and suddenly I need to be a full marketing team and make all these clips and blah, blah, blah. So I think that, like, I clip creations already here, we already have in Riverside. But like, I think that you'll continue to see things like that, like AI being able to edits, doing like AI edits on your episodes, like remove all the pauses or remove the ums and eyes, that type of thing. I do think that where it's lacking right now in general, is that you still, as a human, want to listen through a full episode and make sure all those ums and ahs like it doesn't have, like, sound so choppy? I do think that as we continue on, there will be less and less and need to. I mean, people will still check it because of something that they're passionate about, passionate about and something that they'll want to check. But I think will that there will be more and more advances in how to cut things without like making it choppy, losing that quality. Gotcha. Yeah, that makes sense, especially when I see some of like the like the overwriting where you can change a word in both, text and then the, the talk in the video. Video dub. Yeah, the video and stuff like that. So yeah, I see I see that can happen. Plus I like how you mentioned to a lot of people are going to go back and listen to it. I typically edit a lot of hours just because of the fact I want to go back and be like, where did I sound like an idiot? I also like, I like there are some times where like the scene was where channel show me like nodding, but sometimes it'll just be being like, like scratching my head and I'm like, no, no, no, don't switch the scene there. I don't want to look like that. So like, I always like I am unable to like, that's just me. And I feel like a lot of creators can relate. Like I'm unable to be like, oh, press a button, it edits it, let's ship it off. Like I will always need to watch it through at least once. After it's done. We make sure the same thing. And I always joke. It's part of the reason why we always talk about like in our studio here, we've got three cameras. We've got a wide that covers both people. If there's two people at the table here, and then we've got a camera on each person. And like in the class that I teach, I always talk about like, hey, look, if we're on the wide and one of the people decides to jam their finger up their nose, you obviously go to the title of. The next one. And that is a was one of the many times a like TV production like really has helped me with with, with podcasting and video podcasting. I was like, I know, like those are things. It was like producers, we know. But then it's like like it's it's a new for a lot of people. But for me, I'm like, oh yeah, if you have a jump shot, just switch to the other camera angle or like switch the scene. And so it goes from full screen to split screen, like they're really easy fixes. But I think that I'm, I'm always interested in hearing the things that I think are like easy and like known or not actually. So, so known. It's it's interesting because I make a lot of comparisons because a lot of people have watched it to like The Price Is Right when I talk about like shows in that because most people have been home sick and watched the prices. Right. And I always say there's always it's because it's familiar and I talk about podcast structure in that way. Like you know, that they're going to call six people, they're going to lose their mind as they run down the aisle. They're going to be the games are different. The prices are different. The people are a little bit different, but the show structure is the same. They're going to I mean, they're going to they're going to people are going to bid. There's always that one jerk, $1 drew. There's there's always those things that are going to happen. And that familiarity is, is what allows that. But once again, that's that parallel from TV production to podcast production, where I feel like they're very similar. But another another thing I want to touch on real quick is I've had a number of people talk about live streaming recently, and with Riverside adding that is that's something that you see that over the next year or two. That's going to be, I guess I would say, more common and more prevalent. Do you feel like we're moving in that direction, or do you feel like, it's just another tool that we added? I think so, and I'll tell you why. I think that for some people it's like a next challenge. For them, it's like a next step. So they're like, okay, I've gotten this down. Like maybe let me try it live. Like, doing a live. I also think that people feel less pressure when it's live. I know it seems like it'd be more pressure, but I think that people are more forgiving when it's live the like if something goes wrong that like, it's, you know, if they need to correct themselves or whatever the like, people are more forgiving because it's live. But also there's this feeling of like once it's done, but because people know it's live, I don't have to edit it that much. Like I could just kind of throw out. I says, here's what I've heard. Just toss this, toss it out there. But really what what like most importantly, is I think that people are saying that there's more a community is becoming so important for creators and podcasters that it is a really great way to get in front of your community in real time. So it's just like another touchpoint. I'm seeing more and more creators doing it because they want to connect with their community. Some people are even offering it as like a Patreon Super Cash kind of subscriber thing that like once a week you can be part of our like we go live and you know, we could be part of the session and whatever, but like I think we'll see more of it. I think that we'll see more of it for people who, like, are comfortable with it and want to do this next step. But I am I going to say that like all podcasters will be going live? No. I think that it's like a cool way to connect with people. If that's where you want to take your show. Well-Put and politically correct too, I like that, that there's there's the journalism background. It always comes back. What one other thing I've noticed a word that I have heard you say probably 200 times today. Please don't use the word count on this. But you've said community a lot. Yeah. How important do you think that is for people to be building that? And what is the best tool? I know it's all the tools. What is a tool that you think is what's one of the top tools that people can use to build that