Alt Marketing School
Weekly audio classes straight in your earbuds (or headphones, if you are ol' school like us). Learn how to market to hearts, not brain and hear from the brightest marketing minds, keep up to date with the latest trends and expect the occasional snort-out-loud sort of laughter.
Podcasting since 2020 • 312 episodes
Alt Marketing School
Latest Episodes
BONUS EP 264 - Book Reading: Why Marketers Need to Spill a Little Wine
Get your copy of the book at customerdriven.marketingFab dives into chapter three of the Customer Driven Marketing Handbook, focusing on why trust is truly the cornerstone of ...
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Season 8
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Episode 264
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5:21
EP 263 - How to Localise Your Marketing Without Losing Your Brand Voice
Class is in session, and it's a goodie when you have expert insights on global marketing and localisation thanks to Magali Mas D'Amato. Learn how to adapt your brand’s strategies across borders, balance global guidelines with local creativity, ...
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Season 8
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Episode 263
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45:23
EP 262 - From Employees To Advocates: How EGC Builds Trust And Drives Results
We dig into how employee-generated content turns everyday work into trust-building stories that outperform brand posts and lead to real pipeline. Xandrina allday shares frameworks, examples, and a clear mantra: empower, don’t enforce.
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Season 8
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Episode 261
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53:14
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EP 261 - Five Steps to Transform Your Meta Ads
We break down why traditional funnels fail on Meta and how five intent stages reshape creative, copy, and targeting. Aggie Meroni shares AI tactics for faster research, stronger hooks, and ad formats that build trust and drive sales.E...
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Season 8
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Episode 261
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46:16
EP 260 - Why Topic Research is the New Keyword Research
Join Gordon Meagher as he breaks down the essentials of keyword research and link building. He'll walk you through how SEO is changing with AI tools like ChatGPT, and why understanding what your users want is key to both ranking and creating gr...
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Season 8
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Episode 258
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49:14
