Alt Marketing School
Weekly audio classes straight in your earbuds (or headphones, if you are ol' school like us). Learn how to market to hearts, not brain and hear from the brightest marketing minds, keep up to date with the latest trends and expect the occasional snort-out-loud sort of laughter.
Episodes
294 episodes
EP 247 - The Psychology of High-Converting Quizzes with Maxwell Nee
Meet Maxwell Nee, Chief Revenue Officer at ScoreApp, as he walks you through Scorecard Marketing - a clever way to mix quizzes with data to get quality leads. Maxwell breaks down the psychology of warm leads, shows you how to ask questions that...
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Season 9
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Episode 247
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41:21
EP 246 - Bitesize: How to Protect your Zone of Genius
🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket_______In this final snippet, Shannon Matson, ...
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Season 8
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Episode 246
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9:33
EP 245 - Bitesize: The Role of Systems in Copywriting
🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket_______In this throwback snippet, Dan Nelken t...
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Season 8
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Episode 245
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8:51
EP 244 - Bitesize: Cultural Sensitivity in Marketing
🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket_______In this episode, Fab brings back a snip...
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Season 8
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Episode 244
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7:32
EP 243 - Bitesize: Challenging the Norm of Marketing Strategy
🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket_______In this short throwback, Fab chats with...
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Season 8
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Episode 243
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9:49
EP 242 - Bitesize: Mastering Your Brand's Voice
🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket_______In this throwback, Fab and Nick chat ab...
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Season 8
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Episode 242
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8:35
EP 241 - Bitesize: Mastering SOPs for Marketing Success
🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket_______In this short episode, Bethan Wright br...
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Season 8
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Episode 241
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8:24
EP 240 - Bitesize: Email Personalisation that Matters
🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket_______This short episode taken from our conve...
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Season 8
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Episode 240
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7:57
EP 239 - Bitesize: Unlocking Growth on TikTok
🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket_______In this episode, we're kicking off a se...
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Season 8
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Episode 239
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10:54
EP 238 - The Marketing Skills Gap: Generalist or Specialist with Michelle Boland
Join Michelle Boland, MBA, as she shares her insights on being a generalist marketer in today's fast-paced world. From her time in agencies to leading big marketing teams, Michelle breaks down why being versatile matters - even when everyone's ...
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Season 8
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Episode 238
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46:12
EP 237 - Roundtable Discussion: Is Marketing Broken?
Wondering why marketing feels more overwhelming than ever? You’re not alone. In this episode, Fab, Becca, Emma, and Lea unpack the new challenges facing marketers—from unrealistic job expectations to the emotional toll of constant “doing.” They...
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Season 8
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Episode 237
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46:41
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EP 236 - Behind the Campaign with Ruth Lee from Citypress
We’re shining the spotlight on Ruth Lee, Senior Director at Citypress, as we dive into the strategies, and lessons from her career. In this episode, Ruth shares her journey from graduate hire to senior leadership, her approach to integrating pu...
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Season 8
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Episode 236
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30:56
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EP 235 - Behind the Campaign with Charlie Terry from Ceek Marketing
Dive into the world of digital marketing with Charlie Terry from CEEK Marketing. Discover how his journey from hospitality to founding multiple agencies shaped his approach to omnichannel campaigns, client management, and agency growth. Fab and...
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Season 8
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Episode 235
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35:42
EP 234 - Stop Sleeping on Paid Content with Amy Cook
In this episode, Fab sits down with Amy Cook, founder of Mango and Wild, to demystify all things paid advertising. Whether you're a total ads newbie or want to sharpen your PPC skills, they cover everything from budget-friendly campaign tips to...
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Season 8
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Episode 234
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53:16
EP 233 - Behind the Scenes of Atomicon and How to Build Community Through Events
Join Fab as she chats with Andrew and Pete about their journey with Atomicon - from how they first teamed up to the ups and downs of running events during the pandemic. They dive into what makes events truly special, sharing their insights on b...
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Season 8
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Episode 233
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52:09
EP 232 - Building a Thriving 1k+ Gen Z Community
Carolyn from Word Tonic and Fab will be discussing anything and everything related to marketing to GEN-Z.Learn how to create authentic and meaningful connections that resonate with GEN-Z values and the power of building communities....
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Season 8
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Episode 232
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40:34
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EP 231 - How to Pivot Your Marketing During a Recession with Jess Bruno
In this episode, Fab and Jess chat about marketing during tough economic times. They explore real challenges marketers are facing today, how to adjust your message to what your audience really needs right now, and why understanding your custome...
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Season 8
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Episode 231
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37:17
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EP 230 - The Power of Inclusive Communication with Emily Horton
Join Fab and Emily Horton as they dive into a chat about making communication more inclusive and Emily's journey from journalism to activism. They talk about creating spaces where people feel safe to give feedback, why slow and steady wins the ...
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Season 8
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Episode 230
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56:38
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EP 229 - Why the Smartest Brands Use Data in their Marketing with Inge Hunter
Join Inge Hunter and Fab as they dive into a world where data meets marketing. They chat about smart ways to use data in social media, how AI is changing the game, and why emotional content still matters. You'll hear their take on breaking down...
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Season 8
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Episode 229
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48:02
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EP 228 - The Truth about Short Form Content in 2025
Join Fab and Becca as they chat about the world of short-form video content and why it matters for today's marketing. They get real about the common struggles people face when making videos, how to find your own unique style, and why it's worth...
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Season 8
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Episode 228
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40:00
EP 227 - How Two Women Started a CoWorking Revolution
Join Fab as she chats with Penni Pickering about bringing people together in meaningful ways. They dive into how Cowork Crew came to be, share some great tips for making networking events feel less awkward, and talk about why having a strong co...
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Season 8
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Episode 227
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31:13
EP 226 - What We'd Do if We Had to Start Over in Marketing
In this episode, Fab and Emma chat about their marketing journey and what they wish they knew when starting out. They also dig into what's really going on with social media right now - especially all the changes with Instagram and T...
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Season 8
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Episode 226
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39:28
EP 225 - Unlocking the Power of Values in Marketing
Join our free class 🎟️ 3 Ways to Turn Your Values into Action: click hereIn this sneak peek of our new short course “Craft a Values-Driven Brand” , Fab and Ashlee explore the si...
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Season 8
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Episode 225
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30:36
EP 224 - Crafting Email Campaigns That Get Opened
From teaching kids in China to teaching businesses how to sell through email—Alex Thompson’s journey is anything but predictable. In this episode, Fab sits down with Alex as he spills the secrets to building a successful email marketing busines...
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Season 8
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Episode 224
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52:48