community? Is it going live or so? Okay, community, I'm saying this as a community lead Riverside. So I think community is getting like I'm saying is like are we saying for podcasters? Are we saying for like business owners, like Mark. For business owners and marketers that are looking to like build that? Because part of it is we work with some legal firms, we work with some medical firms. They're looking to build that know like and trust. And I'm like, sit in front of the camera and talk about great things and get people used to you. So from that aspect, I guess would be the way that I'm looking at it. So I would say that, like, I think that brand, the brands that are winning right now are the brands. They're the most the most human like if you want to build trust, if you want people to like, inspire love in your brand, people don't like, love a web page, you know, like they love. They love a product. They love. Like that's like it's inspiring people. I think that it's about human to human connection. I think that more and more that's becoming important for brands. I think that it inspires loyalty. I think that also like we are in the like for a while, like a little while ago was like all about influencers. And I'm not knocking influencers. I think they're still like very important as far as marketing, but more and more as we're seeing like it's it's about peer to peer recommendations. If I'm going to buy, I have a baby. So if I'm going to buy a stroller, I'm going to ask my friends who have kids with strollers that they have, what do they like about it? I'm going to go on Reddit. I'm going to see if people on Reddit recommend the stroller. I'm going to maybe go on YouTube and see a honest review of the stroller. Like that is about peer to peer recommendations. And who do those recommendations? Are people in your community, people who like, feel connected to your brand, so much so that they want to, like, go online and write about this or, you know, like, you know, when you talk to a friend and they say, like, I like, you're like, oh, what's stroller do you have? Or they're like, oh my God, I absolutely love this one and this, that and that. That's built over time by trust, by loving the brand. I think that is really based in community. So that's one of the reasons that I say this and like the importance of building it. I think as far as how, and like a tool for doing that, I think that it's going to differ from, from brand to brand, like where they have that community. But I think the biggest tool is like using your human ness. And by that I mean like, I mean like it's not a tool. It's like if somebody comments on your, your Instagram post and you're a brand, like the power of being able to reach out and say, hey, thanks so much. Like we'd love to have you hop on a t, call with our product team and learn more about what you're working on. Like we do that at Riverside or, if somebody has a feature request, like saying, hey, I sent it for the product team. And then when we implement it, I write back to them and say, hey, we implemented this feature like they you asked for a month ago. Like the tool is really just making like if it makes sense, it's making those connections of people at every touchpoint. That's social, that's community, that's support, that's the product itself. Like, I don't know, I think that that's where community is really built is is there. But then as far as like a place to build community, there's circle, there's a Facebook, there's discord, a kind of LinkedIn. It kind of depends on where your audience is. 100% makes sense, 100% makes sense with all of that. And I'm going to I am going to put the caveat on this one. If you can give advice to a podcaster out there besides just hit record, not. So I pulled that off. Actually, because it's really sexy camera hit that. Part right? What would be that one piece of advice that you would give them? When it comes to like and like I said, we're talking to business owners. We're talking to marketers of small midsize businesses. What's that one piece of advice that you give to them? It's going to be a weird one. Just be cringe. Like. And I say this because, no, I say this with this. Like. I think I truly think that a lot of people are worried about doing video, are worried about being getting into podcasting, are like worry to make this next step because they're like, oh my God, so-and-so. Like, these people are going to see me online and like, they're going to see me podcasting or like, there's this nervousness of how you're going to look, you know what I mean? Like, how are you going gonna be perceived? But all of these people that we look at online that we say are successful are maybe a little bit cringe to the people that they, that they went to high school with, if that makes you I mean, not like like I think I'm saying this because it's a really a problem for me. Like I'm worried that I'm like like somebody like I haven't started my own podcast. I'm like, oh, but you know, I don't want to look this way or that way, or whatever. Like I'm nervous about myself out there. And I really just think that with for everybody that you admire, there is they've had that discussion with themselves and they've went for it. And so I know that's a really weird answer to give. But like I love it. Lean into being cringe. Just do it. I'm saying there's somebody who hasn't. So like completely unsolicited unfounded advice from a non-expert on crunchiness. Well, our expert on cringing is but a non-expert. I mean, again, it's, Yeah, well-versed in the cringe, but less versed in the leaning into it. You know, it just it just happens naturally for. I believe you just asked me to be your accountability buddy. For Lean out, for leaning into the cringe. Yeah, I believe it is. Right to me. Right to me. Like, every so often be like, have you leaned in to that cringe 100%? And I'm going to I going to look at that, that, all your famous enough thing and say, you know what, I don't know if I have. I'm just going to say. I because we were joking earlier about you being quote unquote famous enough is, I don't know if, like, maybe you're going to say that this is make me too famous and, you don't want it. You don't want to get too famous. You're famous. No autographs. Please. Yeah, yeah. I don't want to be stopped at dinner. I think I want to eat my dinner and peas. That's why I don't even go out of the house. I'm kidding. If I get a. Gift, anyone who knows me is less minutes like you absolutely want to be stopped to dinner and mirror, right? To say that. I would be. Flattered. Plus, you see me at dinner. Interrupt me. It'll be the best day of my life. With with with a new baby trying to get out to dinner. I believe if I'm ever at dinner. If you ever go to dinner again in. My home and you see me cover the cottage cheese, interrupt me. Please help me claim. That is a wonderful place to wrap this up. Where I mean for for people to find out more about you and or Riverside. Where should they go? You can go to riverside.com. You can follow us on any of our social media platforms. YouTube is a great place to get more information, and we have really great videos there that help, like help you reach different goals that you have, or even with lighting and setting up your studio. All of that and, you can find me in our Riverside community, that is Conversation Creators by Riverside on Facebook, and I'm also on LinkedIn. But join our community. It's a really cool place. It's like my favorite, my favorite little corner of the internet. I love that I cannot thank you. It's been an absolute honor to talk to someone that is famous enough. And, We will have to thank. You for having me and for like, what is possibly my favorite compliment that I've ever. For everyone else out there, I've got some thinking to do. I will be back with the summary in just a bit. So Kendall's the community manager for Riverside, like you said, and through doing so many webinars and so many other Riverside events, that's where I came up with the famous line, and famous enough was where that stemmed because I said, hey, you're you're famous. And to which I've got to reply, no, definitely not. And I said, well, famous enough. And obviously Kendall's taking that and run with it, and we had a ton of fun with it. To me, I mean, once again, with podcasting to talk to other people in the industry that first off, I got a lot of knowledge from that. But second off, what an enjoyable conversation I was. We were there on the call for 40 45 minutes, and to me to sit down and have a conversation like that while learning something is just really, really cool. And once again, I love so many things about podcasting and what it does in terms of your ability to market, in terms of your ability to reach out to new people. Additionally, there's 1 or 2 questions that I've had where we use Riverside a lot. We use Riverside when we're recording for a number of people, especially when they've got remote. We've even got some podcasts that I am on as just a producer, so I don't get recorded. I'm just in the background making hand signals and and all sorts of other zany antics in order to help guide their podcast on the way that it's supposed to go. It's been a great platform for us, but to be connected with someone like that, when there's an issue, when a new feature comes out and there's, questions on it, I'm now able to be connected with the right people that be able to tell me the right things and how to do it. Just once again, Riverside's a great tool. It's why we use it. Podcasting also a great, great tool just because, like, I said, the access, the ability to do things. Surprisingly, transcripts as one of the most valuable pieces to come out of a podcast and once again, I'm not going to argue that point at all, because I feel very much that I'm kind of tied across the board for it. But the fact that transcripts can give you so many other items. Kendall mentioned the emails Kendall mentioned, like blog post. Can I mention so many other things that can stem from those transcripts that are just awesome tools for you to be able to use to me, once again, it was kind of the surprise of the day, but in the same sense, I totally get it. I was really appreciative that Kendall made that comment about that. Additionally, that the that like I said, the word that Kendall said all the time was community, community, community, community, community. It is building that group of people that want to deal with you. And when we talk about it from a marketing aspect, I know there's some people that have a very short sales cycle. It's one and done, and the person's moving on. We also work with people that have a longer sales cycle. How do I get to know these people? How do I get in front of these people? Those are handled a little bit different in terms of the how the community is organized. But once again, it is building that community. It is building that know, like and trust. It is getting people around you, and it is getting people to know who you are, what you stand for, and also finding other people that have that in common. That to me is what the community piece is. All about. I have pushed from day one the know, like and trust. I know you guys have heard me tell the story about someone walking into my office and sitting down like they're like, we're old friends because, hey, they knew me, right? They knew exactly who I was. They knew where they knew my story. They knew a ton of stuff about me and everything that's gone on. I broke the one rule and didn't shut my cell phone off. Nonetheless, I see that like, I see how the no like and trust barrier is broken down so quickly and so easily with podcasting. You guys know me. You know who I am. You've seen me make mistakes like the one I just made and that makes me human. And that makes you know me. That hopefully makes you like me. I realize I am not everyone's cup of tea, but there's a trust there. The other piece of that trust is I'm showing up every week for you. People know me because of that. I am out there all the time. I'm ready to talk to you with that. If you would like to talk about a podcast, if you have a podcast and are looking to step up your game, reach out. We would love to talk to you about it. We do that 15 minute Know Pitch podcast console. I'm not going to pitch you. We're going to talk about how to set your camera up so you can look your best. We're going to talk about how to set your microphone up so you can sound your best. Most of the stuff we talk about is free. Like I said, I'm not going to pitch. You bring along your other podcasting questions because I'm happy to help with those. Also, the link is down below or in the show notes. Make sure you go ahead and click that. It'll take you to the calendar. Super easy. Sign up and we're not going to spam you. We give you the option to go in or stay out if you want to. As always, do me a favor. Take care of yourself. If you can take care of someone else too, I will see you very, very soon.